March 30-April 1 in Los Angeles
The Gartner Customer 360 Summit focuses on business and IT collaboration, and on the emerging "social" dimension of customer experience and relationships. Through new social, mobile and traditional customer points of interaction, organizations will learn to better understand, grow and manage customer experiences.
Mix and match 50-plus sessions from two comprehensive agenda programs:
Customer 360 Main Program
The main program includes three comprehensive tracks for business and IT leaders focused on all aspects of CRM projects from strategy and technology to processes, customer analytics (social, web and predictive analytics), and customer experience management..
Marketing Strategies and Technologies Program
An expanded Gartner Customer 360 Summit now includes a brand new marketing program for CMOs and other senior level business and IT leaders that focuses on the intersection between the business of marketing and the latest technology developments in the marketplace.. Two tracks showcase important points of marketing integration including processes, campaigns and channels, planning and measurement across industries, as well as provide practical advice on the best approaches to digital marketing and how to take advantage of social CRM to acquire new customers, grow existing ones and drive customer loyalty.
*Don Tapscott, IT Strategist and Author of Wikinomics: How Mass Collaboration Changes Everything: Macrowikinomics: Rebooting Business and the World
*Bernd Schmitt, Ph.D., Professor of International Business, Columbia Business School: Experience Marketing
*Valentin T. Sribar, Gartner: Matching The Pace of Your Customers
*Gene Alvarez, Gartner:What To Do On Monday?
Over 30 leading providers of customer relationship management (CRM) solutions will be exhibiting at the conference. A listing of current exhibitors is available in the Exhibitor Directory at http://www.gartner.com/technology/summits/na/customer-360/exhibitor_directory.jsp
Join the discussion on Twitter using #GartnerCRM.
For complete event details, please visit the Gartner Customer 360 Summit Web site at www.gartner.com/us/crm.
Members of the media can register for the event by contacting Christy Pettey at email@example.com.
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