Press Release

STAMFORD, Conn., March 5, 2007 View All Press Releases

Gartner Says Latin America Printer and MFP Shipments Grew 22 Percent in 2006

Total printer, copier and multifunction product (MFP) shipments in Latin America reached 11.1 million units in 2006, an increase of 22.2 percent over 2005 shipments, according to Gartner, Inc. Driven by strong consumer PC sales, consumer inkjet printer and MFP shipments grew 20 percent in 2006.

“2006 was the first time inkjet MFP shipments surpassed single-function inkjet printers, as strong price declines and an increased product portfolio offered consumers and small-and-medium sized businesses (SMBs) a good value proposition,” said Federico de Silva Leon, principal research analyst for Gartner.

The laser market also had a strong year, boosted by shipments of laser MFPs and single-function laser printers, which grew 38 percent and 37 percent, respectively. Much of this growth was driven by the adoption of entry-level laser printers and MFPs. These devices continued to decline in price, with average-selling-prices for single-function laser printers down 19 percent from 2005, making these units more accessible to SMBs.

Hewlett-Packard continued to dominate the total printer, copier and MFP market in 2006 with 53.8 percent of the market (see Table 1). HP benefited from healthy consumer PC sales and a strong product portfolio, from inkjet to laser. Epson and Lexmark saw declines in market share as these two vendors pulled back from the low-end inkjet market in efforts to improve their positioning in the more lucrative photo and MFP segments.

Table 1
Latin America Printer,Copier and MFP Vendor Unit Shipment Estimates for 2006 (Units)


Company

2006 Shipments

2006 Market Share (%)

2005 Shipments

2005 Market Share (%)


Growth (%)

Hewlett-Packard

6,009,473

53.8

4,165,424

45.6

46.4

Epson

1,719,300

15.4

1,958,187

21.4

-12.2

Lexmark

1,561,309

14.0

1,532,753

16.8

1.9

Canon

1,054,459

9.4

879,101

9.6

19.9

Samsung Electronics

234,596

2.1

147,508

1.6

59.0

Others

491,317

4.4

447,042

4.8

9.9

Total Market

11,160,453

100.0

9,130,015

100.0

22.2

Source: Gartner Dataquest (March 2007)

Venezuela posted the highest growth rate in 2006 with 45 percent growth, followed by Brazil and Peru, each with 36 percent growth. The Brazilian market made up 31 percent of the total Latin America printer, copier and MFP market in 2006. The Brazilian market was boosted by the ongoing PC Conectado program and increased adoption of laser printers and MFPs by SMBs.

Gartner Dataquest's Printer Quarterly Statistics Latin America program surveys the leading Printer and MFP manufacturers in Latin America. This program offers the most detailed and timely information on the Latin America Printer and MFP market. To subscribe to this program, please call 408-468-8000. Additional information on Gartner Dataquest programs can be found on Gartner’s Web site atwww.gartner.com/it/products/research/dataqust.jsp.

 

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