<?xml version="1.0"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Gartner Press Releases</title><description>Gartner Press Release Feed</description><link>https://www.gartner.com/en/newsroom</link><atom:link href="https://www.gartner.com/en/newsroom/rss" rel="self" type="application/rss+xml"/><language>en-us</language><item><title>Gartner Forecasts AI Infrastructure Spending to Represent 59% of Total Global AI Spending in 2027</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-12-gartner-forecasts-artificial-intelligence-infrastructure-spending-to-represent-59-percent-of-total-global-artificial-intelligence-spending-in-2027?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Worldwide spending on AI infrastructure is forecast to account for 59% of total AI spending in 2027, up from 57% in 2026, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Thu, 12 Nov 2026 08:30:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-12-gartner-forecasts-artificial-intelligence-infrastructure-spending-to-represent-59-percent-of-total-global-artificial-intelligence-spending-in-2027</guid></item><item><title>Gartner Says CFOs Plan Bigger Investments in M&amp;A and Capital Projects to Drive Growth in 2027</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-11-gartner-says-cfos-plan-bigger-investments-in-m-and-a-and-capital-projects-to-drive-growth-in-2027?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>CFOs plan bigger investments in M&amp;A and capital expenditure to drive growth in 2027, as improving confidence in the wider economy fails to translate into stronger organic growth expectations, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Wed, 11 Nov 2026 14:30:02 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-11-gartner-says-cfos-plan-bigger-investments-in-m-and-a-and-capital-projects-to-drive-growth-in-2027</guid></item><item><title>Gartner Identifies Four Key Trends Shaping Organizational Talent Strategies Today</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-11-gartner-identifies-four-key-trends-shaping-organizational-talent-strategies-today?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Talent management leaders should address four key trends shaping organizational talent strategies, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Wed, 11 Nov 2026 13:00:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-11-gartner-identifies-four-key-trends-shaping-organizational-talent-strategies-today</guid></item><item><title>Gartner IT Symposium/Xpo 2026 Barcelona: Day 3 Highlights</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-11-gartner-it-symposium-xpo-2026-barcelona-day-3-highlights?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>We are bringing you news and highlights from Gartner IT Symposium/Xpo 2026, taking place this week in Barcelona, Spain.</description><pubDate>Wed, 11 Nov 2026 10:15:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-11-gartner-it-symposium-xpo-2026-barcelona-day-3-highlights</guid></item><item><title>Gartner Predicts Digital Sovereignty Will Be a Core Component of National Security Strategies by 2030</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-11-gartner-predicts-digital-sovereignty-will-be-a-core-component-of-national-security-strategies-by-2030?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Digital sovereignty will become a core component of the national security strategies of every country around the world by 2030, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Wed, 11 Nov 2026 08:30:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-11-gartner-predicts-digital-sovereignty-will-be-a-core-component-of-national-security-strategies-by-2030</guid></item><item><title>Gartner Forecasts AI Will Drive a Net Increase of 1.7 Million Jobs by 2030</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-10-gartner-forecasts-artificial-intelligence-will-drive-a-net-increase-of-1-7-million-jobs-by-2030?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>AI is expected to drive a net increase of 1.7 million jobs by 2030, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Tue, 10 Nov 2026 13:00:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-10-gartner-forecasts-artificial-intelligence-will-drive-a-net-increase-of-1-7-million-jobs-by-2030</guid></item><item><title>Gartner IT Symposium/Xpo 2026 Barcelona: Day 2 Highlights</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-10-gartner-it-symposium-xpo-2026-barcelona-day-2-highlights?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>We are bringing you news and highlights from Gartner IT Symposium/Xpo 2026, taking place this week in Barcelona, Spain.</description><pubDate>Tue, 10 Nov 2026 10:15:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-10-gartner-it-symposium-xpo-2026-barcelona-day-2-highlights</guid></item><item><title>Gartner Says Aligning AI Value, Risk and Safety Is Now the Top Challenge for CIOs</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-09-gartner-says-aligning-artificial-intelligence-value-risk-and-safety-is-now-the-top-challenge-for-chief-information-officers?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>CIOs and IT leaders report that AI risk is growing faster than AI value in their organizations. As a result, the new challenge for CIOs is to compound value faster than risk, said Gartner, Inc., a business and technology insights company.</description><pubDate>Mon, 9 Nov 2026 13:00:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-09-gartner-says-aligning-artificial-intelligence-value-risk-and-safety-is-now-the-top-challenge-for-chief-information-officers</guid></item><item><title>Gartner IT Symposium/Xpo 2026 Barcelona: Day 1 Highlights</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-09-gartner-it-symposium-xpo-2026-barcelona-day-1-highlights?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>We are bringing you news and highlights from Gartner IT Symposium/Xpo 2026, taking place this week in Barcelona, Spain.</description><pubDate>Mon, 9 Nov 2026 10:00:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-09-gartner-it-symposium-xpo-2026-barcelona-day-1-highlights</guid></item><item><title>Gartner Survey Finds 42% of CMOs Are Monitoring Brand Misinformation in AI-Generated Content</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-09-gartner-survey-finds-42-percent-of-cmos-are-monitoring-brand-misinformation-in-ai-generated-content?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Forty-two percent of CMOs report they have taken steps to monitor and correct misinformation about their brands in AI-generated output, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Mon, 9 Nov 2026 08:00:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-09-gartner-survey-finds-42-percent-of-cmos-are-monitoring-brand-misinformation-in-ai-generated-content</guid></item><item><title>Gartner Customer Service &amp; Support Conference: Day 2 Highlights</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-05-gartner-customer-service-and-support-conference-day-2-highlights?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>We are bringing you highlights from Day 2 at the Gartner Customer Service &amp; Support Conference in Denver.</description><pubDate>Thu, 5 Nov 2026 19:28:14 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-05-gartner-customer-service-and-support-conference-day-2-highlights</guid></item><item><title>Gartner Survey Finds 21% of Service and Support Leaders Have Reduced Human Agent Headcount Because of AI</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-05-gartner-survey-finds-21-percent-of-service-and-support-leaders-have-reduced-human-agent-headcount-because-of-ai?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Despite widespread expectations that AI will significantly reduce customer service headcount, a Gartner survey of 275 service and support leaders, conducted in July and August 2026, found that only 21% said their organizations had reduced human agent headcount because of AI.</description><pubDate>Thu, 5 Nov 2026 16:30:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-05-gartner-survey-finds-21-percent-of-service-and-support-leaders-have-reduced-human-agent-headcount-because-of-ai</guid></item><item><title>Gartner Says Access to Energy Is Becoming a Major Constraint on Supply Chain Growth</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-05-gartner-says-access-to-energy-is-becoming-a-major-constraint-on-supply-chain-growth?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Supply chain growth is increasingly being constrained by energy availability, according to Gartner, Inc., a business and technology insights company. As electricity demand rises, and energy infrastructure faces mounting capacity and reliability challenges, organizations may encounter higher operating costs, delays in expansion plans and obstacles to electrification initiatives.</description><pubDate>Thu, 5 Nov 2026 14:00:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-05-gartner-says-access-to-energy-is-becoming-a-major-constraint-on-supply-chain-growth</guid></item><item><title>Gartner Survey Reveals Just 4% of Customer Service Leaders Have Achieved the Expected ROI of Their AI Initiatives</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-04-gartner-survey-reveals-just-4-percent-of-customer-service-leaders-have-achieved-the-expected-roi-of-their-ai-initiatives?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Just 4% of customer service organizations have achieved the ROI they expected from AI initiatives, according to a survey by Gartner, Inc., a business and technology insights company.</description><pubDate>Wed, 4 Nov 2026 17:29:29 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-04-gartner-survey-reveals-just-4-percent-of-customer-service-leaders-have-achieved-the-expected-roi-of-their-ai-initiatives</guid></item><item><title>Gartner Customer Service &amp; Support Conference: Day 1 Highlights</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-04-gartner-customer-service-and-support-conference-day-1-highlights?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>We are bringing you news and highlights from Day 1 of the 2026 Gartner Customer Service &amp; Support Conference, taking place this week in Denver.</description><pubDate>Wed, 4 Nov 2026 17:24:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-04-gartner-customer-service-and-support-conference-day-1-highlights</guid></item><item><title>Gartner Identifies Three Steps for CFOs to Turn AI Time Savings into Business Value</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-04-gartner-idnetifies-three-steps-for-cfos-to-turn-ai-time-saavings-into-business-value?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>CFOs are under increasing pressure to show returns from AI investments, yet productivity gains in most organizations are too marginal to materially impact financial performance or consistently lower headcount, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Wed, 4 Nov 2026 14:30:24 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-04-gartner-idnetifies-three-steps-for-cfos-to-turn-ai-time-saavings-into-business-value</guid></item><item><title>Gartner Survey Finds Two New AI-Related Risks Emerge in Third-Quarter 2026 Report</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-11-02-gartner-survey-finds-two-new-ai-related-risks-emerge-in-3q26?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Meta Description</description><pubDate>Mon, 2 Nov 2026 14:30:04 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-11-02-gartner-survey-finds-two-new-ai-related-risks-emerge-in-3q26</guid></item><item><title>Gartner HR Symposium/Xpo, North America: Day 3 Highlights</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-10-28-gartner-hr-symposium-xpo-orlando-day-3-highlights?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>We are bringing you news and highlights from the Gartner HR Symposium/Xpo concluding today in Orlando, FL. Below is a collection of the key announcements and insights coming out of the conference.</description><pubDate>Wed, 28 Oct 2026 19:48:54 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-10-28-gartner-hr-symposium-xpo-orlando-day-3-highlights</guid></item><item><title>Gartner Predicts 30% of Employees Replaced by AI Will Be Rehired by 2029 if Organizations Don’t Overhaul Workforce Planning</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-10-28-gartner-predicts-30-percent-of-employees-replaced-by-ai-will-be-rehired-by-2029-if-organizations-dont-overhaul-workforce-planning?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>By 2029, 30% of employees who were terminated and replaced by AI will be rehired, often at a higher cost, as organizations struggle to align workforce decisions with evolving business needs, according to Gartner, Inc.</description><pubDate>Wed, 28 Oct 2026 18:15:38 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-10-28-gartner-predicts-30-percent-of-employees-replaced-by-ai-will-be-rehired-by-2029-if-organizations-dont-overhaul-workforce-planning</guid></item><item><title>Gartner Survey Shows 47% of Supply Chains Reduced Headcount by an Average of 10.5% Over the Past Two Years Primarily Due to the Impact of AI</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-10-28-gartner-survey-shows-47-percent-of-supply-chains-reduced-headcount-by-an-average-of-10-5-percent-over-the-past-two-years-primarily-due-to-the-impact-of-ai?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Nearly half of supply chains have reduced headcount by an average of 10.5% over the past two years, primarily due to the impact of AI, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Wed, 28 Oct 2026 13:00:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-10-28-gartner-survey-shows-47-percent-of-supply-chains-reduced-headcount-by-an-average-of-10-5-percent-over-the-past-two-years-primarily-due-to-the-impact-of-ai</guid></item><item><title>Gartner Says C-Suite Capability Gaps Are Every Organization’s Biggest Risk and CHROs Are the Best Positioned to Address It</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-10-27-gartner-says-c-suite-capability-gaps-are-every-organizations-biggest-risk-and-chros-are-the-best-positioned-to-address-it?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>C-Suite capability gaps are every organization’s biggest risk, and the CHRO is the leader best equipped to mitigate it, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Tue, 27 Oct 2026 20:45:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-10-27-gartner-says-c-suite-capability-gaps-are-every-organizations-biggest-risk-and-chros-are-the-best-positioned-to-address-it</guid></item><item><title>Gartner HR Symposium/Xpo, North America: Day 2 Highlights</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-10-27-gartner-hr-symposium-xpo-orlando-day-2-highlights?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>We are bringing you news and highlights from the Gartner HR Symposium/Xpo taking place today through Wednesday, October 27 in Orlando, FL. Below is a collection of the key announcements and insights coming out of the conference.</description><pubDate>Tue, 27 Oct 2026 15:15:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-10-27-gartner-hr-symposium-xpo-orlando-day-2-highlights</guid></item><item><title>Gartner HR Symposium/Xpo, North America: Day 1 Highlights</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-10-26-gartner-hr-symposium-xpo-orlando-day-1-highlights?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>We are bringing you news and highlights from the Gartner HR Symposium/Xpo taking place today through Wednesday, October 28 in Orlando, FL. Below is a collection of the key announcements and insights coming out of the conference.</description><pubDate>Mon, 26 Oct 2026 17:30:25 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-10-26-gartner-hr-symposium-xpo-orlando-day-1-highlights</guid></item><item><title>Gartner HR Research Finds 77% of Board Members Expect AI to Deliver Productivity and Cost Savings, Yet Just 3% of Organizations Exceed Cost Savings Goals Via Productivity</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-10-26-gartner-hr-research-finds-77-percent-of-board-members-expect-ai-to-deliver-productivity-and-cost-savings-yet-just-3-percent-of-organizations-exceed-cost-savings-goals-via-productivity?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Three-quarters of board members expect AI will deliver value in the form of productivity and cost savings, however 97% of organizations are unable to achieve desired cost savings through productivity alone, according to Gartner, Inc., a business and technology insights company.</description><pubDate>Mon, 26 Oct 2026 14:30:16 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-10-26-gartner-hr-research-finds-77-percent-of-board-members-expect-ai-to-deliver-productivity-and-cost-savings-yet-just-3-percent-of-organizations-exceed-cost-savings-goals-via-productivity</guid></item><item><title>Gartner Marketing Survey Finds Nearly 60% of U.S. Consumers Have Less to Spend This Holiday Season</title><link>https://www.gartner.com/en/newsroom/press-releases/2026-10-26-gartner-marketing-survey-finds-nearly-60-percent-of-us-consumers-have-less-to-spend-this-holiday-season?utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-PR&amp;utm_source=threads,twitter&amp;utm_medium=social</link><description>Financial pressure and earlier shopping behaviors are changing the 2026 holiday season strategies for marketers. Nearly 60% of consumers have less to spend on holiday purchases than they did last year, while 57% said they were planning to begin winter holiday shopping in October or earlier, according to a Gartner survey of 1,004 US consumers conducted in August 2026. We spoke with Emily Weiss, Sr Principal Analyst in the Gartner Marketing practice, about how changing consumer spending and shopping behaviors are affecting what marketers should do in response.</description><pubDate>Mon, 26 Oct 2026 12:00:00 GMT</pubDate><imageUrl/><source url="https://www.gartner.com/en/newsroom/rss">Gartner Press Releases</source><author/><guid isPermaLink="true">https://www.gartner.com/en/newsroom/press-releases/2026-10-26-gartner-marketing-survey-finds-nearly-60-percent-of-us-consumers-have-less-to-spend-this-holiday-season</guid></item></channel></rss>