As individuals, we react strongly when our personal privacy is violated. The violation could be as dramatic as having your identity "stolen" by someone who uses your good name to rack up credit card charges. It may be as subtle as someone accessing your medical records and selling your name so you are targeted by marketers of a new "wonder drug" that promises to cure your particular malady.
As enterprises, privacy violations may be less personal, but harmful nevertheless. Customer preference information can be stolen for competitive gain by rivals. Information freely distributed by an enterprise can reveal corporate secrets when used skillfully by competitive intelligence analysts. Intellectual property representing the enterprise's future can be stolen. Disgruntled systems administrators can access sensitive databases for nefarious purposes. Although cryptography can help protect enterprise assets, there is a renewed effort by governments to regulate and control the ability to "scramble" secrets.