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Gartner Says Latin America Printer and MFP Shipments Grew 21 Percent in First Quarter of 2005, Boosted by Strong Consumer Inkjet Product Sales |
STAMFORD, Conn., June 6, 2005 - Printer and multifunction printer (MFP) shipments in Latin America exceeded 2 million units in the first quarter of 2005, an increase of 20.7 percent over the same period in 2004, according to Gartner, Inc. Consumer MFP sales increased 113 percent in the first quarter of 2005.
"Expanded credit and a more diversified product offerings, drove demand in the consumer market with increased sales of inkjet devices, particularly MFP units," said Federico De Silva, analyst for Gartner' Latin American printer research. "With the increased popularity of digital photography, the photo printer segment, which grew 45 percent during this period, now accounts for 16 percent of total inkjet shipments."
Lexmark posted an above-the-market growth rate, with a 22.5 percent shipment increase (see Table 1). Hewlett-Packard captured the No. 1 position in the page MFP segment previously held by Xerox, but saw its overall market share decrease slightly. Epson remained in the second position, as it enjoyed success from an increased product portfolio in its inkjet MFP segment.
Table 1
Latin America Printer and MFP Vendor Unit Shipment Estimates for 1Q05 (Units)
| Company
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1Q05 Shipments
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1Q05 Market Share (%)
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1Q04 Shipments
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1Q04 Market Share (%)
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Growth (%)
|
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Hewlett-Packard
|
947,568
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46.7
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806,281
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47.9
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17.5
|
|
Epson
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489,749
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24.1
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412,878
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24.5
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18.6
|
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Lexmark
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310,875
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15.3
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253,771
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15.3
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22.5
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|
Others
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282,663
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13.9
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209,837
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12.5
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34.7
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Total Market
|
25
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100.0
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67
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100.0
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20.7
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Note: Table includes desk-based PCs and notebooks. Puerto Rico included.
Source: Gartner Dataquest (May 2005)
Unlike previous quarters where regional performance was very strong across the board, this period had interesting variations, with countries such as Argentina growing 89.7 percent, while others posted low single-digit growth, such as Peru with 2.4 percent.
Brazil led the region with shipments totaling 531,000 units and growing 18.9 percent. Mexico, despite only posting a modest growth of 9 percent year over year, ended this period with 24 percent of the total Latin America market, only 3 points behind Brazil. "The gap between these two countries has narrowed in recent quarters, as the Brazilian market seems to be under-penetrated in printer and MFP shipments, especially considering the size of its PC market," Mr. De Silva said.
Gartner Dataquest's Printer Quarterly Statistics Latin America program surveys the leading Printer and MFP manufacturers in Latin America. This program offers the most detailed and timely information on the Latin America printer and MFP market. To subscribe to this program, please call 408-468-8000. Additional research can be found on Gartner's Client Platforms Focus Area.
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About Gartner:
Gartner, Inc. is the leading provider of research and analysis on the global information technology industry. Gartner serves more than 10,000 clients, including chief information officers and other senior IT executives in corporations and government agencies, as well as technology companies and the investment community. The Company focuses on delivering objective, in-depth analysis and actionable advice to enable clients to make more informed business and technology decisions. The Company's businesses consist of Research and Events for IT professionals; Gartner Executive Programs, membership programs and peer networking services; and Gartner Consulting, customized engagements with a specific emphasis on outsourcing and IT management. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, and has over 3,900 associates, including more than 1,100 research analysts and consultants, in more than 75 locations worldwide. For more information,
visit www.gartner.com.
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