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 Back to 2005 Press Releases
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Gartner Enhances Magic Quadrant and MarketScope Research Methodologies and Processes |
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| Gartner Releases New Set of Magic Quadrant and MarketScope Reports that Illustrate Updated Methodologies |
STAMFORD, Conn., November 8, 2005 - Gartner, Inc. announced today enhancements to its Magic Quadrant and MarketScope reports that will bring more clarity, consistency and transparency among these research initiatives.
A team of analysts reviewed Gartner and META Group analysis tools and writing templates and developed new tools and templates, reflecting the best practices from each (Gartner acquired META Group in April of this year). The result of this evaluation includes a set of tools that create greater consistency in Gartner's approach and the way the research is presented on gartner.com.
"We have launched this initiative to leverage the best of both Gartner and META qualitative market analysis methodologies," said Jenni Lehman, vice president of Gartner research methodology. "These enhancements will increase transparency, consistency and predictability for vendors and improve the value of these deliverables to end users."
Magic Quadrants provide a visual snapshot of a specific market by plotting the relative positions of its participating vendors. Analysts evaluate a market's vendors on their strengths in vision and ability to execute.
MarketScopes rate vendors in markets that are highly maturing or highly emerging. In both cases, MarketScope reports provide insight into vendors that are difficult to differentiate through a relative positioning exercise.
The markets Gartner plans to cover during a one-year period have been reviewed and approved by Gartner's Senior Research Board. The approved list is driven by client need and market opportunity and is posted on gartner.com, as well as the publication date and the planned refresh date. Additional markets may be added at the discretion of the analyst, agenda manager and the Senior Research Board.
"Analysts will use a set of standard evaluation criteria, which ensures consistency over time and allows end users to better track the markets we cover," Ms. Lehman said.
The standard evaluation weights are now low, standard, and high. For Magic Quadrants, criteria that are not applicable to a given market will simply be zero weighted and will be eliminated from the overall scoring and placement in the table or graph. For MarketScopes, an analyst may choose between one and seven of the standard evaluation criteria. Criteria that are not relevant to a particular MarketScope will not be included in the research.
Additional information regarding Gartner's methodology is available on Gartner's Web site at http://www.gartner.com/it/products/mq/mq_sr.jsp. Included in this special report is a listing of the latest Magic Quadrant reports that include Gartner's new methodology.
The Gartner report "Magic Quadrants and MarketScopes: How Gartner Evaluates Vendors Within a Market" defines Gartner's research process and explains how these models can be used most effectively. Gartner has also launched a Magic Quadrant and MarketScope editorial calendar that clearly demonstrates which markets Gartner will cover during the next several quarters. This editorial calendar is published on Gartner's Web site at www.gartner.com/it/products/mq/mq_ms.jsp.
Tom McCall
Gartner
(408) 468-8312
tom.mccall@gartner.com
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About Gartner:
Gartner, Inc. (NYSE: IT) is the leading provider of research and analysis on the global information technology industry. Gartner serves more than 9,000 clients, including chief information officers and other senior IT executives in corporations and government agencies, as well as technology companies and the investment community. The Company focuses on delivering objective, in-depth analysis and actionable advice to enable clients to make more informed business and technology decisions. The Company's businesses consist of Research and Events for IT professionals; Gartner Executive Programs, membership programs and peer networking services; and Gartner Consulting, customized engagements with a specific emphasis on outsourcing and IT management. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, and has more than 3,900 associates, including more than 1,200 research analysts and consultants, in more than 75 countries worldwide. For more information,
visit www.gartner.com.
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