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Available: May 2004
Price: $1,295



Completely updated for 2004 ...
This 200+ page authoritative guide will show you how to tie your CRM strategy to your business goals. Get the latest research and trends about CRM applications and technologies
much more from this comprehensive report.

  Table of Contents  (PDF, 75.68 KB)
  Sample Chapter  (PDF, 68.36 KB)
  Vendor Index  (PDF, 9.63 KB)

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Strategic Planning Reports are comprehensive reference guides for making critical decisions. Each report includes hundreds of pages of analysis and in-depth, actionable advice including:
· analyst recommendations
· business and technology trends
· Strategic Planning Assumptions
· Key Issues
· Magic Quadrants
· Hype Cycles
· forecasts
· graphs
· case studies
· glossary of terms
· Vendor Index
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Research Overview

  • Maximize your CRM investment by launching an architecture that supports your strategy and processes


  • Understand how to create great customer experiences


  • Avoid complex approaches to meet simple CRM goals


  • Effectively evaluate CRM vendors


  • Save money by negotiating CRM software licenses using best practices


  • Find out what all successful CRM implementations have in common


  • The use of CRM analytics to gain customer insight and measure program success


Plus, you'll get case studies, best practices, trends in vendor initiatives and proven techniques to help make your CRM initiatives pay off for you and your customers
Praise for Gartner Strategic Planning Reports