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Magic Quadrant for Digital Commerce

29 September 2014


... -based services (e.g., search engine optimization [SEO]/search engine marketing [SEM], analytics, store optimization and ... It also got below-average ratings on SEO capabilities, release management and upgrade flexibility, as well ... management, merchandising, shopping cart management, segmentation/personalization, integrated SEO, and search merchandising. Oracle Commerce 11 series includes ...

Analyst(s): Chris Fletcher Gene Alvarez Praveen Sengar Penny Gillespie David Kohler

The Changing Game of Search Engine Optimization

8 November 2013


... to embrace broader techniques. Content marketing techniques drive SEO success as search algorithms home in on original ... the reset button on traditional search engine optimization (SEO) practices where marketers often sought to manipulate on ... discuss what has changed recently — and how your SEO efforts should change accordingly (see Figure 1). Top ...

Analyst(s): Jake Sorofman

A Guidance Framework for Implementing and Maintaining Effective Enterprise Search

7 April 2015


... Pipeline Source: Gartner (April 2015) Search engine optimization (SEO) Search engine optimization (SEO) Gartner defines metadata as "information regarding the characteristics ... be encouraged to follow basic search engine optimization (SEO) practices. These are not only applicable to publicly ...

Analyst(s): Darin Stewart

How to Build a Competent UX Team

24 November 2014


... of the information architect and search engine optimization (SEO) specialist. Common deliverables of a content strategist include ... 6 In customer-facing projects in which SEO is a priority, the content strategist will have responsibility for executing the SEO strategy. The content strategist is often a leadership ...

Analyst(s): Magnus Revang

Market Guide for Social Commerce Applications

21 October 2014


... Get-a-Fan, Social Connect, Social SEO, Product Stories, Social Login, Social Loyalty Program, Viral ... email addresses and social profiles for customers. Social SEO improves the SEO results for companies by encouraging social sharing and ...

Analyst(s): Penny Gillespie Jenny Sussin Jason Daigler

How to Build a Digital Commerce Marketing Strategy

27 March 2015


... digital marketing talent (i.e., search engine optimization [SEO]) or agencies (i.e., media buying)? Financial support — ... share resources, such as subject matter expert in SEO. Bring in a temporary consultant to fill the ...

Analyst(s): Jennifer Polk

Content Marketing Comes of Age

12 March 2015


... organic audience sources, such as search engine optimization (SEO) and unpaid social, have become more competitive and challenging to master. Common SEO tactics, such as high-volume link building ...

Analyst(s): Jake Sorofman Kirsten Newbold-Knipp

IT Market Clock for Digital Commerce, 2014

29 August 2014


... activities and online campaign effectiveness. Search engine optimization (SEO) capabilities. The digital platform must be constructed to ... and technologies. This includes analytics, search tools and SEO features, and security and integration with social and ...

Analyst(s): David Kohler Gene Alvarez Penny Gillespie

Magic Quadrant for Web Content Management

9 October 2014


... addition, the solution provides enhanced search engine optimization (SEO) features and migration tools. Upland Software, based in ...

Analyst(s): Mick MacComascaigh Mark R. Gilbert Jim Murphy Gavin Tay

Market Guide for Content Marketing

7 May 2014


SEO, social and multichannel marketing are content-hungry disciplines, which force marketers to streamline publishing processes ... for modern marketing. Why? Because search engine optimization (SEO), social and multichannel marketing are content-hungry ... workflow In 2013, BrightEdge, a leader in enterprise SEO, raised $42.8 million to help fund its ...

Analyst(s): Jake Sorofman Allen Weiner

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