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Magic Quadrant for Digital Marketing Hubs

5 January 2016


... Neustar also lacks native support for SEM and SEO, although clients can integrate search data into its ... are also a plus. Search engine marketing, including search engine optimization, paid search advertising and search retargeting. Offline integration ...

Analyst(s): Andrew Frank Jake Sorofman Martin Kihn Christi Eubanks

Magic Quadrant for CRM Lead Management

4 August 2015


... includes support for content marketing, search engine optimization (SEO)/search engine marketing, and email marketing. Content management ... B2B lead management messaging. CallidusCloud Marketing Automation supports SEO and email marketing, campaign management, A/B testing ... functionality in the areas of blogs, landing pages, SEO and social media apps. These features allow HubSpot ...

Analyst(s): Chris Fletcher Jason Daigler

Critical Capabilities for Digital Marketing Hubs

19 April 2016


... of hubs that have significant search engine optimization (SEO) support. This, along with content, contributes to its ... active, shared-services environment. Includes support for SEO, paid search advertising and search retargeting. Includes the ...

Analyst(s): Andrew Frank Jake Sorofman Martin Kihn

Three Keys to Success for B2B Inbound Marketers

3 May 2016


... updates for a glimpse of the future of SEO. With these updates, Google de-emphasized keywords ... new practice, search marketing techniques are constantly evolving. SEO practices are in a constant race to keep ... updates, mobile has been a big driver of SEO's evolution. PPC, one of marketers' highly used ...

Analyst(s): Adam Sarner Noah Elkin

Building Modern Web Applications With ReactJS, HTML5 and JavaScript

14 April 2016


... JavaScript tools to speed up and automate testing. SEO-friendly React's model allows you to ... generated UI elements visible to search engine optimization (SEO) crawlers. SEO crawlers see the rendered React components, which provides ... other methods to make dynamic elements visible to SEO crawlers. Adoption serves as an indicator for how ...

Analyst(s): Brad Dayley

Cool Vendors in Mobile Marketing, 2016

22 April 2016


... product enables a company's search engine optimization (SEO) strategy to drive dynamically created pages for a ...

Analyst(s): Mike McGuire Stephanie Baghdassarian

How to Develop a Digital Commerce Strategy

2 November 2015


... Architecture Source: Gartner (November 2015) BI = business intelligence; SEO = search engine optimization BI = business intelligence; SEO = search engine optimization The application can be defined differently by each ...

Analyst(s): Sandy Shen

Leverage the Gartner Digital Commerce Technology Ecosystem to Optimize IT Decisions

13 January 2016


... lower the corresponding integration costs. Step 5: Evaluate SEO capabilities. Given that the number of customers starting ... is continually increasing (regardless of intended purchase channel), SEO is necessary for getting customers to engage. Search ... Platforms include a shopping cart, various levels of SEO optimization via tagging and mapping, and search capabilities ...

Analyst(s): Penny Gillespie Jason Daigler

Content Marketing at Autodesk: Persona-Driven Content From Small to Scale

9 November 2015


... content with a nod to search engine optimization (SEO) and organic promotion. Later, they hired a strong, ... editorial content is optimized and internally linked for SEO, and that site layout and content recommendations encourage ... design and engineering challenges that is optimized for SEO and shareability will continue to help Autodesk expand ...

Analyst(s): Kirsten Newbold-Knipp

Market Guide for Content Marketing

30 September 2015


... authoring workflow and personalization, to measurement and amplification. SEO, social and multichannel marketing are content-hungry ... In recent years BrightEdge, best known for enterprise SEO, has expanded its focus to help marketers measure ... and channel data (search and social) to bring SEO intelligence upstream in the content planning and authoring ...

Analyst(s): Jake Sorofman Kirsten Newbold-Knipp

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