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The Changing Game of Search Engine Optimization

8 November 2013


... to embrace broader techniques. Content marketing techniques drive SEO success as search algorithms home in on original ... the reset button on traditional search engine optimization (SEO) practices where marketers often sought to manipulate on ... discuss what has changed recently — and how your SEO efforts should change accordingly (see Figure 1). Top ...

Analyst(s): Jake Sorofman

Market Guide for Content Marketing

7 May 2014


SEO, social and multichannel marketing are content-hungry disciplines, which force marketers to streamline publishing processes ... for modern marketing. Why? Because search engine optimization (SEO), social and multichannel marketing are content-hungry ... workflow In 2013, BrightEdge, a leader in enterprise SEO, raised $42.8 million to help fund its ...

Analyst(s): Jake Sorofman Allen Weiner

IT Market Clock for Digital Commerce, 2014

29 August 2014


... activities and online campaign effectiveness. Search engine optimization (SEO) capabilities. The digital platform must be constructed to ... and technologies. This includes analytics, search tools and SEO features, and security and integration with social and ...

Analyst(s): David Kohler Gene Alvarez Penny Gillespie

Use Social Behavior to Trigger Social Commerce

19 March 2014


... share includes the impact on search engine optimization (SEO), which is affected more by Google+ than by ... presence to Google+ due to the impact on SEO (see ). Before investing in a particular platform, confirm ...

Analyst(s): Jennifer Polk

Criteria for the 2014 Magic Quadrant for Digital Commerce

18 March 2014


... -owned devices. Marketing and search engine optimization (SEO): the ability to manage and support paid and natural search, including SEO. In addition to the core functionality described above, ...

Analyst(s): Chris Fletcher Gene Alvarez Praveen Sengar Penny Gillespie David Kohler

Hype Cycle for Digital Commerce, 2014

29 July 2014


... mobile commerce sites and applications Search engine optimization (SEO) Product information management (PIM) Digital merchandise management Social ...

Analyst(s): David Kohler Gene Alvarez

Magic Quadrant for CRM Lead Management

17 June 2014


... a predictive algorithm capability to dynamically deliver content; search engine optimization; calendaring; and a mobile responsive capability that enables ... capabilities include inbound marketing, a website development tool, search engine optimization, content management, social media management and reporting, all ...

Analyst(s): Chris Fletcher Adam Sarner Julie Hopkins

How Banks Can Use Social Media to Deliver Real-World Business Value

3 April 2014


... bank's social media strategy. Search engine optimization (SEO) linked to social networking. The explosion in online ...

Analyst(s): David Furlonger

Hype Cycle for Web Computing, 2014

23 July 2014


... and curation of content. For external-facing search engine optimization initiatives, semantic annotators have great potential. User Advice: ... -facing scenarios. This is partly initiated by search engine optimization initiatives and fueled by the business value created ...

Analyst(s): Gene Phifer

Hype Cycle for Digital Marketing, 2014

2 July 2014


... for paid search and "Content Marketing" for mobile search engine optimization. Sentiment Analysis : Included under the broader category of " ... technique, which is fundamental to effective social marketing, search engine optimization and multichannel engagement strategies. Content marketing relies on ...

Analyst(s): Adam Sarner Jake Sorofman

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