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Market Guide for Content Marketing

7 May 2014


SEO, social and multichannel marketing are content-hungry disciplines, which force marketers to streamline publishing processes ... for modern marketing. Why? Because search engine optimization (SEO), social and multichannel marketing are content-hungry ... workflow In 2013, BrightEdge, a leader in enterprise SEO, raised $42.8 million to help fund its ...

Analyst(s): Jake Sorofman Allen Weiner

Magic Quadrant for Digital Commerce

29 September 2014


... -based services (e.g., search engine optimization [SEO]/search engine marketing [SEM], analytics, store optimization and ... It also got below-average ratings on SEO capabilities, release management and upgrade flexibility, as well ... management, merchandising, shopping cart management, segmentation/personalization, integrated SEO, and search merchandising. Oracle Commerce 11 series includes ...

Analyst(s): Chris Fletcher Gene Alvarez Praveen Sengar Penny Gillespie David Kohler

The Changing Game of Search Engine Optimization

8 November 2013


... to embrace broader techniques. Content marketing techniques drive SEO success as search algorithms home in on original ... the reset button on traditional search engine optimization (SEO) practices where marketers often sought to manipulate on ... discuss what has changed recently — and how your SEO efforts should change accordingly (see Figure 1). Top ...

Analyst(s): Jake Sorofman

How to Build a Competent UX Team

24 November 2014


... of the information architect and search engine optimization (SEO) specialist. Common deliverables of a content strategist include ... 6 In customer-facing projects in which SEO is a priority, the content strategist will have responsibility for executing the SEO strategy. The content strategist is often a leadership ...

Analyst(s): Magnus Revang

IT Market Clock for Digital Commerce, 2014

29 August 2014


... activities and online campaign effectiveness. Search engine optimization (SEO) capabilities. The digital platform must be constructed to ... and technologies. This includes analytics, search tools and SEO features, and security and integration with social and ...

Analyst(s): David Kohler Gene Alvarez Penny Gillespie

Market Guide for Social Commerce Applications

21 October 2014


... Get-a-Fan, Social Connect, Social SEO, Product Stories, Social Login, Social Loyalty Program, Viral ... email addresses and social profiles for customers. Social SEO improves the SEO results for companies by encouraging social sharing and ...

Analyst(s): Penny Gillespie Jenny Sussin Jason Daigler

Magic Quadrant for Web Content Management

9 October 2014


... addition, the solution provides enhanced search engine optimization (SEO) features and migration tools. Upland Software, based in ...

Analyst(s): Mick MacComascaigh Mark R. Gilbert Jim Murphy Gavin Tay

Market Trends: How Customers Purchase Cloud Infrastructure as a Service, 2014

30 September 2014


... of cloud IaaS providers, so search engine optimization (SEO) for a high organic placement is critical. Paid ... IaaS — and it is crucial to higher organic SEO rankings. Many providers worry that having too much ...

Analyst(s): Lydia Leong

Predicts 2015: Adaptable, Innovative Digital Commerce Approaches Drive Opportunities

21 November 2014


... including search engine marketing (SEM), search engine optimization (SEO), personalization, emails, mobile apps, social engagement, online video, ... commerce platform for selling to business customers. Incorporate SEO to make both customers and prospective customers aware ...

Analyst(s): Penny Gillespie Gene Alvarez Chris Fletcher David Kohler Jason Daigler

Follow These Examples to Accelerate B2B Social Marketing Momentum

22 December 2014


... partners of B2B companies. It also aids in SEO, which can help increase overall brand awareness and ... reveal unforeseen market opportunities; social activity can aid SEO; paid social media can engage niche audiences; and ...

Analyst(s): Julie Hopkins

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