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Critical Capabilities for Digital Commerce

20 June 2016

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... and ecosystem applications such as WCM, PIM, OM, SEO, marketing and payment. It has a global footprint ... marketing integration functions (excluding analytics, promotions/offer management, SEO, marketing revenue and attribution) require the premium plan ... platform supports the seller's ability to maximize SEO results and a shopper's ability to easily ...

Analyst(s): Penny Gillespie Chris Fletcher Jason Daigler Sandy Shen Yanna Dharmasthira Mike Lowndes

IT Market Clock for Digital Commerce, 2016

29 September 2016

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... WCM) Product search and browsing/search engine optimization (SEO) Product catalog management, which can include master data ... affect (and can significantly improve) search engine optimization (SEO), which must be considered when purchasing. Trend Analysis: ... also extended to the management and semiautomation of SEO landing pages based on, for instance, "long tail" ...

Analyst(s): Mike Lowndes

Use Cases to Refine Your B2B and B2C Content Marketing

29 September 2016

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... Advocate B2B Goals: Discovery, Education Metrics: Views/Traffic, SEO Rankings, Share of Voice for Target Audiences Goals: ... Submissions B2C Goals: Discovery, Inspiration Metrics: Views/Traffic, SEO Rankings, Share of Voice for Target Audiences Goals: ... B2E Goals: Discovery, Education, Aspiration Metrics: Views/Traffic, SEO Rankings, Share of Voice for Target Audiences (Existing ...

Analyst(s): Kirsten Newbold-Knipp

How to Manage the Challenges of Distributed Marketing

27 October 2016

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... penalties that negatively affect the search engine optimization (SEO) rankings of both the master brand and local ... what content assets to use, how to maximize SEO and paid search benefits, and steps to minimize ...

Analyst(s): Noah Elkin

Creating a Great Web UX Across Multiple Devices Requires More Than Responsive Design

29 August 2016

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... that can be accomplished using search engine optimization (SEO) techniques, for example: Notifying the search engines that ... users will search to find your web application. SEO is an important part of a successful web application and requires an expert. Acquire expertise in SEO to create the proper strategy that improves the ...

Analyst(s): Brad Dayley

CMO Insight: Three Keys to Success for B2B Inbound Marketers

22 June 2016

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... -click ads and organic search engine optimization (SEO) to: Drive inquiries, leads and content sharing among ... the goal of these assets — in conjunction with SEO best practices — as boosting the relevance of your ... and Bing). These include paid search advertising and SEO, which elevates a site's position on a ...

Analyst(s): Adam Sarner

Critical Capabilities for Digital Marketing Hubs

19 April 2016

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... of hubs that have significant search engine optimization (SEO) support. This, along with content, contributes to its ... active, shared-services environment. Includes support for SEO, paid search advertising and search retargeting. Includes the ...

Analyst(s): Andrew Frank Jake Sorofman Martin Kihn

Market Trends: Digital Commerce Platforms in Growth Mode, Worldwide

4 November 2016

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... Platforms Storefront/product management, order management Multichannel integration SEO Personalization SEO = search engine optimization There are other variations in the order, based ...

Analyst(s): Yanna Dharmasthira Sandy Shen

Magic Quadrant for Digital Marketing Hubs

5 January 2016

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... Neustar also lacks native support for SEM and SEO, although clients can integrate search data into its ... are also a plus. Search engine marketing, including search engine optimization, paid search advertising and search retargeting. Offline integration ...

Analyst(s): Andrew Frank Jake Sorofman Martin Kihn Christi Eubanks

Market Insight: Conversational Commerce — Hype or Reality?

29 July 2016

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... conversational commerce platforms. Throttle down search engine optimization (SEO)/search engine marketing (SEM) spend as this new ... messaging platforms, making their position further entrenched Make search engine optimization efforts less effective, since money shifts to contextual ... operating system proof of concept search engine marketing search engine optimization Short Message Service strength, weakness, opportunity and threat ...

Analyst(s): Jessica Ekholm Anthony Mullen