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Magic Quadrant for CRM Lead Management

4 August 2015

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... includes support for content marketing, search engine optimization (SEO)/search engine marketing, and email marketing. Content management ... B2B lead management messaging. CallidusCloud Marketing Automation supports SEO and email marketing, campaign management, A/B testing ... functionality in the areas of blogs, landing pages, SEO and social media apps. These features allow HubSpot ...

Analyst(s): Chris Fletcher Jason Daigler

Magic Quadrant for Digital Marketing Hubs

5 January 2016

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... Neustar also lacks native support for SEM and SEO, although clients can integrate search data into its ... are also a plus. Search engine marketing, including search engine optimization, paid search advertising and search retargeting. Offline integration ...

Analyst(s): Andrew Frank Jake Sorofman Martin Kihn Christi Eubanks

How to Develop a Digital Commerce Strategy

2 November 2015

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... Architecture Source: Gartner (November 2015) BI = business intelligence; SEO = search engine optimization BI = business intelligence; SEO = search engine optimization The application can be defined differently by each ...

Analyst(s): Sandy Shen

Market Guide for Content Marketing

30 September 2015

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... authoring workflow and personalization, to measurement and amplification. SEO, social and multichannel marketing are content-hungry ... In recent years BrightEdge, best known for enterprise SEO, has expanded its focus to help marketers measure ... and channel data (search and social) to bring SEO intelligence upstream in the content planning and authoring ...

Analyst(s): Jake Sorofman Kirsten Newbold-Knipp

Content Marketing at Autodesk: Persona-Driven Content From Small to Scale

9 November 2015

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... content with a nod to search engine optimization (SEO) and organic promotion. Later, they hired a strong, ... editorial content is optimized and internally linked for SEO, and that site layout and content recommendations encourage ... design and engineering challenges that is optimized for SEO and shareability will continue to help Autodesk expand ...

Analyst(s): Kirsten Newbold-Knipp

IT Market Clock for Digital Commerce, 2015

19 August 2015

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... Definition: Enterprise search differs from search engine optimization (SEO) and management in that the content being searched ... back-office integration via APIs, reporting, and SEO capabilities. Trend Analysis: The digital commerce platform market ... and technologies. This includes analytics, search tools and SEO features, and security and integration with social and ...

Analyst(s): Jason Daigler

Leverage the Gartner Digital Commerce Technology Ecosystem to Optimize IT Decisions

13 January 2016

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... lower the corresponding integration costs. Step 5: Evaluate SEO capabilities. Given that the number of customers starting ... is continually increasing (regardless of intended purchase channel), SEO is necessary for getting customers to engage. Search ... Platforms include a shopping cart, various levels of SEO optimization via tagging and mapping, and search capabilities ...

Analyst(s): Penny Gillespie Jason Daigler

Market Guide for Digital Commerce Marketing Providers

1 July 2015

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... agnostic commerce experiences. Navigation and search — Search, including SEO, SEM and on-site search, to improve ... include segmentation; personalization; analytics and A/B testing; SEO and SEM; offer management; mobile marketing and commerce; ... for offers and recommendation, promotion, conversion optimization and SEO. An ecosystem of partners and developers provide pre ...

Analyst(s): Jennifer Polk Jake Sorofman Kirsten Newbold-Knipp

Use Social Behavior to Trigger Social Commerce

7 January 2016

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... presence to Google+ due to the impact on SEO. 2 Before investing in a particular platform, confirm ... 2 J. Stokes, "The Link Between Google+ and SEO Demystified," TrackMaven, 17 December 2014. 3 A. Perrin, " ...

Analyst(s): Jennifer Polk Jay Wilson

Take Five Steps to Build Mobile Into Your Digital Commerce

20 November 2015

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... -based offers. Leveraging location also means your SEO strategy includes accurate location information. Messaging (SMS and ... Ensuring that broader digital strategies, e.g., SEM/SEO and social marketing, are mobile-friendly or ...

Analyst(s): Mike McGuire

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