Is Your Organization an e-Business or d-Business?

What’s the key difference between e-business and d-business?

E-business was about taking existing business processes and bringing them online. Zappos successfully took shoe shopping to the Web and is an e-business. D-business creates new business revenue and value from the unprecedented combinations of people, business and things. If Nike+ sensed how many miles you ran and shipped specific shoes to your door, that would be d-business.

This infographic explores the difference between an e-business and a d-business.


Gartner’s digital business research examines what is driving the convergence of the digital and physical worlds, and how IT leaders can take their place among the digital leaders of the future. Gartner clients can read more about this in the Gartner Special Report, “Putting Digital Business to Work in 2015”.  A video replay of Jorge Lopez’s presentation called “The Digital Business Scenario: Building a Digital Business Future” is also available on Gartner Events on Demand.