Go-to-Market Strategy

Gartner Consulting engagements are relevant to the role you play in the IT landscape.

OVERVIEW
FOR YOUR IT ROLE
FOR YOUR INDUSTRY
FOR YOUR INITIATIVE
BENCHMARKING

Go-to-Market Strategy

Gartner Consulting's Go-to-Market Strategy Practice works primarily with technology providers to formulate winning competitive market strategies. Leveraging Gartner's unique industry positioning — sitting objectively between buyers and sellers of technology — we help technology providers accelerate market clarity in a sector commonly characterized by hyper-competition, shortening lifecycles, rapid commoditization and complex ecosystems. Our deep insights into technology trends and market dynamics form the basis of our strategic thinking.

Understanding

We understand the key issues you are facing.

Market Demand - what is driving or inhibiting market demand for technology solutions?
Customers - what are customer needs, especially unmet needs, and what are their key buying factors?
Competition - what competitive set best represents competition and how are they competing?

Differentiation - what differentiators are sustainable & difficult to replicate by competitors?
Solutions - what solutions best meet market demand and customer needs?
Channels - what channel structure & programs enable reaching desired customer segments cost-effectively?

Capabilities

We have the data, tools and capabilities to help.

Dedicated research capability providing insight and data into a wide-range of technology markets, vendors & buyers
Assessment frameworks, market models and proven methods to rapidly evaluate market complexity and dynamics
Global reach & experience to support identifying market opportunities and understanding nuances geographically
Pragmatic, fact-based, data-driven mindset that drive accelerated outcomes including: market demand modelling, competitive assessment, channel evaluation, customer segmentation, M&A support, partnerships / alliances.