A Fortune 50 financial services firm draws on Gartner expertise to assess the external commercial viability of an internally developed application.

Business Challenges

• Understand the commercial viability of an internally developed software application
• Compare the attributes of a classic software business model with the expectations of financial products customers

Approach / Differentiation

• Developed market scenarios and financial models to forecast product success
• Completed due diligence to determine potential for product differentiation

Results

• Mapped internal investment criteria to the product�s expected returns
• Gave client ability to make a confident go/no-go decision