Media

FirstTakes

• Quick Reference Guide to Life Science Clinical Resource Management Solution Providers
  10 January 2012

Featured Research

• Apple's Next Target: Reimagining the Educational Ecosystem
  8 February 2012
• Visualizing the E-Textbook Technology Ecosystem in a Strategic Technology Map
  4 January 2012
• SWOT: Microsoft, Interactive Entertainment Business, Worldwide
  23 December 2011
• Survey Analysis: Challenges Grow as Marketer-Agency Relationships Restructure Around Data
  23 December 2011
• Cloud Services and the Pressure to Automate Licensing Processes
  20 December 2011
• Publishers Must Recognize the Limitations of New Seven-Inch Tablets
  19 December 2011
• Advertising Finds a Home in Social Games
  13 December 2011
• A Framework for Digital, Social Publishing
  13 December 2011
• Microsoft's Bet on the Future of Entertainment Content
  25 October 2011
• Maverick* Research: The Battle for Main Street: How Internet Giants Plan to Take Over the Physical World
  7 October 2011

Digital Distribution

Ways and means to exploit evolving business models

• Apple's Next Target: Reimagining the Educational Ecosystem
  8 February 2012
• Visualizing the E-Textbook Technology Ecosystem in a Strategic Technology Map
  4 January 2012
• Cloud Services and the Pressure to Automate Licensing Processes
  20 December 2011
• Publishers Must Recognize the Limitations of New Seven-Inch Tablets
  19 December 2011
• A Framework for Digital, Social Publishing
  13 December 2011
• Microsoft's Bet on the Future of Entertainment Content
  25 October 2011
• Will E-Textbooks Be Amazon's Tablet Tipping Point?
  31 August 2011
• Washington Post Builds for a Convergent Future
  30 August 2011
• Case Study: Fox Sports Scores by Deploying Advanced Content Optimization
  31 May 2011
• Changes in Content Management Will Drive Multiplatform Publishing Opportunities
  6 May 2011

Digital Home

The impact of technology on consumer lifestyles

• SWOT: Microsoft, Interactive Entertainment Business, Worldwide
  23 December 2011
• Maverick* Research: The Battle for Main Street: How Internet Giants Plan to Take Over the Physical World
  7 October 2011
• Google and Motorola Could Hasten the Race to Addressable TV
  7 September 2011
• The Digital Screen-Reading Market Approaches Its Inflection Point
  15 August 2011
• CES 2011: TV Service Providers Regroup
  16 February 2011
• Survey Analysis: Mapping Content Experiences for U.S. and U.K. Consumers
  27 July 2010

Advertising Technologies

Identifying and communicating with likely buyers

• Advertising Finds a Home in Social Games
  13 December 2011
• Data Management Platforms Vie for the Hub of Targeted Media
  23 September 2011
• Digital Advertising and the Privacy Predicament
  15 December 2010

Mobile Media

How to reach the growing mobile audience

• Predicts 2012: Finding Business Value at the Intersection of Social, Mobile and Interactive
  14 November 2011
• Media Mix Modeling to Align Publishers and Advertisers
  23 September 2011
• Media IAS Online Music Forecast, 2011-2015: Social Media, Subscriptions and the Cloud
  16 September 2011
• Online Music Trends: Social Media, Subscriptions and the Cloud
  30 June 2011
• CES 2011: TV Service Providers Regroup
  16 February 2011
• Key Issues for Media, 2011
  9 February 2011
• Digital Content Exchanges Loom as Powerful Market Makers
  5 January 2011
• Digital Payoff for Magazine Publishers Remains Elusive
  17 August 2010

Content Protection

Legal, regulatory and technical solutions

Digital Asset Management

Processes and tools for tracking digital content

• Google Buys Protection and Maybe Friends in Hollywood
  4 January 2011

Hype Cycles

The wave of the future - or just hype? Gartner Hype Cycles show the difference

• Hype Cycle for Media Industry Publishing, 2011
  27 July 2011
• Hype Cycle for Advertising, 2011
  28 July 2011
• Hype Cycle for Broadcasting and Entertainment, 2011
  29 July 2011