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Cross Market: IT Marketing and Channel Strategies

Analysis of business and go-to-market strategies for IT hardware vendors and IT service and solution providers. Develop profitable growth strategies by leveraging strategic guidance in the areas of marketing, sales, branding, partnering (channels and alliances), business models and competitive positioning.

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Trends

A closer look at the near-term forces moving the market

Forecast

Taking a long view of market futures

Shares

Who owns the biggest pieces of the market

Hot Topics

Competitive Analysis

Leaders, followers and why customers buy

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