Home | About Us		 Logo
Header

Welcome

Today's interactive marketing professionals are constantly striving to improve the impact of the web properties they use to drive their business. It's clear to them and it's clear to us – business success is directly linked to the effectiveness of your web assets. Your websites, online stores, intranets, extranets, and portals are your hardest working employee and the most powerful marketing and operational tool available to you today.

So how do you make sure that your web assets are interacting with your customers and prospects in a way that most effectively keeps them engaged and coming back again and again? Our experience and the success that our customers have achieved tells us that a strong, integrated suite of web engagement management tools can dramatically help you to transform your online presence and enable you to continuously refine and improve your website to hold on to and covert more visitors to customers. That’s why we created the iAPPS Product Suite – it offers, from a single platform, all of the capabilities that you need to manage, refine, personalize, and drive content to your visitors that will improve their experience and help you drive more conversions and sales.
Read more

Brett Zucker
Chief Technology Officer
Bridgeline Digital


  • The Top 10 Ways to Make a Website Customer-Centric
  • Michael Maoz
  • 6 November 2009
  • Most business leaders think their websites work better than they do. Too often, the evidence they're given from department managers about the effectiveness of their websites fails to match the customer experience. When evidence is gathered from a community of customers who are polled in focus groups or in managed communities, the information is deeper and richer than what's available through surveys. We outline 10 actions organizations can take to make their websites exciting destinations for visitors in general and customers in particular.


    • Key Findings
    • The view of the end customer is often misrepresented in the evaluation of an organization's website, leading to a false sense of how well the site is performing.
    • For a website to be customer-centric, the organization responsible for the site must determine the most important goal of the site.

Bridgeline Content