Bridgeline

Welcome

Today's interactive marketing professionals are constantly striving to improve the impact of the web properties they use to drive their business. It's clear to them and it's clear to us – business success is directly linked to the effectiveness of your web assets. Your websites, online stores, intranets, extranets, and portals are your hardest working employee and the most powerful marketing and operational tool available to you today.

So how do you make sure that your web assets are interacting with your customers and prospects in a way that most effectively keeps them engaged and coming back again and again? Our experience and the success that our customers have achieved tells us that a strong, integrated suite of web engagement management tools can dramatically help you to transform your online presence and enable you to continuously refine and improve your website to hold on to and covert more visitors to customers. That’s why we created the iAPPS Product Suite – it offers, from a single platform, all of the capabilities that you need to manage, refine, personalize, and drive content to your visitors that will improve their experience and help you drive more conversions and sales.

Making that customer experience the best it can be is not just a function of superior technology, however. The following research from Gartner and our related newsletter should help you understand holistically the most effective ways to maximize the customer-centric experience. We hope you find the information both tangible and applicable to the challenges you face as you and your organization continue to leverage the web in your business initiatives.

Brett Zucker
Chief Technology Officer
Bridgeline Digital

Featuring research from

Customer-Centric Websites with Integrated Applications is published by Bridgeline. Editorial supplied by Bridgeline is independent of Gartner analysis. All Gartner research is © 2010 by Gartner, Inc. and/or its Affiliates. All rights reserved. All Gartner materials are used with Gartner's permission and in no way does the use or publication of Gartner research indicate Gartner's endorsement of Bridgeline's products and/or strategies. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice.