Esri - Cloud GIS Reveals the'Where' in Your Data

Dear Colleague:

Never before have I been so excited about the potential for geographic information system (GIS) technology to positively impact our world. Advances in the past decade, including the widespread embrace of cloud computing, have served to connect billions of people and significantly changed the way business is conducted. Demands have risen for deeper intelligence, as have expectations for it to be delivered in real-time, all day every day. As someone who has witnessed both the power and application of GIS technology to convey information that can literally change lives, I am enthused by the growing adoption of cloud GIS for exposing and analyzing information from the perspective of place to enable better business outcomes.

GIS enables you to identify and see the location of your assets (e.g., personnel, customers, infrastructure) and discover patterns and trends based on their locations. It also enables your enterprise to use, make, and share this knowledge from any device, anywhere. Read more.

Warm regards,
Jack Dangermond

President and Founder

Enterprises continue to adopt cloud computing, despite facing potential risks as cloud computing evolves.


Cloud computing — a phrase referring to what is hyped and heralded as the most impactful change going on in the IT industry — is growing beyond confusion into real-world value scenarios. While the model of cloud computing has a long way to go to prove itself as the universal answer for computing solutions (i.e., for enterprises and consumers alike), it is being adopted, despite risks to users and some visible failures from providers.

Here, we examine some of our positions on cloud computing, striking a balance between excitement for the cloud model and practical issues that cloud customers will face.

IT organizations are struggling with when and how to adopt cloud computing, while simultaneously facing the prospect that their customers (the business) can consistently do computing projects without them. On the practical side, the IT organization can still be a partner to advance business needs. In "How IT Can Work With (Not Against) the Cloud," we discuss the idea that there is a significant role for IT departments in cloud adoption, even in companies where the business may be bypassing IT. Building out a good portfolio, supporting automation through cloud computing, and managing the information of an organization will always be a desirable role. This is highlighted even further in "Five Cloud Computing Trends That Will Affect Your Cloud Strategy Through 2015." IT is becoming a hybrid IT department, handling cloud and noncloud solutions together. The role of cloud services brokerage is a particular hybrid IT role that can be mined for a more relevant role in the business.

Cloud services brokerage (CSB) takes center stage once again in "Examining the Magnitude of the Cloud Services Brokerage Opportunity." We lay out a simple model for calculating the potential magnitude of money to be spent on cloud brokerage scenarios. This is notably useful to cloud providers and IT service providers who are struggling with how much to invest for moving their business models to cloud-centric customers. This type of disruption to IT service providers is supported by a practical reality that is examined in "Gartner Position: BPM Is Critical for the Adoption of Applications and Business Processes in the Cloud."

Esri Executive Brief

Three Real-World Stories

These stories describe how organizations are benefiting and realizing ROI from cloud GIS.

ArcGIS Online: The Mapping Platform for Your Organization

We've included a broad overview of our cloudbased platform for making and sharing maps, apps, and other geographic data and content. Whether you are exploring deployment of a public, private, or hybrid cloud, the ArcGIS Online platform offers the flexibility to meet the unique requirements of your organization. You can pilot a test case with a free 30-day trial, then roll out your deployment based on the strategic initiatives of each business unit within the enterprise.


The Business Case for Cloud discusses the inherent challenges and advantages of private, public, and hybrid cloud deployment models. Adopting any cloud solution requires an understanding of which cloud computing services and models best address the unique needs of an organization.

Taking the Next Step

The stories you read in this report will help clarify how cloud-based geospatial technology solutions can make a significant impact on your business processes. We invite you to learn more about our offerings on our website or by contacting our cloud experts.

To learn more about Esri cloud technology and sign up for a free 30-day trial, visit esri.com/agol.