Dear Friends:

The demand for geographic business intelligence and analytic solutions has increased significantly. Businesses are looking for insight into the factors that contribute to their success or failure. This is driving the integration of two complementary enterprise solutions, business intelligence (BI) and geographic information system (GIS) technology. Esri® Location Analytics solutions easily merge geography with existing business systems and processes to enable better understanding of your data and "where" things are occurring.

As executives seek new ways to improve business outcomes, many are finding that location analytics results in a more complete and realistic analysis of their data than business intelligence systems alone. Location analytics provides a view of the relationship between things, like the buying behavior of consumers or the growth potential of a trade area. It lets you analyze data through "smart" maps, to discover patterns and trends that would have been easily overlooked with traditional business intelligence tables and charts.

In this report, you'll discover real-world examples of how public and private organizations are using location analytics for better business outcomes. We look forward to helping you take the next step with location analytics.

Warm regards,
Jack Dangermond
President and Founder

  • Location Intelligence Is Expanding the Scope of BI
  • Andreas Bitterer
  • 23 November 2012
  • Most business intelligence initiatives lack a "location" data component, despite most managed entities in a BI environment possessing a location (customer, supplier, vehicle, device). BI managers need to grasp the importance of location and leverage the location context awareness of mobile devices.
Key Challenges
  • Virtually all business intelligence (BI) initiatives all but ignore location information.
  • Geocoding of physical elements is rarely within the scope of BI deployments.
  • Many organizations lack the appropriate skills to leverage spatial data.
  • The location awareness of modern mobile devices is not pervasively used as additional information in a decision-making context.
  • Learn about spatial data.
  • Identify three "moving" entities that have a high impact on the organization because of their location.
  • Investigate three business processes that could be improved if location information was available.
  • Conduct three brainstorming sessions with mobile users to discover location-aware scenarios.

Esri Executive Brief

  • How Two Businesses Use Location Analytics
  • These stories describe how two businesses benefit from using location analytics.
    • Miele Turns to Esri to Drive Growth shows how location analytics resulted in a 70 percent sales increase for one dealer.
    • Restaurants Use Esri Location Analytics to Optimize Site Locations shows how restaurant giants Arby's, Wendy's and Culver's use location analytics to improve market analyses and site selection.
  • Esri Location Analytics Solution Examples
  • There are market dynamics driving integration of two highly complementary enterprise software solutions: business intelligence (BI) and geographic information system (GIS). This paper examines how location analytics leverages corporate data and equips knowledge workers with insights that drive sound business decisions, addresses common integration challenges, and presents solution examples.
  • Taking the Next Step
  • The stories you read in this report will help you discover where location analytics can improve your business processes. We invite you to learn more from our website or by requesting a call from our location analytics experts.

For more information, visit esri.com/locationanalytics.