Flexera

Welcome to the First Edition of Powering the Intelligent Device

Powering the Intelligent Device, represents a joint venture between Flexera Software and Gartner, studying the benefits and trends of embedded software technology in the marketplace.

More than ever, embedded software plays a central role in intelligent device manufacturers' go-to-market strategies. From telecom to test and measurement, from healthcare to industrial automation, from machine-to-machine to smart grids, embedded software and monetization of that software offers a promise of new revenue streams.

If you're like many intelligent device manufacturers today, you're under increasing pressure to innovate, rapidly enter new markets, control costs, maximize incremental revenue, and deliver a competitively differentiated customer experience – all without increasing operations and manufacturing costs.

That's where embedded software monetization and the ability to manage device capabilities and capacities hold a significant promise. Increasingly, the value of your intelligent device comes from the firmware and embedded software, delivered with your devices. The flexibility of software allows you to sell many differentiated products while streamlining your manufacturing process, speeding innovation, cutting support costs and preventing unauthorized use. But how do you maximize the value of that software? How do you ensure that embedded software is fully monetized to deliver higher profits, greater customer satisfaction, and lower operations costs?

The first edition of Powering the Intelligent Device explores the potential of embedded software technology. It features an independent Gartner Research Report on embedded software, best practices for transforming your hardware business to a more software centric operation and stories of device manufacturers successfully transforming their businesses. Thank you for reading; I hope you enjoy!

Mark Bishof
Chief Executive Officer
Flexera Software

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Powering the More Intelligent Device: Innovation through embedded software is published by Flexera Software. Editorial supplied by Flexera Software is independent of Gartner analysis. All Gartner research is © 2012 by Gartner, Inc. All rights reserved. All Gartner materials are used with Gartner's permission. The use or publication of Gartner research does not indicate Gartner's endorsement of Flexera Software's products and/or strategies. Reproduction or distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity" on its website, http://www.gartner.com/technology/about/ombudsman/omb_guide2.jsp.

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