Limonetik

Overview of Limonetik

Limonetik was formed in 2007 from a "contradictory analysis": the complex challenges of continuous development of physical and digital Payment Methods and the difficulty of using them to pay for goods and services on the web or mobile.

After three years of R&D, the Company launched its "one stop" shopping payment solution – a unique online enriched payment platform (PaaS), connecting Payment Methods to eMerchants.

Limonetik can adopt an industrial wholesale approach or very specific bespoke approach. We would stress the distinction between 'simply' connecting payments and genuinely integrating them, the latter is Limonetik's preferred approach.

Innovative by nature, it consists of an interface between all and any Payment Methods (APM) and the 'Back-Office' of the e-Merchant. Masking the complexity of payments on the Internet, Limonetik allows the various Payment Methods to be used seamlessly, even the most recent and innovative ones, without impacting on e-Merchants infrastructure or operations in any way – in other words we do not need to 're-invent the wheel' for each integration.

Speed to Market for PSP's and Payment Methods (APM):

Limonetik aggregates APM's and integrates through or single connection to PSP's and their merchants. We 'unify' files and formats in order to send our PSP partners a single file format, thus we significantly reduce our partners time-to-market via our PaaS solutions and services – with no impact upon our partners infrastructure!

Marketing Solutions:

Conceived and developed to enhance the customer experience and simplify the journey, the Limonetik platform also brings Payment Methods providers and merchants' payment marketing options. As a result, Limonetik's clients and merchants can operate their loyalty programs, store cards and gift cards across all platforms in an 'omni-channel' customer friendly approach. Merchants can then carry out targeted marketing campaigns and galvanise their dynamic and responsive payment pages by, for example, offering instantaneous reductions, cash-back, cash-front, points redemption etc. and therefore, develop the attractiveness and use of their offers, making their consumers experiences more streamlined and user communities more loyal across all platforms and channels.

Source: Limonetik

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Future of Payments, Myths & Realities is published by Limonetik. Editorial content supplied by Limonetik is independent of Gartner analysis. All Gartner research is used with Gartner's permission, and was originally published as part of Gartner's syndicated research service available to all entitled Gartner clients. © 2015 Gartner, Inc. and/or its affiliates. All rights reserved. The use of Gartner research in this publication does not indicate Gartner's endorsement of Limonetik's products and/or strategies. Reproduction or distribution of this publication in any form without Gartner's prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity" on its website, http://www.gartner.com/technology/about/ombudsman/omb_guide2.jsp.