Magic Quadrant for Enterprise Wireless E-Mail Software Market
10 June 2010

Monica Basso, Robin Simpson

Gartner RAS Core Research Note G00200698

Wireless e-mail is now a commodity available natively in e-mail servers, forcing wireless e-mail gateway vendors to differentiate in other areas. Employee-owned devices are driving developments in security, management and services.

What You Need to Know

Commoditization is putting wireless e-mail product vendors under significant pressure. The market is consolidating around Microsoft and Research In Motion (RIM), the two market leaders. Beyond them, several regional or local players are competing for limited market share. Wireless e-mail software vendors are pursuing differentiation by extending their products toward collaboration and applications.

Most organizations choose hybrid approaches, deploying RIM's BlackBerry Enterprise Server (BES) for BlackBerry devices and other software products (or, alternatively, their e-mail servers' native capabilities) for non-BlackBerry smartphones. Employee-owned devices connected to corporate e-mail are now more frequent and tolerated, raising interest in cross-platform, security and management support.

Stakeholders should use this Magic Quadrant to understand today's wireless e-mail market and its evolution, and to make tactical and informed decisions on products and services that support their long-term mobility strategies (see Figure 1 and Note 1).

Magic Quadrant

Figure 1. Magic Quadrant for Enterprise Wireless E-Mail Software Market

Figure 1.Magic Quadrant for Enterprise Wireless E-Mail Software Market

Source: Gartner (June 2010)

Market Overview

The market for enterprise wireless e-mail products is mature, with most new demand coming from the expansion of the user base in companies that have already deployed the technology. Wireless e-mail continues to be a priority for mobile investments. Consumer products and employees' desire for choice continue to challenge IT organizations, which have begun to adopt personal-liability programs to contain costs while meeting users' expectations.

The technology is mainstream and went off Gartner's Hype Cycles in 2009. The core capabilities of wireless products and service are increasingly interchangeable. Standardization and interoperability are making wireless e-mail support a commodity, available for free in e-mail servers such as Microsoft Exchange Server, IBM Lotus Notes and others. Also, RIM offers its BES Express product for free. This commoditization trend is forcing other wireless e-mail vendors to pursue product differentiation through innovation in new areas, such as collaboration, applications and cloud.

Overall, the market is characterized by two different types of vendors that offer enterprise wireless e-mail capabilities:

  • E-mail server vendors (offering wireless e-mail capabilities in the server) with over a 75% share of total business wireless e-mail accounts. Microsoft dominates in this segment (as a reflection of its lead in the e-mail server market), followed at significant distance by IBM, and other e-mail server vendors. IBM was a late entrant, but is now catching up with enhancements to its wireless e-mail product Lotus Notes Traveler.
  • Wireless e-mail product vendors (offering a software gateway and possibly a client application), with about a 23% share of total business wireless e-mail accounts. RIM dominates in this segment, followed at significant distance by Sybase and others. Good Technology has the strongest product vision and road map encompassing collaboration, application development and management. RIM is also leading in the enterprise smartphone market.

The remaining 2% of accounts come from carriers' and ISPs' services. Commoditization is putting under significant pressure wireless e-mail product vendors such as Sybase, Good Technology, Excitor, Notify Technology and CommonTime. The market is consolidating around Microsoft and RIM, the two market leaders. Beyond them, several regional or local players are competing for limited market share.

E-mail server vendors are likely to see growing adoption by new users within their existing customers, and this will put wireless e-mail product vendors other than RIM under strong competition. They should differentiate their products in applications, management, collaboration and cloud areas.

We expect consolidation to continue and that RIM and Microsoft's combined market share will reach 80% by 2012. Microsoft's growth will be founded on its dominant position in the enterprise e-mail market. By 2012, more than 50% of Exchange organizations will use the native capabilities in the e-mail server. Other vendors will abandon the market or seek to differentiate through other areas, such as applications.

Market Definition/Description

Wireless e-mail is a top priority application for handset manufacturers, software and hardware vendors, mobile operators and service providers. Many product and service offerings are available today for enterprise and individual buyers. A complete analysis of the wireless e-mail market and its segments is available in "Collaboration and Cloud Will Transform the Enterprise Wireless E-mail Market."

This Magic Quadrant focuses exclusively on wireless e-mail software product offerings, which are relevant for organizations and enterprises. Two categories are included:

  • Enterprise E-mail Servers — most e-mail servers offer native support for mobile devices. Vendors include Microsoft, IBM, GroupWise, Mirapoint and Zimbra. Microsoft's Exchange Server and IBM's Lotus Notes Domino are the two biggest players. Mobile support is available for e-mail as a service, too.
  • Enterprise Wireless E-mail Products — they include a software gateway and possibly a client running on multiple smartphone platforms. RIM's BES supports BlackBerry smartphones. Good, Sybase and other vendors offer products for multiplatform support (e.g., Symbian, iOS and Windows Mobile). Midsize and large organizations prefer to deploy and manage these products internally.

Please note that a parallel segment of enterprise wireless e-mail services is developing and growing as well. Large IT service providers, such as Fujitsu Siemens, IBM, HP and others, offer "managed" or "hosted" wireless e-mail services to enterprises. Smaller providers, including mobile carriers, operate on a local basis. Finally, emerging cloud e-mail services from Microsoft, IBM, Google and others include mobile support. Service offerings are not covered in this Magic Quadrant.

Inclusion and Exclusion Criteria

This set of vendor inclusion criteria covers up to 80% of the total wireless e-mail software market for enterprises. To appear in this Magic Quadrant, vendors must offer wireless e-mail software suitable for use by organizations. Vendors also must fulfill criteria that set the minimum technical capabilities required (see the Mandatory Criteria section). Support for desirable criteria is rated positively. Vendors that qualify for inclusion are depicted in Figure 1, while in Note 2 we provide a list of vendors that did not qualify for inclusion.

Mandatory Criteria

To qualify for inclusion in this Magic Quadrant, vendors must meet the following criteria:

  • Single data store for e-mail: All e-mail actions must be processed immediately in a central data store to avoid the confusion caused by processing multiple, independent actions in multiple stores. Temporary copies of messages may be on wireless devices or on the network, but actions must be reconciled at the central store. Immediate action on personal information management (PIM) data is not required, but is desirable.
  • Data solution behind corporate firewall: To be considered secure, the technology that communicates with the central e-mail data store, and routes e-mail or PIM data to wireless devices, must sit behind the corporate firewall. There must be a secure link between wireless devices and the central store that does not originate or terminate on noncorporate assets. The network may include devices that improve performance, but information must not reside on the network permanently or in unsecured locations.
  • Offline support for at least two of these device platforms: Apple iPhone, Android, Microsoft Windows Mobile, Symbian or RIM OS. Support for more than two types of device platforms is preferred.
  • Support for multiple devices on multiple mobile networks: Products must not tie customers contractually to one mobile operator, forcing them to use its services. A vendor may operate a network operations center (NOC) to support different mobile networks. Alternatively, the user may manage the connections to different operators.
  • Support for wireless devices' native e-mail programs, or support for an alternative e-mail client with superior functions: We favor offerings with e-mail and PIM clients that provide similar functions across different device platforms because they create a consistent look and feel, which is easier to support.
  • Security capabilities must include, at minimum, native support for remote wiping, complex alphanumeric password and password change enforcement for at least one supported device. Support for more security policies above the minimum is preferred.
  • Relevant production shipments of admissible wireless e-mail products: The total installed base must be at least 50,000 seats. In 2009, market revenue must have been more than $3 million.
  • Evidence of references for wireless e-mail products: We require at least three customer references with the product deployed and in operation for at least six months. Customers must be free to connect to multiple mobile networks or to change mobile carriers. The deployment must involve at least 100 users. A service provider may run the system for the customer, but the central store must reside on the customer's premises or with a designated outsourcer.

Desirable Criteria

Several other capabilities are desirable, including support for:

  • Push e-mail and PIM. This is the preferred method. Other methods include server- or device-timed, user-initiated or message-based synchronization through a mechanism such as Short Message Service (SMS). For message-based synchronization, SMS may be used to awaken a device when a mobile operator has disconnected it from the network, or when its Internet Protocol (IP) address has been modified and has not been relayed to the e-mail and PIM routing software.
  • Microsoft Exchange Server support. Products are considered better if they also support Lotus Domino, Novell GroupWise, and Internet Message Access Protocol (IMAP) or Post Office Protocol Version 3 (POP3) systems.
  • Reading, forwarding and altering e-mail attachments. Products that enable users to download, read and edit the original attachment file (for example, PowerPoint or Excel) are considered better than solutions that support only a simplified version.
  • Lightweight Directory Access Protocol (LDAP) or global address lists. For example, the ability to access the directory of corporate e-mail addresses for applications other than e-mail.
  • Connection to enterprise repositories or server. For example, Microsoft SharePoint or IBM FileNet.
  • Filtering options. These include a two-step retrieval process in which e-mail headers are delivered first, followed, in a separate action, by the bodies of any messages the user selects. Filters may allow a partial download of attachments (the first 50 kilobytes) or of e-mail bodies.
  • Security. Support for more security policies above minimum is preferred. These include multiple encryption and authentication methods, especially the U.S. government's Federal Information Processing Standard (FIPS) 140-2 certification, local data encryption, remote wiping, enforcement of password policy and the use of a single password for all client applications on any supported platforms.
  • Remote IT administration and mobile device management. Products are considered better if they enable extensive remote management of mobile devices — for example, full, over-the-air software installation, configuration and service provisioning, security policy enforcement, mobile device and client monitoring through dedicated portals and asset management on supported platforms.
  • Data center enhanced capabilities such as scalability, high availability and disaster recovery.
  • Access to corporate data and integration with corporate applications, offline deployment of client applications. Wireless e-mail software products belonging to a wider mobility platform suite that encompasses applications, device management and security are considered more complete and appropriate for enterprises to support a long-term mobility strategy.
  • Enhanced personal communications. Technologies considered superior and more appropriate for enterprises to support a long-term mobility strategy are products that offer enhanced interface modalities, such as voice interaction; unified communications capabilities, such as voice over IP (VoIP), instant messaging (IM) and presence; and collaboration features, as in social-networking tools (or demonstrate vision and road maps for future releases).
  • Integrated offerings for cloud services, or at least a vision and road maps for future releases in this area.


One vendor has been added since the previous Magic Quadrant for the enterprise wireless e-mail software market:

  • Synchronica: This is a U.K.-based company that sells push e-mail and synchronization middleware called Mobile Gateway to mobile operators. It focuses on industrial standards, supporting IMAP and SMTP, as well as IMAP Idle and OMA E-mail Notification for push e-mail, OMA Data Synchronization (SyncML) for the synchronization of calendars, contacts, notes and tasks. It provides OMA-DM-based, mobile device management capabilities. Synchronica has also an enterprise edition, which satisfies all inclusion criteria for this Magic Quadrant.


No vendors have been dropped in the past 12 months.

Evaluation Criteria

Ability to Execute


  • Predictability of product upgrades and new releases
  • E-mail servers and heterogeneous architectures supported
  • Devices that support the vendor's wireless e-mail offering using its own client software (considered best), the device's native client software, or Web and Wireless Application Protocol (WAP) browsing
  • Synchronization mechanisms for push and pull e-mail (we consider the former particularly important)
  • NOCs, whether managed by the vendor or by others
  • Wireless networks supported — for example, general packet radio service, code division multiple access and Wi-Fi
  • Security: local, transport, data access, etc.
  • Additional features, such as a global address list, LDAP, attachments and management functions
  • Remote management and IT administration capabilities
  • Other messaging clients for IM and push-to-talk services, among others
  • Extent of support for new client platforms, applications, and security and mobile device management technologies
  • Capability to make crucial deals with other technology providers or with mobile operators for distribution purposes

Overall Viability (Business Unit, Financial, Strategy, Organization)

We pay special attention to vendors' financial health. Specific considerations include:

  • Financial goals for the next three years and the strategy for meeting them
  • Financial growth
  • Profitability or strategy to become profitable
  • Contingency plans
  • Investments in branding, advertising and marketing
  • Nature of the company: startup or established, private or publicly owned (including plans to go public)
  • Total revenue
  • Revenue from wireless e-mail products (licenses, services and so on)
  • Expenditures on R&D and market branding
  • Liquidity, capital raised, available cash and monthly burn rate
  • Primary investors, previous round of funding and the ways funds are used

Sales Execution/Pricing

  • Revenue generated from the sales channel
  • Performance metrics: Number of customers (organizations), subscribers (individual workers) and seats (e-mail gateways), in addition to the size of the largest deployment
  • Number of sales partners and how the parties apportion revenue
  • Sales training and support, and generation of sales leads
  • Pricing model: Its simplicity, transparency and inclusion of easy-to-understand pricing for customers

Market Responsiveness and Track Record

This criterion addresses the ability of a vendor to understand the needs and expectations of its market, and how it will execute to satisfy established and potential new customers.

Marketing Execution

  • Marketing alliances
  • Cobranding strategy with mobile operators, device manufacturers and others
  • Extent of local deals with mobile operators
  • Number of direct competitors
  • Structure of marketing department

Customer Experience

  • The ways in which customers receive technical and other support, reports of good and bad experiences
  • Customers' freedom to use different mobile operators and to switch from their initial choice of operators to others without having to change software infrastructures or devices
  • Customer feedback on products, services, prices and so on (we gather this information from a Web-based questionnaire for reference customers and from conversations with many of our clients)


  • Total number of employees in different countries, and the extent of the company's presence in those countries
  • Number of staff in important departments, such as sales, marketing and R&D
  • Cohesiveness of management board
  • Strategy to create global presence
  • Customer service and the structure of its provision
  • Existence of offshore development center
  • Pending lawsuits against the vendor (see Table 1)

Table 1. Ability to Execute Evaluation Criteria

Evaluation Criteria
Overall Viability (Business Unit, Financial, Strategy, Organization)
Sales Execution/Pricing
Market Responsiveness and Track Record
Marketing Execution
Customer Experience

Source: Gartner (June 2010)


Completeness of Vision

Market Understanding

  • Support for multiple client platforms and multiple e-mail servers
  • Commitment to porting e-mail and PIM client software to different hardware platforms
  • Commitment to interoperability and standard adoption
  • Support for corporate data access and applications
  • Security and device management
  • Independence from mobile operators
  • Clarity of product road map
  • Price simplification and reduction
  • Understanding the competition

Marketing Strategy

  • Go-to-market strategy — for example, selling direct to customers, or indirectly via mobile operators and value-added resellers
  • Focus on specific customer segments, as opposed to broadness of scope
  • Branding, advertising and public relations strategy

Sales Strategy

  • Overall sales strategy
  • Distribution strategy
  • Strategy for distribution channels and resellers
  • Cobranding deals with OEMs, such as handset makers
  • Structure of sales department
  • Strategy for expanding sales and distribution
  • Strategy for increasing the installed base of products

Offering (Product) Strategy

  • Speed of developing and enhancing products in relation to market requirements
  • Partnerships with other technology companies to accelerate development of new features — for example, greater security and support for more client platforms
  • Support of and adherence to standardization efforts
  • Integration of software with IM, network presence information, VoIP services and so on

Business Model

  • Strength of focus on wireless e-mail and PIM products (that is, whether the vendor also has major interests in items such as white-label offerings, desktop synchronization software and mobile applications designed for specific industries)
  • Degree of focus on enterprise customers
  • Partnerships with other types of companies, such as mobile operators and handset manufacturers, with corresponding revenue streams; revenue sharing


  • Resources available for R&D, innovation process
  • Expertise or capital available for investment
  • Recent steps toward consolidation (that is, mergers and acquisitions)
  • Innovative deals with distributors, OEMs and mobile operators, among others

Geographic Strategy

  • Vendors' presence in foreign markets and their plans to be there in the short term (see Table 2)

Table 2. Completeness of Vision Evaluation Criteria

Evaluation Criteria
Market Understanding
Marketing Strategy
Sales Strategy
Offering (Product) Strategy
Business Model
Vertical/Industry Strategy
no rating
Geographic Strategy

Source: Gartner (June 2010)



Vendors classified as leaders have seen continuous growth in their installed bases of wireless e-mail gateways and subscribers. They are the subjects of most inquiries from Gartner clients about wireless e-mail product strategy and selection. Leaders have established positions in several areas of technology, and pursue innovation in areas related to wireless e-mail product features and services. They are good at communicating the value of their offerings, have a wide geographical presence, and have extensive plans for sales and distribution. Comments from clients must point to a high degree of satisfaction with the level of support provided and to operational excellence.


Challengers in the wireless e-mail software market typically have a strong client base to which they can sell, or an established presence in this market. However, they lack vision in one or more areas — often product design, marketing or sales.


These vendors often have a compelling technical vision, but have yet to determine how to grow in other respects. Some are large companies that understand the market and have an idea of how to address its needs, but have so far been unable to fulfill their plans.

Niche Players

These vendors are typically small players dedicated to a specific market geography, sector or approach; or, they are larger companies that have not shown a strong presence in this market. Both types of vendors normally have limited marketing, sales and operations capabilities. Their products support a narrow range of e-mail server products or standards. For smaller players, the overall situation (financial, strategy and organization) may be weak. They may have prioritized other areas of the business at the expense of investing in wireless e-mail products. We generally advise clients to choose these vendors if they offer features uniquely suited to the organization's needs. Even then, it is worth planning for alternative support in case the niche vendor leaves the market.

Vendor Strengths and Cautions


CommonTime is a small, U.K.-based, privately held company that sells an integrated suite of Lotus-Notes-compatible mobile e-mail products called mSuite, which includes push e-mail, chat, data replication, mobile device security and device management. During 2009, the company focused more on launching its CommonTime Mobile Enterprise Application Platform (MEAP), which includes mDesign Studio, a rapid application design and development environment, and mSupport, an over-the-air remote device monitoring and user support tool. CommonTime also sells a small suite of out-of-the-box mobile applications, such as expense management, time sheets, CRM and field service. The company claims approximately 50% of its revenue in 2009 was generated in North America. All CommonTime products focus purely on Lotus Notes and Domino server. Customers tend to justify implementation based on document sharing, with e-mail as a secondary concern.

Please note that the vendor did not respond to our survey, so we have been unable to determine its current results and financial condition. Any customer considering doing business with the company should request and assess, under a nondisclosure agreement, its current financial position prior to signing any contracts.

  • The mSuite product is device- and network-neutral and supports Android, iPhone, Palm Pre, Windows Mobile and Symbian S60 devices. The full range of functionality is available only on Windows Mobile devices via a proprietary mSuite client. Functionality on other devices is delivered via Microsoft Exchange ActiveSync (EAS) protocols and the built-in e-mail and PIM applications on the device.
  • Partnerships for distribution, co-marketing and co-selling in Europe and North America, including system integrators, mobile operators and hardware manufacturers, although it remains a mainly direct-sales organization.
  • It offers a behind-the-firewall solution, which can have either a NOC-less or NOC-based architecture, featuring end-to-end encryption with no temporary storage or decryption of e-mails in transit. mSuite is available for private deployments to carriers and enterprises.

  • Although a new marketing director was appointed and a new website was launched, the company presents a weak marketing vision and execution.
  • The product documentation on the website and in marketing materials describes a comprehensive range of features and capabilities, but in reality these are restricted to the Windows Mobile client only. E-mail and management functionality on other platforms is quite limited, since it is implemented through the Microsoft EAS protocol, thus being restricted to capabilities available in the native client e-mail and PIM applications for each supported platform.
  • It is much harder for CommonTime to differentiate itself in a very competitive wireless e-mail market. IBM's growing efforts in wireless e-mail and mobile collaboration with Lotus Notes Traveler will reduce interest in this platform, and the traditional partnership with IBM may weaken. Beyond IBM, competition in the Lotus Notes Domino market is aggressive because vendors such as RIM, Sybase and Excitor offer Notes integration for wireless e-mail. Local competition from Excitor, which also supports Microsoft Exchange and a more capable all-in-one proprietary client, may represent an additional challenge that could limit the company's growth and presence in Europe.
  • CommonTime's new product, marketing and sales strategies are ambitious for a small company. Planned launches in India and China during 2009 did not happen. As well as delivering and supporting mSuite wireless e-mail, mSuite mobile device management, and the new mDesign Studio and mSupport products, CommonTime still engages in custom and off-the-shelf mobile application development. While leveraging its experience in mobile application development to broaden its product portfolio to MEAP makes strategic sense, this is an even more competitive market than wireless e-mail. The lack of responsiveness we have observed shows that the combined effort is stretching the resources of the company during difficult economic times.


Excitor is a small venture-capital-funded startup company based in Denmark with rapid growth in size, revenue, sales and customer base. The company business is mostly European-focused, but aims to expand internationally during the next three years. It is the main alternative for former Nokia's Intellisync European customers that plan to replace their initial deployments.

  • Excitor's product, DME, offers an integrated mobility solution for enterprises, encompassing security, mobile device management, push e-mail/PIM and cost control capabilities, complemented by support for data center disciplines such as high availability, load balancing and service management. Sametime, SharePoint and Quickr integration is also offered.
  • DME has a proprietary e-mail client integrating with native capabilities for calendar and PIM functionality on a range of client platforms, and supports IBM Lotus Notes and Domino, and Microsoft Exchange.
  • An adaptive keep-alive mechanism optimizes the battery and wireless connection performances on push e-mail delivery.
  • Pricing, which is based on perpetual licenses, with additional charges for maintenance technical support and system integration projects, is better articulated than that of any other niche vendor.
  • The customer base in northern Europe includes large organizations with large deployments, particularly in finance, banking and consultancy sectors.
  • Excitor has aggressive marketing and execution plans to raise its visibility in the enterprise market.
  • The company has growing partnerships with carriers (for example, TDC in Sweden and service providers, such as Airloom in Australia) beyond the established relationship with IBM. This increases its viability outside local markets.
  • Excitor has a complementary offering on managed services, hosted services and e-mail as a service.

  • Excitor is a small company with limited operations capabilities. Its presence is still limited to Europe, particularly Nordic countries. Layoffs occurred in 2009 to cope with the economic downturn.
  • The company suffered a 10% drop in 2009 revenue in the economic downturn, and 2009 plans for international expansion were not achieved.
  • Excitor remains weak in marketing, with insufficient head count and budget to match its ambitious Asian and U.S. expansion plans.
  • While DME clients are feature rich and secure, they do not integrate with the native e-mail and PIM on some devices such as iPhone, which forces the user to maintain separate work and personal e-mail and calendar databases. There is no HTML e-mail support in the mail client and no social networking integration.
  • Competition is growing from market leaders with a global presence — RIM, Microsoft and Sybase — as well as from the new entrant, IBM, with its wireless e-mail product.
  • Ambitions around the e-mail-as-a-service offering are challenged long term by players such as Microsoft and Google with their cloud computing strategies.

Good Technology

After the acquisition by Visto in February 2009 and consequent merge into a one company. Good Technology is now a fully integrated company with a unique product portfolio, new product releases and a renewed road map. Good Technology is the new name of the entire company, which encompasses Visto and the acquired Good assets. Specific products are sold to enterprise and carrier markets, respectively. This research considers the enterprise offering only (called "Good for Enterprise"), specifically Good Mobile Messaging 6.5. Visto was a U.S.-based company offering wireless e-mail white-label products to mobile operators worldwide, and a technology provider for the entire Vodafone Group for consumer wireless e-mail services. Good can now leverage the carrier relationships from Visto.

  • Good offers a complete enterprise product that competes with RIM for richness of user experience, security support and IT management. Good Mobile Messaging supports Microsoft Exchange and Lotus Notes, and includes a proprietary software client that delivers e-mail and PIM capability across multiple device platforms (including devices from Apple, Nokia, HTC and Samsung).
  • In addition to supporting corporate-liable deployment models, it provides enterprises with specific capabilities to enable the use of personal consumer smartphones in combination with employee-liable data plans, with IT control over policy and security configurations. Good Mobile Messaging enables the creation of "enterprise containers" on personal devices; i.e., isolated partitions that can be encrypted and controlled over the air by IT policies. Supported devices include iPhone and Android models.
  • Strong product vision and road map encompassing collaboration, with integration of Microsoft and IBM unified communications and collaboration platforms later in 2010.
  • Strong vision on multiplatform application development (Good Dynamics), mobile management and security support across multiple platforms (Good Mobile Control) and management cloud services (Good CloudSync). They will also port their clients using Good Dynamics to multiple platforms.
  • Good has successfully settled all patent litigations previously open for Visto, having signed licensing agreements with and received royalty payments from the vendors involved, including RIM and Microsoft.
  • Visto's previous relationship with Vodafone and other carriers, such as T-Mobile International, may help Good provide international support to North American customers with better data contracts and service levels. These relations extend Good's partnerships with mobile operators, particularly in the U.S. (Sprint Nextel, AT&T, Cellular South and Centennial Wireless), and with O2 (U.K.) and Telstra (Australia). Verizon and AT&T, large U.S. carriers, continue to be committed to Good Technology. Note that Telstra dropped Good three to four years ago, but decided to re-engage because it wants to have a strong cross-platform management environment.

  • During past Motorola's ownership phase, a confused product strategy disappointed many of Good's customers, causing migration to other products and affecting its market reputation. Since Visto's merge, Good has rapidly reinvigorated its product offering and is now experiencing significant adoption. Good must continue to work toward its vision in the next months, to prove ability to execute and build strong credibility and trust.
  • Overall focus is expanding from e-mail to many other initiatives, including collaboration, application development and management. This may imply a lower priority for expanding e-mail capabilities in future road maps.
  • Good's cloud offering for enterprises currently includes management only — while e-mail and collaboration cloud services are not covered. As enterprise demand for corporate e-mail's cloud services will develop in the next years, Good claims to be planning future developments in this as an area.
  • IBM's efforts on Notes Traveler and Lotus Notes Live may reduce business opportunities for Good in the Lotus Notes' installed base — particularly in regions where they are not particularly strong.
  • Despite previous Visto's carrier relations, Good's international presence for businesses is still limited. Outside the U.S., Good's brand awareness is minimal in the enterprise market, while carriers focus mostly on the Good for You (carrier offering) product. Good does not seem to have taken advantage yet of Vodafone's long-term partnership to reach out to enterprise prospects in Europe and other regions, nor to arrange more-advantageous global deals on wireless data contracts, especially roaming. Internationalization might remain a challenge, given the advanced status of technology investments and deployments already done by mobile operators in Europe and other regions.
  • Customer feedback is that the Good solution needs better native disaster recovery support. Good supports disaster recovery through integration with third-party solutions.
  • Not yet profitable as a company, although growing in sales — parity expected by 3Q10.


IBM has made significant improvements to its wireless e-mail product for Lotus Notes — Lotus Notes Traveler — since it was released in 2008. Now it supports iPhone, Symbian and Windows Mobile, while Android support is due in 2H10. On iPhone, a native application client (IBM Lotus Notes Traveler Companion) supports local data encryption and sandbox partitioning and it is available for free on AppStore. Traveler is a free Domino server add-on that provides basic e-mail functionality and endpoint security capabilities, but is still lacking enhanced features, even though the road map includes them. IBM continues to support partners offering more fully featured mobile e-mail solutions for Lotus Notes, including RIM, Good Technology, Sybase and CommonTime.

  • Backed by the global presence and financial strength of IBM, Lotus Notes Domino is the second-largest global commercial e-mail server software product. By virtue of the installed base of Lotus Notes, Notes e-mail has a strong presence in some sectors, including government, financial and pharmaceutical. IBM is leveraging the existing Notes installed base to increase adoption of Traveler.
  • IBM's Lotus Notes Traveler wireless e-mail product can be installed directly on a Lotus Domino server (v.8.0.1 and above), and inherits Domino's established users and policies. Reference customers acknowledged ease of deployment, especially in comparison to other wireless e-mail products.
  • An integrated mobile client leverages the native e-mail client on the device, and provides support for over-the-air encryption for e-mail via Secure Sockets Layer (SSL). It also provides integrated support for Lotus Mobile Connect and third-party mobile virtual private network solutions. Improved capabilities on iPhone include local data encryption.
  • Integration with IBM collaboration platforms such as Notes, Sametime, Quickr, Connection, WebSphere — as well as cloud services (i.e., Lotus Live). The IBM road map for 2010 includes integrated support for LotusLive Notes and Lotus Foundation on mobile devices via Notes Traveler.
  • Customers acknowledge ease of use for employees. They also acknowledge excellent product support.
  • Lotus Notes Traveler is made available at no charge to all customers that have licensed the IBM Lotus Domino 8.x server software for messaging.

  • While it has reinvigorated its Lotus software business in other areas during the past 12 months, IBM is competing against Microsoft to maintain its presence with customers that increasingly choose to deploy Microsoft's Office suite and Exchange Server.
  • Catching up on enterprise-class wireless e-mail support and planned integration with collaboration products is positive, but Notes Traveler is perceived by customer references as providing minimum support for IT policies and must improve in this area.
  • There is a lack of enhanced support for mobile device management, security and user management, etc. Management policies supported are minimal. Real-time monitoring is missing. A better management interface for tracking users, devices, services is needed.
  • Lack of partnerships with carriers on service bundles makes international roaming costs unpredictable and potentially high for mobile workers travelling abroad. IT organizations must manage all carrier relationships, building international contracts.
  • Despite scalability support, high availability (automatic load balancing and failover) and disaster recovery (automatic failover) have minimal support.
  • Notes Traveler does not currently support Global Address List lookup.


Microsoft is growing steadily as a leader, together with RIM. Thanks to its server-side and client-side technology Exchange ActiveSync (EAS) — which is now a de facto standard — in the past couple of years, Microsoft has completely disrupted the market. Microsoft's dominant position in the e-mail server market drives increasing EAS support by device manufacturers. A wide range of EAS-enabled smartphones is available and can connect directly to the corporate Exchange Server. Organizations can activate push e-mail on their e-mail servers without additional software products. IBM, Google and Notify Technology implemented EAS on the server side to provide e-mail on EAS-enabled devices. According to Microsoft, 18% of the Exchange Server installed base has enabled EAS, and we estimate that at least 10% of them actively use it for delivering push e-mail to at least some users (often in combination to BES for BlackBerry devices). EAS also accelerates the adoption of consumer smartphones, such as iPhone in the enterprise, in particular as personal devices, opening up new security challenges for enterprises, but also cost-saving opportunities thanks to employee-liable data plan models. Organizations using Exchange for corporate e-mail should evaluate this capability, but should carefully compare different service bundles from mobile carriers to contain wireless connectivity costs and optimize service quality.

  • Microsoft's wireless e-mail solution is a native capability of its e-mail server product, based on EAS technology. This capability, with basic security and support, is available at no extra charge.
  • It has broad multiclient support, through EAS. In addition to the Windows Mobile OEMs (e.g., HTC, Motorola, HP and LG), EAS protocol (client side) is licensed to a variety of non-Windows Mobile OEMs, including Apple, Nokia, Samsung, Palm and Sony Ericsson. Android 2.0 supports synchronization, but not security policies. Third-party products such as NitroDesk's TouchDown connect Android to EAS-enabled servers. More features were announced in May 2010 by Google for Android 2.2 (see Note 3). EAS is adopted also on the server side and has 30 licensees as of now, including Google and IBM. Microsoft is currently working toward an EAS client for Nokia smartphones to make a more robust implementation and to allow remote activation of native hardware encryption capabilities of the E-series devices.
  • There is strong vision and support for unified communications and collaboration experiences on Windows Mobile devices through the integration of Exchange, Office Communications Server (OCS) and SharePoint products. In May 2010, it released Microsoft Communicator Mobile for Nokia's devices. The partnership with Nokia should also generate SharePoint and System Center Mobile Device Manager (SCMDM) support on Nokia smartphones.
  • There is a strong vision on cloud services with Microsoft Exchange Online Services, with wireless support being part of it.
  • Microsoft has strategic marketing alliances with over 160 carriers worldwide (such as Vodafone, T-Mobile, Orange and Cingular) to distribute Windows Mobile devices. Some carriers offer special data plan deals, but there is no global agreement among carrier partners, nor single data contracts across those networks, as in the case of RIM.
  • There are enhanced security and management levels on selected configurations. With Windows Mobile devices, Exchange Server 2007 plus SCMDM brings the level of supported security and management policies closer to RIM BlackBerry products — for average security and management requirements.

  • The absence of a NOC means that IT organizations must manage multiple carrier relationships. Despite the many relationships with carriers, few global service products are available. Also, no revenue-sharing models with carriers (e.g., RIM) means no special tariffs on data traffic and, in particular, international roaming, and lack of predictability on roaming costs. This means lack of support for international travelers, as opposed to RIM, which offers the best deals.
  • Security and management policies in Exchange are basic and are not even supported completely on some non-Windows-Mobile devices, as most OEMs tend to implement only password enforcement and remote wipe, but not encryption.
  • SCMDM does not align with Exchange's approach to interoperability, as it supports only Windows Mobile. IT organizations cannot use this tool to optimize mobile device management and security across multiple device platforms. This is a major limitation for enterprise adoption, which, in fact, has been minimal so far.
  • Unlike RIM, Good Technology and Sybase, Microsoft has no bundled application extension capability consisting of interfaces to back-end applications, combined with a client browser.
  • E-mail and PIM functionality depend on the native client supplied by the OS platform vendor.

Notify Technology

Notify Technology is a small, California-based public company that has reported 25% growth in sales and revenue for the past five years, including 30% growth in 2009. Notify primarily sells direct in North America, and via resellers internationally.

  • Notify's e-mail product NotifyLink v.4.6 is device- and operator-neutral, and offers broad flexibility on the server side. In addition to GroupWise, Notify supports IMAP4, SyncML, MAPI, EAS, WebDAV and calDAV protocols, extending mobile e-mail support to many of the smaller market share e-mail servers and collaboration suites, including those from Oracle and Mirapoint. Notify also integrates with Microsoft Exchange, but not with IBM Lotus Notes and Domino.
  • NotifyLink supports many mobile device platforms, including BlackBerry, Windows Mobile, Symbian S60, Android, iPhone and Palm. Notify has a proprietary e-mail client with attachment handling for each of these platforms, with the exception of the iPhone, where it uses the native e-mail client. Notify also provides a BlackBerry software application called NotifySync, which connects the BlackBerry directly to any e-mail servers supporting EAS (e.g., Microsoft Exchange, Google Apps and Zimbra).
  • Notify offers security and device management functionality on supported platforms, and has plans to grow its MDM capability substantially during the next two years. It also has a cloud-based service called NotifyLink On-Demand.
  • Notify is a significant player in the higher education market segment, due to its support for IMAP4 and for open-source e-mail server products.
  • There was strong revenue growth of 30% during the economic downturn of 2009.

  • With a mainly North American-focused presence, Notify is a small local player competing in niche market segments (higher education and government) for niche e-mail server deployments.
  • International sales and support are handled by local resellers, with backup support by Notify's U.S. office. The lack of a direct international presence for the company may represent a concern for non-U.S.-based organizations or U.S.-based ones with international businesses and operations.
  • Notify does not support, nor has plans for integration with, unified communications and collaboration platforms such as Microsoft's OCS and SharePoint. Integration with corporate voice systems and corporate application platforms is missing, too.
  • Notify's products for wireless e-mail (NotifyLink and NotifySync) on BlackBerry devices are not supported by RIM. This means that once used on a BlackBerry, any accreditations or certification that RIM holds on it devices might possibly be voided. Organizations must be cautious and should evaluate possible risks of noncompliance (e.g., by violating regulations in specific industries) when deploying Notify on BlackBerry devices.
  • Some customers have expressed concern about the stability of the client software, although the customer base appreciates Notify's prices and its willingness to tailor its software.

Research In Motion

RIM is the enterprise wireless e-mail market leader, with a large installed base of approximately 41 million subscribers worldwide (17 million are business users). Through the last fiscal year, the company remained profitable and continued to grow revenue (up 35%) to $15 billion. Software generates only 2% revenue, while 80% comes from devices and 16% from services. Beyond the traditional business focus, RIM has been successful in reaching an increasing number of professional consumers and consumer users through its BlackBerry Internet Service and smartphones, such as Pearl, Curve, Bold and Storm.

  • RIM has strong security and manageability support, certified by many governments, and focused on IT department needs. BlackBerry is the preferred wireless e-mail solution by many IT organizations, because of its richest set of supported IT security and management policies. Extremely security conscious organizations in sectors such as government, defense, finance, insurance, etc., tend to favor this solution over competitors.
  • Wide international presence — the company partners with more than 530 mobile operators worldwide. Many of them offer fixed-rate global data roaming plans for BlackBerry smartphones only, and many offer flat-rate data plans and data roaming plans. BlackBerry is by far the most convenient solution for international travelers, in terms of traffic and international data roaming. The global pricing plans offer huge cost advantages over other products.
  • RIM has a sound unified communications strategy to integrate e-mail with VoIP, presence and IM on a converging infrastructure. It integrates with Microsoft's OCS, IBM's Sametime, and Novell GroupWise's IM, providing native clients for the BlackBerry devices. It integrates with IBM Lotus Quickr, but not yet with Microsoft SharePoint — for which customers need to deploy third-party tools; this is an area that would deserve further deployments in partnership with Microsoft. Finally it, integrates with corporate voice systems (legacy and IP PBX).
  • RIM has viable application development tools through its mobile data services portal to deliver applications. The company has had a growing presence in North America for Java Platform, Micro Edition (Java ME)-based applications in field service since 2007. It also offers an application store (BlackBerry App World) for distributing applications to BlackBerry smartphone users, though this is not the only method of application deployment.
  • RIM now offers a very accessible version of BES, the BlackBerry Express, a limited BES version that includes only 35 IT policies, but for an unlimited number of users, available for download at zero cost (no client access license [CAL] cost) to anyone. This is a very appealing option for organizations that want to support BlackBerry users and only require basic security policies and management features. Support is not included. BES Express is currently available only for Exchange Server, so RIM needs to extend support to IBM Lotus Notes to target another big portion of the market. Thanks to this version, enterprises will now be able to deploy BES for BlackBerry users, in parallel with other solutions for non-BlackBerry devices — containing significant costs.
  • Successful development in Asia/Pacific, particularly in China, Thailand and Indonesia, where BlackBerry is used for e-mail in combination with BlackBerry Messenger and social networking, with prepaid price offerings. In China, RIM is tackling organizations in sectors such as financial, legal, banking and manufacturing.

  • RIM's business is mostly focused on device sales, with 80% of its revenue generated there. Competition on devices and related service/software is getting tougher, with Apple, Nokia and other smartphone players working on Android and Windows Mobile, innovating at fast pace with devices, services and content. Microsoft EAS-enabled smartphones represent the biggest threat because they can be connected directly to the corporate e-mail server, and are generating a trend toward employee-owned devices and personal-liability programs, which do not fit in BlackBerry's enterprise proposition.
  • BlackBerry is a proprietary, single-source solution that offers the best experience to its users (the IT department and mobile workers) only when homogeneously deployed (all BlackBerry infrastructures at the server and client sides). Attempts to open the environment to other phone platforms through initiatives such as BlackBerry Connect and Virtual BlackBerry have not been consistently successful or available, and should not be considered mainstream strategies.
  • BlackBerry's software, from e-mail to application, security and management support, focuses mostly on BlackBerry devices. Enterprises must deploy other software products to serve non-BlackBerry devices — which means increasing complexity for most organizations.
  • Technical support appears to be too expensive for many customers, particularly when scaling up deployments. This has been one reason for some organizations to make the hard decision to dismiss the BlackBerry infrastructure and consider other solutions. Even with free BlackBerry Express licensees, support costs still occur. RIM has changed the support program recently, including new tiering, incident-based support and a small-or-midsize-business-specific program; therefore, customers may find more-convenient pricing in future contracts.
  • Cloud strategy is currently very limited, mostly focused on BlackBerry Internet Service — but not considering emerging needs from organizations to move entirely to the cloud their corporate e-mail. Organizations that decide to move to cloud e-mail services —choosing Microsoft Exchange Online, IBM Lotus Notes Live or even Google Apps — do not find an easy way to migrate BlackBerry support, too. There is no cloud offering on the BES. RIM should work with Microsoft, IBM and Google on joint cloud initiatives in this area.


Sybase's mobile enterprise consists of four cross-platform and multiserver-complementary products: iAnywhere Mobile Office, which mobilize corporate e-mail and business processes through mailboxes; Afaria, which delivers mobile security and device management capabilities across multiple platforms; Sybase Unwired Platform, for mobile applications and data mobilization on multiple platforms; and SQL Anywhere, a lightweight on-device database. Sybase iAnywhere Mobile Office becomes most attractive for e-mail when further custom applications are deployed or developed using its mobility platform. In May 2010, SAP announced the acquisition of Sybase, with the intention to keep the company as a stand-alone unit.

  • Sybase delivered its third consecutive year of strong financial results in 2009 during the economic downturn.
  • Support is available for a large variety of mobile client platforms, including iOS, Symbian and Windows Mobile. Sybase also offers flexibility on the server side, supporting Exchange, Lotus Notes Domino plus IMAP and POP.
  • iAnywhere Mobile Office provides extensions to native e-mail/PIM clients such as meeting invitation, attachment handling, corporate directory and search capability for Windows Mobile and Symbian devices. The degree of functionality depends on the native device capabilities. A proprietary secure e-mail and calendar client is used for iPhone. It also supports employee-owned device models through the "enterprise sandbox" approach, which separates corporate e-mail client and data from the other applications and data on a personal device.
  • iAnywhere Mobile Office can be extended to cover enhanced security, management, data synchronization, mobile application enablement and offline Web browsing. In addition, it includes the ability to use wireless e-mail as a vehicle to integrate and mobilize business processes that connect to corporate applications.
  • Sybase is strong both in North America and in Europe, and in organizations deploying IBM Notes and Domino and/or a hybrid client base, including Symbian and Windows Mobile. Sybase is developing a presence in China, through a partnership with ZTE.

  • Competition from Microsoft is growing for Exchange customers, which increasingly consider the e-mail server's native capabilities, complemented by specialist mobile device management tools. Since more than 50% of iAnywhere customers run Lotus Notes, IBM's renewed Notes Traveler initiative might represent a challenge long term.
  • Sybase has not yet completely defined a strategy or road map for cloud, unified communications and collaboration — although it announced future evolutions of the Sybase Mobility Platform in those directions.
  • Acquisition by SAP may reduce efforts on wireless e-mail capabilities and concentrate Mobile Office road maps on tighter integration with SAP products.
  • Security is not as strong as competitor solutions (e.g., RIM and Good) because they require IT to open holes in firewalls or to have extra "relay servers" in the demilitarized zone to provide necessary security. A number of missing features in the product include iPhone security and management support, which is limited to managing only the data in Sybase's sandboxed proprietary e-mail and PIM client application; no full-fidelity rich text or HTML e-mail capability (HTML and rich text are converted to plain text before download); and no Microsoft Exchange 2010 support at the time of this writing.
  • Based on client enquiries to Gartner and reference customer feedback over the last 12 months, Sybase has some work to do on customer satisfaction and quality of support. We received a surprising number of comments about promised features not being delivered, pricing surprises due to separate CALs required for iAnywhere Mobile Office and Afaria to achieve the desired functionality, disorganized training and software instability.
  • Apart from white-box agreements with Orange and Telia-Sonera, Sybase iAnywhere lacks deals with mobile operators and handset manufacturers (although there is a growing relationship with carrier infrastructure provider ZTE). IT organizations must manage all carrier relationships and must face the challenges of building international contracts.
  • Few organizations deploy iAnywhere Mobile Office alone; it is generally deployed alongside other elements of Sybase's Mobility Suite, and both are often required to get all the required functionality.
  • The company has an array of extra-cost product extensions, which is causing confusion and annoyance among customers and prospects. It is overshadowed by RIM and Microsoft for e-mail/PIM functionality.


Synchronica is a public company based in the U.K. that is small but rapidly growing in emerging geographies. Headquartered in England, Synchronica has R&D in Germany and a regional sales presence in the U.S., Hong Kong and Dubai. While most of its business focuses on mobile operators with the white-label wireless e-mail platform, Synchronica sells a product for businesses, too, called Mobile Gateway Enterprise Edition, which can be either deployed internally or hosted. The product uses the native industry-standard clients found on the device, but Synchronica also provides its own SyncML clients for Palm and Windows Mobile devices.

  • The standards-based product supports a wide range of consumer phones, including Symbian 40 devices, SyncML and IMAP devices. This allows support for business wireless e-mail on less-expensive phones, which is attractive for enterprises operating in emerging countries.
  • Focus on emerging economies — in particular, Latin America, Africa, Russia and Eastern Europe — with many customers among Tier 2 and Tier 3 mobile carriers. It leverages mobile operator partners and mobile device distributors to reach customers (low-cost sales model).
  • Synchronica developed a new low-cost phone (MessagePhone) — with KC Mobile that runs Synchronica e-mail and collaboration tools — to be distributed by Brightstar in emerging countries in 2H10.
  • The company's offerings go beyond e-mail, including IM/presence, integration with social networks, and cloud synchronization (backup and restore capabilities). Synchronica recently acquired the mobile IM vendor Colibria. The offering also includes hosted and managed services through low-cost operators.
  • The company recorded significant growth in 2009, despite the economic downturn. It got over 60% growth in license revenue and 30% cash reserves.

  • The core focus is the mobile operator market, especially in emerging economies, not the enterprise. Synchronica has limited experience with business organizations, and in its product road maps does not address top priorities for these types of customers, such as managing and securing consumer smartphones and employee-owned devices.
  • E-mail and PIM functionality is basic when delivered on basic phones and feature phones. Android and iPhone support is only e-mail — no PIM and backup support. Support for management and security IT policies is minimal.
  • Enterprise version does not yet support all features of the operator version, e.g., social networking feeds.

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Note 1
Magic Quadrant Methodology

Gartner uses a comprehensive methodology to build Magic Quadrants in relation to an established market. We select vendors to be included in the Magic Quadrant based on a list of criteria that determines the market or a relevant subset of it. Qualified vendors are invited to complete an extensive Web survey that collects information about the company, its product and services, and its market — looking at finances, marketing, sales, operations and technologies. The survey's questions focus on vendors' completeness of vision and their ability to put their plans into practice (ability to execute). In addition to the survey, we base our assessment on extensive market knowledge, built up through continuous communication with vendors, handset manufacturers, mobile operators and many user organizations.

To decide where to place each vendor on the Magic Quadrant, we use a set of evaluation criteria. These criteria explore the most important aspects of the vendor's vision and execution. A combined rating is calculated for each vendor, using a proportional average of the ratings for each execution and vision criterion. The execution ratings indicate how well we think a vendor is doing today; the vision ratings indicate how well we think it might do in the future. These results are plotted on the Magic Quadrant to give a visual representation of each vendor's position.

Note 2
Not Included in This Magic Quadrant

Product Vendors

Apriva: A small U.S.-based company, Apriva sells a push e-mail solution called Sensa Secure Mobile Email for Windows Mobile devices. It didn't meet the qualification criteria for the size of reference deployments.

Fenestrae: Based in the Netherlands, this company is active in mobile messaging and also sells a mobile e-mail product called Mobile Data Server, based on SyncML and browse technology. It supports a broad range of devices targeted primarily to service providers and carriers through a hosted model. As such, it does not belong to the market considered for this Magic Quadrant.

Funambol: This is a U.S.-based company offering an open-source software platform for push e-mail and PIM — and cloud synchronization — based on SyncML. It addresses mobile operators and service providers through a commercial version. It also offers a community (free) version downloaded by thousands of organizations. It supports any SyncML and Java device — in addition to all mobile smartphones, including BlackBerry. The company does not qualify for inclusion because, despite the many hundreds of organizations using its free community-based open-source software version, it cannot provide references since it has no direct relations with them.

OpenHand: Based in Iceland, this company sells a product called OpenHand Enterprise Server for Exchange, mostly in Europe and South Africa. The company was not included because it did not meet the inclusion criteria.

Oracle: Oracle no longer offers the Oracle Mobile Push Mail solution, but, in 2008, it released Beehive collaboration software, which includes mobile access to Oracle Collaboration Suite (including e-mail). The company was not included because it did not meet the inclusion criteria.

Seven: A U.S.-based company, Seven has a relevant presence in North America and in some Asia/Pacific markets, also some presence in Europe thanks to the acquisition of Smartner Information Systems in 2005. The company sells a white-label product to service providers and mobile operators for consumers, and for the low-end enterprise market of professional consumers and small businesses. Seven offers also IM and social-network integration with mobile e-mail and messaging. It does not qualify because it could not provide enterprise references.

Other vendors: Many more companies claim to have wireless e-mail-related offerings, some on a purely regional basis, others as pure startups, but with limited or no relevance for enterprises. Examples include Axis Communications, Berggi, Critical Path, emoze,, Momail, O3SIS and Sproquit Technologies.

Value-Added Resellers

These vendors are not included in the Magic Quadrant, because their offerings are based on third-party products that are already included.

Novell: It does not offer yet native support for wireless e-mail in GroupWise, nor does it have a stand-alone product. Its wireless e-mail strategy is based on two alternative third-party products: BES from RIM and GroupWise Mobile Server.

Mirapoint: It does not offer native support for wireless e-mail, nor does it have a stand-alone product. Its strategy is to use third-party tools that enable the addressing of a large range of devices with push e-mail. Its partnerships include Notify Technology, Good Technology (as an official RIM partner, it can support BlackBerry devices for IMAP4 servers only) and OpenHand.

Messaging Architects: It has a software component (GroupWise Connector) that adds wireless e-mail capabilities to Novell GroupWise. Sybase includes this component in iAnywhere Mobile Office to support Novell GroupWise, and Messaging Architects sells a wireless e-mail product for GroupWise (GWAnywhere), which is based on Sybase's product.


Many mobile operators have a mobile e-mail offering; in most cases, they have portfolios of solutions for different market segments. For example, Vodafone's portfolio includes BlackBerry, Microsoft Direct Push Technology and Vodafone Push e-mail (based on Visto's platform). Similar offerings come from major carriers in Europe (for example, T-Mobile, TIM and Orange) and in the U.S. (for example, Cingular, Verizon and Sprint Nextel). Increasingly, mobile operators are offering unlimited data plans, particularly with Microsoft e-mail bundles, or pay-as-you-go contracts for BlackBerry bundles. Mobile operators see wireless e-mail as a high-potential area and are trying to expand their offerings with remote device management and security services. Mobile-operator-branded wireless e-mail offerings based on white-label products are not appropriate for midsize to large organizations, because they tend to lock users into the mobile operator's network and often lack suitable business-class support infrastructure. They are intended mainly for small businesses and professional consumers.

Note 3
Android 2.2 Release

Android 2.2 release, presented in May 2010 at Google I/O event, is slated to include improved security, with the addition of numeric pin or alpha-numeric password options to unlock a device. Exchange administrators will be able to enforce password policy across devices and to remotely reset the device to factory defaults to secure data in case the device is lost or stolen. Exchange Calendars will be supported in the Calendar application. Autodiscovery will enable users to set up and sync an Exchange account, using user-name and password (available for Exchange 2007 and higher). Global Address Lists look-up will be available in the e-mail application, enabling users to autocomplete recipient names from the directory.

Vendors Added or Dropped

We review and adjust our inclusion criteria for Magic Quadrants and MarketScopes as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant or MarketScope may change over time. A vendor appearing in a Magic Quadrant or MarketScope one year and not the next does not necessarily indicate that we have changed our opinion of that vendor. This may be a reflection of a change in the market and, therefore, changed evaluation criteria, or a change of focus by a vendor.

Evaluation Criteria Definitions

Ability to Execute

Product/Service: Core goods and services offered by the vendor that compete in/serve the defined market. This includes current product/service capabilities, quality, feature sets, skills, etc., whether offered natively or through OEM agreements/partnerships as defined in the market definition and detailed in the subcriteria.

Overall Viability (Business Unit, Financial, Strategy, Organization): Viability includes an assessment of the overall organization's financial health, the financial and practical success of the business unit, and the likelihood of the individual business unit to continue investing in the product, to continue offering the product and to advance the state of the art within the organization's portfolio of products.

Sales Execution/Pricing: The vendor's capabilities in all pre-sales activities and the structure that supports them. This includes deal management, pricing and negotiation, pre-sales support and the overall effectiveness of the sales channel.

Market Responsiveness and Track Record: Ability to respond, change direction, be flexible and achieve competitive success as opportunities develop, competitors act, customer needs evolve and market dynamics change. This criterion also considers the vendor's history of responsiveness.

Marketing Execution: The clarity, quality, creativity and efficacy of programs designed to deliver the organization's message in order to influence the market, promote the brand and business, increase awareness of the products, and establish a positive identification with the product/brand and organization in the minds of buyers. This "mind share" can be driven by a combination of publicity, promotional, thought leadership, word-of-mouth and sales activities.

Customer Experience: Relationships, products and services/programs that enable clients to be successful with the products evaluated. Specifically, this includes the ways customers receive technical support or account support. This can also include ancillary tools, customer support programs (and the quality thereof), availability of user groups, service-level agreements, etc.

Operations: The ability of the organization to meet its goals and commitments. Factors include the quality of the organizational structure including skills, experiences, programs, systems and other vehicles that enable the organization to operate effectively and efficiently on an ongoing basis.

Completeness of Vision

Market Understanding: Ability of the vendor to understand buyers' wants and needs and to translate those into products and services. Vendors that show the highest degree of vision listen and understand buyers' wants and needs, and can shape or enhance those with their added vision.

Marketing Strategy: A clear, differentiated set of messages consistently communicated throughout the organization and externalized through the website, advertising, customer programs and positioning statements.

Sales Strategy: The strategy for selling product that uses the appropriate network of direct and indirect sales, marketing, service and communication affiliates that extend the scope and depth of market reach, skills, expertise, technologies, services and the customer base.

Offering (Product) Strategy: The vendor's approach to product development and delivery that emphasizes differentiation, functionality, methodology and feature set as they map to current and future requirements.

Business Model: The soundness and logic of the vendor's underlying business proposition.

Vertical/Industry Strategy: The vendor's strategy to direct resources, skills and offerings to meet the specific needs of individual market segments, including verticals.

Innovation: Direct, related, complementary and synergistic layouts of resources, expertise or capital for investment, consolidation, defensive or pre-emptive purposes.

Geographic Strategy: The vendor's strategy to direct resources, skills and offerings to meet the specific needs of geographies outside the "home" or native geography, either directly or through partners, channels and subsidiaries as appropriate for that geography and market.