Competitive Landscape: BI Consulting and System Integration Providers of Business Analytics and Information Management Services

Key Findings

• Business analytics services are aimed at buyers' need for analysis and decision management and include presenting, contextualizing and analyzing information. Service providers are adding analysts, subject experts and data scientists to analyze and advise how to use information.
• Information management services are aimed at buyers' need to store, manage and access information. Service providers are adding data modelers, data architects and data warehousing specialists to manage vast troves of transactional information collected and stored as a result of enterprise application systems and other information now required that allow clients to explore new initiatives like big data.
• Accelerating the understanding and use of analytics and its uptake leads to innovation and is critical to competitiveness. Service providers are starting to place more emphasis on innovation to help clients envision what process automation and digitization mean in context. To make the business analytics solutions intuitive, service providers are building analytic centers to showcase how various technologies, visualization techniques, data sources and devices all come together. This approach accelerates client comprehension of how solutions are composed and might be applied to a particular use case, which allows clients to accelerate innovation uptake.

Recommendations

• Service providers must establish strategic alliances to solidify market position. From a competitive standpoint, the reason is simple: To ensure that business intelligence (BI) solutions keep pace with changes in base products, tools and technologies, it is essential to cultivate competencies and alliances with the array of independent software vendors that provide the basis of BI solutions.
• Service providers leading with business analytics services should focus on solutions for risk and finance or finance and performance (including finance, human capital, marketing and sales) based on respective expertise areas. Net new spending appears to come from business unit buyers as IT is more embedded in these functions and it's important for service providers to become more specialized to address needs of the changing buyers.
• Service providers leading with information management services should focus on solutions for enterprise business applications and enterprise information management based on respective expertise areas. IT buyers require the flexibility of an agile information infrastructure while managing its (information management infrastructure) cost.
• Service providers need to keep track of key industry trends, such as cloud, mobile and social, to establish timely BI solutions responding to demands for big data insight. Because these trends drive discussion and investment interest, they are used to differentiate BI solutions in the short term.

Competitive Situation and Trends

The professional services market has responded to what was once demand for data warehouse (DW) consultants and grown to consulting, development, implementation, integration and management services for analytics and enterprise information management engagements. A diversity of products and technologies aimed at building a better business decision-making dashboard and BI environment has boomed. As a consequence, service providers have increased the scale of their practices to keep up with the needed skills that cross technology diversity, functional capability, as well as domain and process knowledge.

A turning point in the market was the consolidation of platforms starting in 2007: Business Objects and SAP, Cognos and IBM, Hyperion and Oracle. This market shift committed the software "megavendors" to developing and integrating BI solutions into their respective strategies. As a consequence, this provided a path for more market entrants to develop complementary products and solutions to analyze and manage data. Atop the investment in these platforms were challenges of exponential data growth due to increased business automation and connection to consumer networks. The turning point has been an economic environment of limited growth forcing organizations to optimize their methods to further reduce costs or increase profitability at minimum incremental expenditure.

During the last 10 years, demand has grown significantly. Large consulting and system integration (C&SI) providers have added skills through acquisitions. For example, HP acquired Knightsbridge Solutions for data warehousing and BI reporting expertise. At the same time, demand has been reshaped with the explosion of global delivery, and companies, such as Cognizant, Infosys, TCS and Wipro, establishing visible market positions with BI solutions. Simultaneously, new applications — in particular, Hyperion for performance management (PM) — have opened opportunity for new entrants like Affecto and SDG Group. As always in service markets, mature products mean service consolidation for scale, while new products result in fragmented vendor market for speed.

BI Solutions Evolving Into Two Service Markets

Gartner has followed the expansion of the BI technology segment and the inherent changes required of organizational strategies as more processes are automated and digitized. Gartner describes two frameworks that capture this diversity:

• "Gartner's Business Analytics Framework" (which is detailed in Figure 1): "This framework defines the people, processes and platforms that need to be integrated and aligned to take a more strategic approach to business intelligence (BI), analytics and performance management (PM) initiatives."

Source: Gartner (September 2011)

• "The Information Capabilities Framework: An Aligned Vision for Information Infrastructure" (which is detailed in Figure 2): "The information capabilities framework (ICF) is a conceptual framework which organizations can use to evolve their information infrastructure for greater agility, control and value. Here we offer detailed insight into the common technical capabilities necessary to best create value from information assets."

Source: Gartner (September 2011)

Service providers are reacting to BI's growth and evolution by adding more capability that closely aligns to these two frameworks. We see two service markets growing:

• The business analytics service market, which is aimed at buyers' need for analysis and decision management and includes presenting, contextualizing and analyzing information. Service providers are adding analysts, subject experts and data scientists to analyze and advise on how to use information.
• The information management service market, which is aimed at buyers' need to store, manage and access information. Service providers are adding data modelers, data architects and data warehousing specialists to manage vast troves of transactional information collected and stored as a result of enterprise application systems.

What was once a single BI service market has become a larger technology segment, wherein different skill sets are required, and service providers group those skills into two major, but overlapping, areas. We use the terms business analytics and information management to distinguish the different skill requirements; however, as the Gartner business analytics and information capabilities frameworks both describe, the people, processes and platforms are inter-related for an organization to establish a holistic strategy. This increasing scale requirement is forcing service providers to choose one direction or the other if they cannot establish scale for both markets. As the number of products in the business analytics service market increases and as newer technology is introduced in the information management service market, the gap will widen because the types of skills and the overlap will diminish.

BI Product Direction Provides Footing for Service Provider Solutions

Market consolidation by the software megavendors provides one element for service provider investment and positioning. Participation in the Oracle and SAP ecosystems is an important connection to mature products for information access and management. Nonetheless, IBM and Microsoft should also be included as software megavendors that provide the basis for many BI solutions. In addition, an abundance of vendors exist for the different components implied in the Gartner business analytics framework. These vendors are catalogued in the various Gartner Magic Quadrants referenced in the Recommended Reading section below.

Service provider competencies and alliances with this array of vendors provide the basis for solutions. A service provider ensures that its BI solution practice keeps pace with its priority vendors to service demand that an alliance may deliver.

Service providers that prioritize BI solutions are pushing the capabilities of existing products as a base for solutions that fit client use cases for particular issues. Examples are information management solutions that integrate various transactional data streams into one process, and business analytics solutions that provide multivariate analysis of data in proper context and presented in a comprehensible manner.

The challenge service providers must address is one of increasing depth. In particular, for industries in which a service provider has expertise, its portfolio of solutions could become more granular and vast. Similarly, with such diversity of available products, the consultant resource commitment could stretch conventional staffing models. As a consequence, service providers are leveraging key trends in the market to differentiate solutions and buyer needs to expand portfolio solutions.

Key Industry Trends Allow Positioning for Differentiation

Gartner surveys, for example, the annual Gartner CIO survey, show myriad technology trends. These trends directly impact the BI solutions that service providers offer. Because these trends drive discussion and investment interest, they are used to differentiate solutions. The top trends influencing BI solution services include:

• Analytics — Two major areas of analytics within the business analytics service area have been observed. One focuses on making more informed decisions. This includes PM solutions that are increasing in complexity and used more in decision processes, which allows greater context in decision making. Although service providers mention predictive solutions, the ability of service buyers to absorb such solutions is still limited as many organizations still need to become more mature in their BI solution strategy. Another area focuses on optimizing processes for greater profitability or better cost management. Service providers are finding industry pain points, such as clinical trials or warranty management, to offer a best-in-class solution to clients. In all cases, analytics require more detailed knowledge of roles or processes and force service providers to increase depth of knowledge or consultants.
• Big data — With the broad appetite for Apache Hadoop and its MapReduce approach, organizations are experimenting with how to adopt this technology to supplement traditional data warehousing. Service providers are creating information management solutions that encompass both new and traditional technologies. Some industries with large and diverse datasets (following the big data criteria of volume, variety, velocity and complexity of data), such as financial services, see immediate applicability. Other industries like utilities, which continue to automate and digitize processes that will require these new methods, are ripe for new solutions. Service providers need to advise clients about when big data makes sense and when better governance approaches and data management tools are a better approach for client data management issues.
• Cloud — Service providers are expanding offerings for information management solutions, such as data warehousing outsourcing, as buyers seek to simplify staffing requirements for large legacy systems, which helps drive growth in the market. The term cloud encompasses a variety of computing and access styles, from traditional hosting to any "as a service" offering. Service providers are complementing or competing with software as a service (SaaS) offerings in their business analytics solutions, offering proprietary points of view of how analysis and optimization of processes should occur.
• Mobility — Portability of information is an expectation because of the consumerization of technology. This impacts business analytics solutions in a big way as organizations extend management dashboards to mobile devices. This also helps extend BI solutions into a broad user base and drive market growth.
• Social — External data sources are a key ingredient to achieve more predictable systems. The weather is an example of an external data source that has long been used to help determine insurance risk or commodity prices. Social information is creating excitement about social sentiment because it is a new external data source that is at its early stages of becoming an influence factor for predictive models. Service providers' business analytics solutions help distill social information into the proper context. Information management solutions are being developed to integrate this dataset into the standard information feeds that organizations manage.

BI Solution Emphasis Moving From Delivery to Innovation

Service providers have invested a great deal in delivery excellence. This includes staffs of off-site consultants, methodologies and templates for their own delivery rigor, resulting in repeatability of delivery. Often, competency and offshore delivery centers are the means to organize. This approach, in particular, has worked well with information management solutions, which can be technology-heavy and include requirements compatible with an engineering mind-set.

Service providers are starting to place more emphasis on innovation to help clients envision what process automation and digitization mean in context. As clients become more comfortable with data in decision management, they are asking: What's possible? What if? What's needed? What does it look like? To make business analytics solutions intuitive, service providers are building analytic centers to showcase how various technologies, algorithms, visualization techniques, data sources and devices all come together. This approach accelerates client comprehension of how solutions are composed and might apply to a particular use case, allowing clients to accelerate innovation uptake without having to figure it out on their own.

Both approaches are necessary for service providers to help clients envision how to leverage information and build systems to manage the increasing scale and complexity.

Market Players

BI solution services have been consolidated by global consulting providers as large organizations have externalized their spending on services for decision, analytic and information capabilities. As the skills needed for solution services has increased, critical mass of skills to cover this breadth is important. Gartner expects strong growth for BI solution services and pegs the market size at about $29 billion in 2011 (see "Forecast: Application Solution Services, Worldwide 2010-2015"). Table 1 lists Gartner market share estimates based on this forecast, as well as Gartner revenue estimates from "MarketScope for Business Intelligence and Information Management Services in North America." In total, the top 10 service providers represent about one-third of the market. However, Gartner recognizes only Accenture, Deloitte and IBM Global Business Services as Strong Positive as described in the above MarketScope evaluation and "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Source: Gartner (June 2012)

Because process automation and digitization are major drivers for exponential information growth, BI solutions encompass many areas in which service providers operate. Service providers offering BI solutions evaluated in the two MarketScopes above can be categorized loosely by their current expertise on vendors positioned in one area more than others, such as:

• Providers leading with business analytics services
  • Risk and finance: Often, managing enterprise risk is linked with financial performance. Technology tools and applications to measure and manage risk tighten this bond. Advisory firms, in particular, are quickly closing the skills gap to help clients. KPMG has differentiated itself the most from other accountancy-focused firms participating in the MarketScopes. This approach is premised on advice to the finance office for finance operations.
  • Finance and PM: Emergence of corporate performance management (CPM) applications is revolutionizing how performance is measured and managed. This includes areas where management of operations and resources have been automated. As CPM broadens, marketing and sales functions seek more advice from service providers as well. The advisory firms offer these services, as well as traditional service providers, these include Acando, Accenture, Affecto, BearingPoint, Capgemini, Deloitte, Ernst & Young, IBM GBS, Keyrus, Platon, PwC, SDG Group and other niche consultants for important PM products. This approach is premised on advice for the financial performance of an enterprise across functional areas.
  • Service buyers are often not traditional IT buyers. As IT becomes integral to business management and operations, all business leaders seek IT-based tools. With new data sources available to business leaders, the urgency to integrate the new information — both internal and external to the enterprise — provides a temporary competitive advantage.
• Providers leading with information management services
  • Enterprise business applications: One of the first areas of business process automation, enterprise applications, spurred the growth of services for presentation and analysis of information. Many service providers are expanding their core expertise. They include Atos, Business & Decision, Detica, CGI, CSC, Claraview, HCL, Hitachi Consulting, Infosys, Logica, NTT Data, Oracle Consulting and SAP Consulting. This approach is premised on the transactional information that an enterprise accumulates.
  • Enterprise information management: This segment began as data warehousing and has expanded into areas of managing multiple data feeds to become data management focused. Service providers with this primary position include EMC, which was not evaluated, Cognizant, Mahindra Satyam, HP, TCS and Wipro. This approach is premised on an enterprise's data foundation.
  • Service buyers are often traditional IT buyers. As IT has become pervasive, the transactional and record managing data systems have become massive. With IT evolving, managing these systems is a priority for IT leaders to optimize operations, reduce operational costs and support business needs.

The Future of Competition

For any single service provider to cover the breadth of business analytics and information management services — across industries, processes and technologies — will require a great deal of scale. Any provider that attempts to cover this breadth without the scale will do so at the expense of specialization. Therefore, as service providers specialize, expect more separation between those providers offering a full set of business analytics and information management services, or expect service providers to specialize in vertical markets with a stack of complementary business analytics and information management services.

• SaaS — This will reduce the size of an engagement for C&SI companies. Gartner expects about 20% of the application market will be SaaS by 2015. Since analytic applications are often new, the opportunity to offer them as a service is appealing and the proportion of analytics as a service may exceed 20% by 2015. Service providers are already offering their own such solutions; however, large clients are also looking at this opportunity and building internal platforms for that purpose. Expect organizations to re-evaluate their application portfolio as the diversity will be high and rationalization will be necessary.
• Standardization — Maturing technologies for managing information will provide the opportunity to build better platforms. Until that happens, building an information infrastructure to handle the volume, variety, velocity and complexity that an organization requires will provide the opportunity to use standard products for custom use. This area will also require further rationalization and standardization as the long-term cost of ownership issues emerge.
• Outcomes — For analytics solutions, in particular, outcomes become a focus of projects. Service providers are exploring various pricing options. Service providers' aim is to share in the growth or optimization benefits provided by a commission. However, service providers are generally risk-averse, so it will take a forward-looking vendor to build gain sharing or risk-based pricing based on outcomes.
• Use case — Because many products exist in the BI technology segment, service providers are increasingly demonstrating use cases of how solutions can be used, without specifying technology. This is particularly appealing to buyers needing to solve business issues. Expect use cases to be important in future service provider solution catalogs.
• Networks — Proliferation of mobile devices, digitization of consumer processes through applications, connectedness of various machines and appliances will all create network connections that will require creative use of data input to generate more predictive insights.
• IT and operational technologies (OT) convergence — As processes become more digitized, OT will require more IT to connect back to enterprise decision management, driving further opportunity for business analytics services.
• The end of unstructured — With the automation of many processes, information will, by default, become structured and will continue to fuel the enterprise quest for renewal of information governance and enterprise architecture to leverage new, more extended and interconnected processes.
• Pervasive intelligence — Once processes are automated and digitized, intelligence can be embedded for management by exception and predictive recommendations of best next action. This is not an artificial intelligence world; rather, it is more engineered processes (which allow for experimental design and use of scientific method on use cases to test outcomes) that guide decision management.

The ultimate promise of networked and intelligent systems is many versions away; however, the path has begun for all forms of process automation and digitization — this is not just the realm of enterprise systems. This change creates an impact that has restarted information use and evaluation at a cultural level and increased momentum at the enterprise level to accelerate the understanding of how information outside the enterprise can be used. In the context of a slow-growth economy, such incremental innovation and optimization allows for low-risk advancement.

Competitive Profiles

The 10 largest service providers of BI solutions are profiled. These service providers have global BI practices and rank in the top 10 of Gartner market share analyses. All 10 are also evaluated in the Gartner MarketScopes for BI and information mangaement for North America and Western Europe.

Accenture

Accenture is tied for the No. 3 market share position in our studies, with about $1 billion revenue in 2011. For a comprehensive review of Accenture, see "Vendor Rating: Accenture." Accenture had about 8,000 BI solution professionals throughout the Americas, Europe and Asia/Pacific in 2011. Accenture has capabilities for Endeca, IBM, Informatica, Microsoft, MicroStrategy, Oracle, SAP, SAS Institute and Teradata. Accenture was rated Positive in "MarketScope for Business Intelligence and Information Management Services in North America" and Strong Positive in "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

Accenture goes to market with its major industry segments of communications and high tech, financial services, health and public service, products, and resources. The company is embedding analytic capabilities in its consulting and managed services offerings to help clients address critical industry and functional issues and opportunities in areas like customer acquisition and retention, fraud and compliance, new market entry, risk management, and clinical data management. Accenture has set up 14 global analytics innovation centers, which are organized by domain, including customer, supply chain, talent, fraud and risk, telematics, and automotive. Accenture has invested in a robust portfolio of partners across all aspects of the BI and analytics space, including IBM, Oracle, SAS Institute and SAP.

How This Provider Competes

Accenture has developed a variety of solutions that cut across its industry expertise. Examples of solutions include:

• Analytics-based sales transformation
• BI
• Data management and architecture
• Marketing analytics
• Operations analytics
• Risk analytics
• Workforce analytics
• Organization effectiveness analytics
• Banking analytics
• Health analytics
• Churn analytics
• Intelligent processing and compliance (public sector)
• Trade promotion and management optimization for consumer goods

Capgemini

Capgemini has the No. 7 market share position in our studies, with about $750 million revenue in 2011. For a comprehensive review of Capgemini, see "SWOT: Capgemini, Business Consulting Services, Worldwide." Capgemini had about 7,200 BI solution professionals throughout the Americas, Europe and Asia/Pacific in 2011. Capgemini has capabilities for Ab Initio, EMC, IBM, Informatica, Microsoft, MicroStrategy, Oracle, QlikTech, SAP, SAS Institute and Trillium Software. Capgemini was rated Positive in both "MarketScope for Business Intelligence and Information Management Services in North America" and "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

Capgemini goes to market through its business information management (BIM) practice with its major industry segments of aviation, automotive, consumer products, financial services, life sciences, media and entertainment, public sector, retail, telecom, and utilities. Capgemini has invested in analytics solutions for each of these industries in areas of customer management, enterprise performance, fraud analysis and risk management, operational efficiency, marketing analytics, social insight, and predictive asset maintenance.

How This Provider Competes

Capgemini has established its BIM unit to lead all BI solutions. The major solution segments include:

• Business engagement, which includes information strategy development and enterprise PM
• BIM technology, which includes business analytics, data warehousing, data management, master data management (MDM), enterprise content management (ECM) and data quality

Cognizant

Cognizant is tied for the No. 3 market share position in our studies, with about $1 billion revenue in 2011. For a comprehensive review of Cognizant, see "SWOT: Cognizant, Consulting and System Integration Services, Worldwide." Cognizant had about 10,000 BI solution professionals in North America, Europe, the Middle East and Asia/Pacific in 2011. Cognizant has strategic alliances with leading technology vendors, including Actuate, Endeca, Teradata, IBM, Informatica, MicroStrategy, Microsoft, Oracle, QlikView, SAP, SAS Institute, Syncsort and Talend. Cognizant was rated Positive in both "MarketScope for Business Intelligence and Information Services in North America" and "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

Cognizant goes to market through its industry areas of banking and financial services; communications; consumer goods; energy and utilities; healthcare; information, media and entertainment; insurance; life sciences; manufacturing; retail; technology; transportation and logistics; travel; and hospitality. The company has developed solutions across risk and compliance, sales and marketing, and mortgage and finance, as well as other industry solutions with a complement of scientists for data analytics.

How This Provider Competes

Cognizant has an enterprise information management and analytics practice area. Its solution areas in this practice include the following:

• Strategic, advisory and management consulting
• Business strategy and enterprise metrics
• Business process applications
• Analytic applications
• BI capabilities
• Information management services, including data management, data integration, data-quality solutions and data governance
• Information infrastructure

Deloitte

Deloitte has the No. 2 market share position in our studies, with about $1.2 billion revenue in 2011. For a review of Deloitte, see "SWOT: Deloitte, Business Consulting Services, Worldwide." Deloitte had about 5,300 resources globally in 2011. Deloitte's practice includes IBM, Informatica, MicroStrategy, Oracle, QlikTech, SAP, SAS Institute and Teradata alliances. Deloitte was rated Strong Positive in both "MarketScope for Business Intelligence and Information Management Services in North America" and "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

Deloitte has strong industry focus and goes to market through its target industries of consumer products, energy, financial services, insurance, life sciences and healthcare, manufacturing, and the public sector. It has 14 lab/innovation centers globally to showcase its breadth of BI solutions and uses Deloitte Analytics Institute as its global research center. With the acquisition of Oco, an analytics SaaS vendor, Deloitte is moving to offer its packaged analytics through a range of delivery options.

How This Provider Competes

Deloitte goes to market by business-issue-led services. It focuses on function and industry pain points for its analytics solutions. Its business analytics services include:

• Advisory analytics
• Transformation analytics
• Managed analytics
• Subscription analytics
• PM technology
• Deloitte information management services, which include:
  • BI and data warehousing
  • ECM
  • Enterprise data management

IBM Global Business Services

IBM GBS has the No. 1 market share position in our studies, with about $2.2 billion revenue in 2011. For a review of IBM GBS, see "Vendor Rating: IBM." It had about 8,900 professionals throughout the Americas, Europe and Asia/Pacific in 2011. IBM GBS has a broad base of alliances and competencies across products in the BI marketplace. Increasingly, its business analytics and optimization (BAO) practice goes to market with solutions optimized for IBM software products, such as its Smarter Analytics Signature Solutions. IBM GBS was rated Strong Positive in both "MarketScope for Business Intelligence and Information Management Services in North America" and "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

IBM GBS covers a broad base of industries in its BAO solutions. It continues to flesh out both its consulting capabilities and intellectual property, such as BAO Jumpstart Services, using a business value accelerator approach. It has established eight analytics solution centers to showcase its capabilities and packaged solutions to clients. It has established a Center of Competence team to bring the highest capability to clients globally. At the same time, it has initiated a global training initiative for higher BI competence across its professionals. IBM Research is also working more closely with IBM GBS to bring more scientific methods to its consulting offerings and BAO solutions.

How This Provider Competes

IBM GBS has established its BAO practice, which has a vast array of services categorized as:

• BAO strategy
• Advanced analytics and optimization, such as customer, sales and marketing analytics; finance, risk and fraud analytics; and operational analytics.
• Enterprise information management and Information Management Foundation
• BI and PM
• ECM

Infosys

Infosys has the No. 10 market share position in our studies, with about $500 million revenue in 2011. For a review of Infosys, see "Infosys' 3.0 Vision for the Future Sets Direction for Next Stage of Growth." Infosys had about 7,000 professionals throughout the Americas, Europe and Asia/Pacific in 2011. Infosys has alliances with IBM, Informatica, MicroStrategy, Microsoft, Oracle, SAP, SAS Institute and Teradata. Infosys was rated Positive in "MarketScope for Business Intelligence and Information Management Services in North America" and Promising in "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

Infosys goes to market in financial services and insurance; manufacturing; energy, utilities, communications and services; and retail, consumer packaged goods, logistics and life sciences, with focused offerings for subsegments within these industries. Infosys has established a consulting base to complement its technology capabilities. Infosys combines the Management Consulting Services group with the delivery resources of the Infosys global delivery model for a breadth of decision support capability for clients.

How This Provider Competes

Infosys solutions and capabilities are in multiple areas of expertise. Its solutions cross these areas, and include:

• Business delivery platform
• Business insights and analytics
• BI and data warehousing
• ECM
• Enterprise information portal
• Enterprise search
• Identity management
• Knowledge services (analytics)

KPMG

KPMG has the No. 8 market share position in our studies, with about $670 million revenue in 2011. KPMG had 2,200 professionals throughout Western Europe, North America and Asia/Pacific in 2011. KPMG was rated Promising in both "MarketScope for Business Intelligence and Information Management Services in North America" and "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

KPMG focuses across all industries, with a differentiation in risk and financial performance. It has solutions for PM areas, such as supply chain and marketing analytics, risk analysis, and forensics analytics. In particular, KPMG promotes new business models to exploit information as examples of its vision.

How This Provider Competes

KPMG has a broad base of offerings that cover risk and due diligence services. Its technology-related services include:

• BI and knowledge management
• Business performance services (financial management, business effectiveness and operational strategy)
• Data analytics
• Information management and e-discovery

PricewaterhouseCoopers

PwC has the No. 9 market share position in our studies, with about $650 million revenue in 2011. PwC had 4,500 professionals throughout the Americas, Europe and Asia/Pacific in 2011. PwC has alliances with Microsoft, Oracle and SAP, and its BI and PM solutions complement its clients' enterprise application platforms. PwC was rated Promising in both "MarketScope for Business Intelligence and Information Management Services in North America" and "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

PwC's BI and PM practice goes to market together with the firm's industry sectors. PwC has a strong practice in companion areas, such as governance, risk and compliance, which complement its BI solutions.

How This Provider Competes

PwC has established a long list of solution offerings that include:

• Enterprise information management road map and implementation
• BI and reporting strategy and implementation
• Information management/enterprise data management framework and data warehousing implementation
• DW strategy and implementation
• Enterprise data modeling
• Metadata intelligence strategy and implementation
• Enterprise data governance
• Strategic decision modeling

TCS

TCS is tied for the No. 3 market share position in our studies, with about $1 billion revenue in 2011. TCS had about 15,000 professionals throughout the Americas, Europe and Asia/Pacific in 2011. TCS works with multiple partners, including EMC, IBM, Informatica, Jaspersoft, Microsoft, MicroStrategy, Oracle, Pegasystems, Progress Software, QlikView, SAP, SAS Institute, Teradata andTibco. TCS was rated Promising in both "MarketScope for Business Intelligence and Information Management Services in North America" and "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

TCS goes to market by client, and it aggregates clients into industry segments of financial services; insurance; life sciences and healthcare; manufacturing; retail and distribution; telecommunications, media and entertainment; and travel and hospitality. The company has developed a breadth of solutions across information management and business analytics products. TCS has also built solution platforms for vertical solutions, enterprise transformations, mergers and divestitures. It provides services, such as hosting, managed services and analytics business process outsourcing.

How This Provider Competes

TCS offers services through its BI and PM practice. Its service offerings include:

• Advisory offerings for blueprint, planning, assessments, business case modeling and data governance
• Implementation offerings for data management, architecting, quality, metadata, MDM, consolidation, CPM, multisite rollouts, sustenance offerings for competency centers, factory services, assurance services, help desk and training services

Wipro

Wipro has the No. 6 market share position in our studies, with about $770 million revenue in 2011. Wipro had about 9,000 professionals throughout the Americas, Europe and Asia/Pacific in 2011. Wipro has primary partnerships with IBM, Oracle, SAP, Microsoft, Teradata, Informatica, SAS Institute, MicroStrategy, Trillium, Kalido, QlikTech and Revionics. Wipro was rated Promising in both "MarketScope for Business Intelligence and Information Management Services in North America" and "MarketScope for Business Intelligence and Information Management Services in Western Europe."

Market Strategy

Wipro goes to market through its industry areas of financial services, retail, manufacturing, energy and utilities, healthcare and high tech, and telecom. The company has been investing to build analytics solutions in some functional solutions, resulting in expertise in horizontal domain solutions and vertical-oriented solutions.

How This Provider Competes

Wipro has established an analytics and information management practice. The services offered include:

• Business analytics
• BI and PM
• Information management

References and Methodology

The research for this report was conducted using existing Gartner research — in particular, the MarketScope evaluations for BI and information management services in North America and Western Europe, which included vendor briefings, a vendor survey, customer surveys and analysis of publicly available information that included, but was not limited to, published company announcements, announced deals and financial reports. In addition, regular review of service provider strategies and positioning throughout the year contributed to this point of view. Factual information was reviewed by the profiled service providers.

Definitions

BI implementation services are consulting and development services that external service providers (ESPs) deliver, in conjunction with a client's IT department and related business users, as solutions for business analytics or information management services to improve business operations. It includes all the activities required to ensure system implementation, system adoption and benefits realization. To this end, capabilities required of ESPs include, but are not limited to:

• Business consulting, including business process re-engineering or redesign, business process transformation, business performance and improvements
• Organizational change management, including redesigning roles and responsibilities, communications and training
• IT consulting, including alignment of business architecture with technology architecture, solutions planning and piloting
• Implementation services, including configuration, development of interfaces, customization, deployment, instance consolidation, data migration, data loading and integration
• Testing, including integration testing and user acceptance testing
• Operations assistance, including scope and governance for the application portfolio, alignment of applications by process area, methods for continuous improvement of the processes, and approach to management and update of the portfolio