The media industry must find ways to cut costs while offering consumers more choice (and participation) in their media experiences while enabling profitable new revenue streams. For media companies that can adapt quickly, ubiquitous bandwidth and low-cost tools offer tremendous promise. But exploiting those opportunities is no small feat. Gartner research offers valuable insight on the evolving role of information, operational and consumer technologies, including mobile and wireless devices.
Organizations have the opportunity to improve customer satisfaction, value and loyalty through social media, but IT application leaders supporting customer-facing initiatives must ensure they are part of an enterprise-scale strategy or risk harming the customer experience.Get the Report
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. This webinar focuses on the social analytics vendors, techniques, metrics and cases that can help you most.View Now
The wave of the future — or just hype? Gartner Hype Cycles show the difference. Use our Hype Cycles to get educated about the promise of an emerging technology within the context of your industry.
Magic Quadrants and MarketScopes offer visual snapshots of a market's direction, maturity and participants. Which Vendors are leaders, visionaries, challengers or niche players?
Gartner Vendor Ratings assess all the different aspects of a technology provider, such as its strategy, organization, products, technology, marketing, financials and support. Use Vendor Ratings to assess the technology providers in your industry.