The media industry must find ways to cut costs while offering consumers more choice (and participation) in their media experiences while enabling profitable new revenue streams. For media companies that can adapt quickly, ubiquitous bandwidth and low-cost tools offer tremendous promise. But exploiting those opportunities is no small feat. Gartner research offers valuable insight on the evolving role of information, operational and consumer technologies, including mobile and wireless devices.
Gartner's 2014 media research will focus on the best models for creating, distributing and monetizing media in the digital world.Get the Report
In an era where the customer is king and expectation is of immediate fulfillment, social media analytics are critical in gaining the market, demographic and individual insights needed to craft superior customer experiences. In this session, we review the role of your people, your processes and your technologies in using social media analytics to differentiate your customers’ experience.View Now
The wave of the future — or just hype? Gartner Hype Cycles show the difference. Use our Hype Cycles to get educated about the promise of an emerging technology within the context of your industry.
Magic Quadrants and MarketScopes offer visual snapshots of a market's direction, maturity and participants. Which Vendors are leaders, visionaries, challengers or niche players?
Gartner Vendor Ratings assess all the different aspects of a technology provider, such as its strategy, organization, products, technology, marketing, financials and support. Use Vendor Ratings to assess the technology providers in your industry.