Insight For Your Industry

Media

To stay on top, media experts must marry content and digital tools

In the digital age, every company is a media company. Social media, content marketing and a proliferation of media channels make it more difficult than ever to effectively compete. To make their company's voice heard, media CIOs must adopt proven strategies for social media, mobile platforms, analytics, user interfaces and customer experiences. Get the tools you need to do it all the right way.

Insight for your industry

How Gartner Can Help

Gartner research provides media CIOs and leaders with actionable insights on new technologies and practices they need to successfully change the way their organizations operate, such as:

  • Social media strategy
  • Social business goals
  • Social application providers
  • Monetizing media
  • Media Channels
  • Social analytics

DID YOU KNOW?

By 2018, retailers engaged in IoT partnerships with major manufacturers will take significant market share from competitors due to direct connections with consumer lives.

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