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Are tablets ready to become target platforms for enterprise applications? Should sales retool its processes to facilitate their use? Should clients evaluate vendor offerings when considering what IT solutions meet their needs? In the second part of Gartner's special research collection on tablets, we look at the impact iPads and other tablets are having on various processes in the organization, such as sales and marketing.
Gartner Analysts Gene Alvarez and Michael Maoz explain how the iPad and other media tablets are changing both consumer and B2B interactions.
4 November 2011
Mobile business intelligence technology is receiving much attention from both buyers and IT providers, but market adoption is still in its early stages. It is a small market in terms of revenue, but opportunities exist for technology and content vendors that plan to move into it.
13 June 2011
As media tablets become more common in business, firms need to understand the difference between an enterprise application and a consumer one, and have a decision framework to select them.
6 June 2011
A sleek, well-stocked app store is a prerequisite for success in today's consumer mobile device market. IT leaders looking to replicate the app store experience for enterprise applications must first consider the impact to their application strategy.
25 May 2011
A survey conducted at Gartner's various CIO forums shows that most CIOs are preparing for substantial mobile device diversity and, in some regions, are exploring new management models, such as "bring your own" IT.
19 August 2011
Smartphones and tablets, with their smaller screens, easy-to-use touchscreen interfaces and new capabilities, open the opportunity for mobile business intelligence, with innovative use cases and adoption by new user constituencies.
13 July 2011
Mobile business intelligence technology is gaining a lot of attention from both buyers and IT providers, but market adoption is still in its early stages. It is a small market in terms of revenue, but opportunities exist for technology and content vendors that are planning a move into this market.
21 September 2011
Life science companies are capitalizing on the wave of capabilities created by mobile technologies. Gartner reviews the use of the technology across business and departmental functions, and shows how specific companies are exploiting the technology to their advantage.
31 August 2011
Amazon's release of a media tablet could be buoyed by its positioning as a go-to device for e-textbooks and other educational content.
3 June 2011
Rapid adoption of tablets like the iPad and e-book readers like the Kindle and Nook are challenging current business models as consumers demand real-time access to products and services, immediate instant-on gratification and consumption-based payment options.
3 June 2011
Tablets (the iPad, Xoom and PlayBook) and e-readers (the Kindle and Nook) have introduced customers to yet another interface into the buying experience. This is good for customers and challenging for enterprises.
20 June 2011
CIOs at investment services firms should not treat media tablets as standard, IT-deployed technologies. Instead, they should first understand how the devices are being (and can be) used by employees, and then adapt processes and systems to maximize the technology's potential.
27 May 2011
Tablets present new opportunities for digital marketing that differ from smartphones, PCs and other devices. Marketers should identify the key differentiating capabilities favoring tablets, such as an iPad, to create engaging digital-marketing-type interactions.
13 December 2011
Developments in consumer-oriented technology are shifting control of financial relationships further away from providers and more to customers. The combination of media tablets and personal financial management tools will accelerate this trend.
20 May 2011
Ease of use and availability in customer-facing situations will make Apple's iPad a serious challenger as the primary mobile device for salespeople.
1 June 2011
The dramatic success of Apple's iPad in consumer markets is riveting the attention of companies keen to improve sales adoption of software tools. Gartner evaluates the extent to which six top sales processes will gain from the diffusion of iPads in sales.
23 May 2011
Tablets, particularly the iPad, will support mobile marketers and marketing executives. Extension and development of new marketing applications for the iPad are only a matter of time. Marketing leaders should be aware of the potential use cases and benefits.
20 May 2011
The Apple iPad and other tablets will change the dynamics of customer support and field service. Whether offering new services to customers who own iPads, or to support field technicians via real-time information on parts and plans, tablets promise strong business benefits.
26 May 2011
When business users come to the ERP leader asking for iPad or other tablet support, user-centricity demands a comprehensive and immediate response to their request.
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