Summit Tracks

Organization and Strategy

This track for BI leaders explores how non-technical factors, like having the right organization structure and strategy, are critical in bringing business users together with IT to drive greater adoption of BI. It also highlights best practices for justifying, establishing and managing a BI and analytics program.

Sessions

Tutorial: Introduction to Business Intelligence

05 February, 2013 (08:00 - 08:45)

Organizations need to understand the basics of BI to ensure they're using the right tools and techniques to support decision making. This session explains the fundamentals of BI and business analytics as it increases as a driver of business performance and transformation. • What is BI? • What key capabilities make up a BI platform?

To The Point: Governance for BI and Analytics: A Balanced Approach

05 February, 2013 (14:00 - 14:30)

Governance of BI and analytics is an issue frequently cited by European firms. While having the necessary safeguards to monitor proper usage is a necessity, allowing enough freedom not to stifle the growth of analytics is critical to its succesful usage and value. This session will help you strike a balance between freedom and control. • What are the common approaches to governance? • What issues are most prevalent in Europe? • How do you strike the right balance of governance?

To The Point: How to Communicate a BI Strategy to a Business Audience

05 February, 2013 (15:45 - 16:15)

This presentation describes a simple technique to simply communicate a business intelligence strategy to a business audience. • What is the business objective of the BI program? • Who in the organization will lead the BI program? • How will various technologies and analytical capabilities be leveraged to accomplish this objective?

To The Point: The Struggle Between BI Organizations and Marketing: How Can Both Win?

06 February, 2013 (08:30 - 09:00)

Why do marketing and BI organizations not work more closely together? Can data-driven marketing organizations survive on their own, sourcing solutions from the cloud? Some, maybe, but not the best ones. Attend this session to learn how leading organizations build partnerships to better analyze, predict and act. • What is causing the rift between marketing and the BI organization? • How does the marketing organization survive on their own? • How can you create a win-win for both BI and marketing organizations?

Use Your Information Yield Curve to Align Strategy with Business Value

06 February, 2013 (10:00 - 11:00)

Your organization makes investments that never seem to build on each other, and your business partners remain sceptical about the next, “new”, thing. This session introduces a new way in which to explain the value of information. We will demonstrate how your Information innovation yield curve behaves, and how to create better business outcomes. • What is an information yield curve? • How does your own information yield curve relate to how you manage information? • What changes can you make in your IM investments to improve business outcomes?

To The Point: BICC 2.0: Instilling New Competencies to Advance your Analytic Initiatives

06 February, 2013 (14:30 - 15:00)

As business analytics programs expand to encompass more people, more data, and more use cases, new competencies are needed to support, enable, and extend the reach of analytics. Hear how the Business Intelligence Competency Center (BICC) model is adjusting to accomodate these changes, and what the future of BICCs will look like. • What limitations exist in today's model? • What new competencies need to be fostered? • What will new organizations look like?

Solution Architecture: Platform, Process and People to Analyze, Predict and Act

07 February, 2013 (08:00 - 08:45)

Companies trying to evolve from BI to advanced business analytics will fail to meet objectives if they invest in a platform, without defining the right solution architecture. The session with help you understand what new platform capabilities are available, to understand how people and processes will need to evolve, and to apply the Gartner Business Analytics Framework. • What new platform capabilities are available to analyze, predict and act? • Who are the new stakeholders and what roles will they play? • How will processes need to evolve to support business analytics?

Big Data and Analytics Strategy Essentials

07 February, 2013 (10:30 - 11:30)

Most enterprises now have intentions to embark on a big data-related initiatives, or are doing so already, yet almost no organizations have an articulated approach for doing so. Big data initiatives are unique, not only in technology-related ways. This session will lay out over a dozen IT and business essentials of a big data strategy. • How to ensure you are technically prepared for handling big data. • What should the business be doing to plan for leveraging big data? • What are organizational considerations for a big data strategy?

An Agenda Just For You

Group Rate Discount

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