About

Embracing Complexity to Engage with Customers

Digital technologies offer new opportunities to attract, engage, win, serve and retain customers. But they also add hugely to the complexity of your customer strategies. Find out how this Summit can help you:

  • Manage customer relationships across multiple channels and touch points
  • Deliver better customer experiences across marketing, sales, service and e-commerce
  • Remove the political and cultural barriers that cause customer initiatives to fail
  • Unlock the real business value in your customer data
Learn more about key takeaways and ROI you'll gain by attending a Gartner Summit Event

Key Benefits

Through analyst sessions, problem-solving workshops and peer interaction, you'll gain the insight necessary to:

  • Develop a clear CRM vision and strategy
  • Overcome organizational barriers to CRM success
  • Unlock the real business value in your customer data
  • Elevate customer experiences through customer journey design and monitoring
  • Provide personalized customer interaction across multi-channels

Who Should Attend

Senior business and IT professionals including:

  • Chief Customer Officers
  • Customer Service and Support leaders
  • E-Commerce Managers
  • Marketing Managers
  • Sales Managers
  • Customer Experience Leaders
  • Heads of Customer Strategy
  • Heads of Customer Intelligence
  • Contact Centre Managers
  • CRM Project Managers
  • CIOs, Technology Strategists, IT Managers
  • Business Analysts
  • Enterprise and Solution Architects

Analyst Access

World's Top Industry Experts

Gartner's global research community of 750 analysts engages in nearly 300,000 one-to-one client interactions each year. There are several ways to interact with an analyst at the event, including:

  • Gartner Analyst Sessions: Listen to insightful and actionable advice direct from a subject matter expert, with allotted time for Q&A.
  • Gartner Analyst One-on-One Meetings: Private meetings that explore your personal IT issues and challenges.

Peer Networking

Real World Experience

Hundreds of senior business and IT leaders will convene to interact and share their knowledge and objectives. You can network with your peers at several informal networking sessions, including:

  • End-User Case Studies: Learn about recent implementations firsthand, with an opportunity for Q&A with the IT and business executives leading the initiatives.
  • Workshops: Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment.

Exhibitor Access

Discover. Compare. Evaluate.

Gartner conferences bring together the world's leading solution providers so you can gain a comprehensive understanding of what technologies are available, which are right for you, and how they shape up against the competition. Exhibitor access opportunities include:

  • Solution Provider Sessions: Solution providers and their customers provide a look into how the products work in the real world.
  • Face-to-Face Sponsor Meetings: Private, prearranged 30-minute meetings that will advance your projects and relationships, regardless of where you are in the buying cycle.

Group Rate Discount

Maximize your learning by attending as a group.