About
The Must-Attend Event For CRM Professionals
CRM is entering a new era where the focus is much more on the Relationship and less on its Management. Driven by social media, a more open, honest and balanced approach is emerging, where organizations listen to and work with their customers to provide mutually beneficial and rewarding relationships.
As a result, the customer experience is now of paramount importance but organizations currently struggle to provide a consistent experience across existing and emerging channels and lack insight on the cross-channel interactions their customers' embark on. The adoption of analytics to help understand and improve sales, marketing and service processes across all channels, ranging from a contact center to the mobile web to a social community is a key investment area.
At this Summit, Gartner will provide guidance on how to apply intelligence to customer interactions and become socially aligned and digitally enabled.
Learn more about key takeaways and ROI you'll gain by attending a Gartner Summit Event
Key Benefits
Through analyst sessions, problem-solving workshops and peer interaction, you'll gain the insight necessary to:
- Achieve lasting improvements in data quality — explore best practices and technology
- Develop a CRM strategy that delivers real, measurable business value
- Explore the technological, social & economic trends influencing the next generation of CRM
- Improve your knowledge with best practices gleaned from our analysis of thousands of CRM projects
- Maximize value — develop a framework for building successful CRM projects
- Optimize your business results — learn how to effectively use analytics
Who Should Attend
Senior business and IT professionals including:
- CRM Project/Program Managers
- CMOs/CEOs/CIOs
- Strategic Planners
- Customer Experience/Intelligence Heads
- Customer Service and Support Executives
- Customer Solutions Technology Specialists
- IT Managers
- Business Analysts and Consultants
Analyst Access
World's Top Industry Experts
Gartner's global research community of 750 analysts engages in nearly 300,000 one-to-one client interactions each year. There are several ways to interact with an analyst at the event, including:
- Gartner Analyst Sessions: Listen to insightful and actionable advice direct from a subject matter expert, with allotted time for Q&A.
- Gartner Analyst One-on-One Meetings: Private meetings that explore your personal IT issues and challenges.
- Analyst-User Roundtables: Small group format moderated by a Gartner analyst where you and your peers can share insights, challenges and concerns related to today's hottest topics.
Peer Networking
Real World Experience
Hundreds of senior business and IT leaders will convene to interact and share their knowledge and objectives. You can network with your peers at several informal networking sessions, including:
- End-User Case Studies: Learn about recent implementations firsthand, with an opportunity for Q&A with the IT and business executives leading the initiatives.
- Workshops: Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment.
- Hospitality Suites: Hosted by Premier and Platinum sponsors, these evening theme receptions are ideal for informal networking.
Exhibitor Access
Discover. Compare. Evaluate.
Gartner conferences bring together the world's leading solution providers so you can gain a comprehensive understanding of what technologies are available, which are right for you, and how they shape up against the competition. Exhibitor access opportunities include:
- Solution Provider Sessions: Solution providers and their customers provide a look into how the products work in the real world.
- Face-to-Face Sponsor Meetings: Private, prearranged 30-minute meetings that will advance your projects and relationships, regardless of where you are in the buying cycle.
