About

Embracing Complexity to Engage with Customers

Deliver digital-age customer experiences that set you apart from the competition and build customer loyalty and advocacy. Find out how at this Summit.

  • Overcome obstacles such as gaining executive support, lack of a clear vision and strategy, and cultural/interdepartmental resistance to change
  • Develop a digital business strategy that embraces social and mobile interactions to communicate more effectively with your customer
  • Design, deliver and systematically improve the customer experience to provide unrivalled competitive advantage
  • Build the elusive “single view” of the customer and develop a next generation analytics strategy to understand your customers better
Learn more about key takeaways and ROI you'll gain by attending a Gartner Summit Event

Key Benefits

Through analyst sessions, problem-solving workshops and peer interaction, you'll gain the insight necessary to:

  • Develop a foundation for building successful CRM projects
  • Learn what it takes to build a customer-centric strategy
  • Understand how to leverage change management
  • Learn how realize your organization's social and mobile CRM potential
  • Examine how to apply analytics to customer relationships
  • Gain a more complete understanding of the trends, technologies and solution providers

Who Should Attend

Senior business and IT professionals including:

  • Chief Customer Officers
  • CIOs, Technology strategists, IT managers
  • Heads of Customer Experience/ Strategy / Intelligence
  • VPs of Sales, Sales Managers
  • Chief Marketing Officers, VPs of Marketing, Marketing Managers
  • VPs of Customer Service, Customer Service Managers
  • Contact Center Managers
  • CRM Project Managers

Analyst Access

World's Top Industry Experts

Gartner's global research community of 750 analysts engages in nearly 300,000 one-to-one client interactions each year. There are several ways to interact with an analyst at the event, including:

  • Gartner Analyst Sessions: Listen to insightful and actionable advice direct from a subject matter expert, with allotted time for Q&A.
  • Gartner Analyst One-on-One Meetings: Private meetings that explore your personal IT issues and challenges.

Peer Networking

Real World Experience

Hundreds of senior business and IT leaders will convene to interact and share their knowledge and objectives. You can network with your peers at several informal networking sessions, including:

  • End-User Case Studies: Learn about recent implementations firsthand, with an opportunity for Q&A with the IT and business executives leading the initiatives.
  • Workshops: Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment.

Exhibitor Access

Discover. Compare. Evaluate.

Gartner conferences bring together the world's leading solution providers so you can gain a comprehensive understanding of what technologies are available, which are right for you, and how they shape up against the competition. Exhibitor access opportunities include:

  • Solution Provider Sessions: Solution providers and their customers provide a look into how the products work in the real world.
  • Face-to-Face Sponsor Meetings: Private, prearranged 30-minute meetings that will advance your projects and relationships, regardless of where you are in the buying cycle.

Group Rate Discount

Maximize your learning by attending as a group.