About
MDM: Launchpad for Assured Business Outcomes and Transformation
In uncertain times, organizations demand their investments get results — whether they wish to target revenue growth opportunities, shorten time to market, improve timeliness and accuracy of decision-making, or address regulatory compliance directives. Regardless of the goals, data describing core business entities (such as customers, products, suppliers, locations and more) permeates everything they do.
The outcome of your business initiatives depends directly on the degree to which this master data is well-understood, consistent, accurate, and trusted. In essence, master data management (MDM) has become a critical enabling business discipline required for success in the 21st century.
Learn more about key takeaways and ROI you'll gain by attending a Gartner Summit Event
Key Benefits
Through analyst sessions, problem-solving workshops and peer interaction, you'll gain the insight necessary to:
- Create a successful MDM program
- Choose the right MDM technologies
- Convince the business to take a leadership role
- Deliver measurable ROI
- Reduce costs and increasing efficiency
- Improve customer acquisition and retention
- Meet compliance regulations
- Leverage master data to manage risk
Who Should Attend
Senior business and IT professionals including:
- IT Managers and Executives involved in Master Data Management
- MDM, CDI and PIM Project/Program Managers
- Business Application Managers — CRM, SCM, ERP, PLM and Procurement
- Information Managers and Architects
- Data Managers and Architects
- ERP, PLM, CRM, Procurement, Operations, and SCM Architects
- Data and Data Model Architects
Analyst Access
World's Top Industry Experts
Gartner's global research community of 750 analysts engages in nearly 300,000 one-to-one client interactions each year. There are several ways to interact with an analyst at the event, including:
- Gartner Analyst Sessions: Listen to insightful and actionable advice direct from a subject matter expert, with allotted time for Q&A.
- Gartner Analyst One-on-One Meetings: Private meetings that explore your personal IT issues and challenges.
- Analyst-User Roundtables: Small group format moderated by a Gartner analyst where you and your peers can share insights, challenges and concerns related to today's hottest topics.
Peer Networking
Real World Experience
Hundreds of senior business and IT leaders will convene to interact and share their knowledge and objectives. You can network with your peers at several informal networking sessions, including:
- End-User Case Studies: Learn about recent implementations firsthand, with an opportunity for Q&A with the IT and business executives leading the initiatives.
- Workshops: Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment.
- Hospitality Suites: Hosted by Premier and Platinum sponsors, these evening theme receptions are ideal for informal networking.
Exhibitor Access
Discover. Compare. Evaluate.
Gartner conferences bring together the world's leading solution providers so you can gain a comprehensive understanding of what technologies are available, which are right for you, and how they shape up against the competition. Exhibitor access opportunities include:
- Solution Provider Sessions: Solution providers and their customers provide a look into how the products work in the real world.
- Face-to-Face Sponsor Meetings: Private, prearranged 30-minute meetings that will advance your projects and relationships, regardless of where you are in the buying cycle.




