Agenda

MDM: Launchpad for Assured Business Outcomes and Transformation

While technology plays an important role in MDM, the most significant challenges you will face have little to do with technology at all. For example, dealing with politics and establishing the proper sponsorship, organizational structure and roles (both across the business and within IT). Implementing an effective governance model to ensure master data truly can be trusted. And managing the change arising from removing data and process silos. These are the things you absolutely must get right to deliver value from MDM.

Comprehensive Tracks and Sessions

Our agenda will feature comprehensive tracks to drill down on the data management topics that most interest you, with track sessions tagged to help you create a customized agenda based on your IT role, experience level and key focus.

The majority of the agenda is made up of Gartner analyst sessions — research-driven presentations that focus on the issues that matter most in IT today. Leveraging the latest research collected from organizations worldwide, analyst sessions provide real-world information that will help you make better decisions and drive more successful initiatives.

Our Agenda will feature comprehensive tracks to drill down on your hottest topics, with track sessions tagged to help you create a customized agenda based on your role, experience level and key focus.

    Hot topics to be covered:
    • Building the Business Case for MDM
    • Linking MDM with Business Intelligence
    • Marking Progress with Information Governance
    • Mobile Applications and Security
    • Evolving Toward Enterprise Information Management

Special Sessions

In addition to our comprehensive tracks, our Agenda also features several special sessions providing opportunities to learn from and interact with Gartner analysts, industry experts and peers, and top solution providers:

  • Keynote Sessions

    Typically presented by non-Gartner industry leaders, these plenary sessions are designed to be entertaining and thought-provoking.

  • Workshops

    Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment. Sessions designed for end users only. Registration required.

  • End-User Case Studies

    Gartner invites a number of end users to personally present leading-edge case studies and answer questions.

  • SOLUTION PROVIDER SESSIONS

    Real success stories
    These sponsor-led sessions feature some of the market's most fascinating solutions. You'll hear real-life examples from those who have deployed solutions successfully, including their strategies, challenges and results.

  • Analyst One-on-Ones

    Sit privately for 30 minutes with a Gartner analyst specializing in the topic you'd like to discuss. Many attendees tell us that a one-on-one session is worth the price of admission, all by itself.

  • Analyst-User Roundtables

    Hear how your colleagues from various industries tackle problems similar to yours. These small group discussions provide an informal setting for you and your peers to share insight, challenges and concerns on today's hottest topics.

  • Town Hall Sessions

    At these lively open Q&A sessions, attendees pose tough questions to a broad panel of Gartner analysts representing selected research areas.

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