Summit Tracks
Mastering the Fundamentals
MDM is a critical and complex discipline, and crisply executing on the fundamentals is key to success. This track will explore each of Gartner's Building Blocks of MDM, providing a foundation for your early-stage efforts. Specifically, we'll offer guidance on crafting a strong vision for MDM in your organization, building a solid business case and mechanics for measuring results, and navigating the challenging organizational and process issues MDM programs encounter. Use the sessions in this track to build your personalized action plan and identify the must-do best practices that will start your MDM efforts in the right direction.
Sessions
How to Get Started With MDM
07 February, 2013 (15:00 - 16:00)
So you think your organization needs to adopt MDM, but you don't know where to start. The business case is not obvious, no one is listening to your calls for help. How do you go about figuring out when and if your organization is ready for MDM? Start here. • Under what conditions does MDM most likely appear? • How can you identify when and where MDM might be applicable for your organization? • How can you evaluate if you are ready to start MDM?
Building a Business-Led Vision and Strategy for MDM
07 February, 2013 (17:15 - 18:15)
The MDM vision sets the scene for what needs to be achieved, and the MDM strategy details how this will be made a reality over time. We’ll look at how other organizations have created successful MDM programs and explore the five vectors of complexity that shape an organization’s MDM strategy. • What should an MDM vision and strategy look like? • How will the five vectors of MDM complexity shape your MDM strategy? • What best practices can you use to create a successful MDM strategy?
To the Point: Establishing a Budget and Securing Funding for MDM
08 February, 2013 (08:00 - 08:30)
MDM must be treated as a program and therefore funded as one. Business realities make this very difficult to achieve - specifically, political, organizational, and cultural barriers stand in the way. Navigating these issues is critical to gain the proper financial support. • Why is it difficult to secure MDM funding? • What are the typical funding approaches for MDM? • How do you adapt your MDM road map to ensure its funding?
How to Build the Business Case and Measure the Benefits for MDM
08 February, 2013 (12:00 - 13:00)
MDM is necessary for maintaining data quality, consistency, and integrity, but business executives require proof. This presentation explains how to measure the financial benefits made possible by MDM and how to build the business case for MDM initiatives. • What is the process for building effective business cases for MDM initiatives? • What metrics can be used to quantify the benefits of MDM initiatives? • How can the business case be used to manage the project throughout its entire life cycle?
Establishing and Sustaining Master Data Governance
08 February, 2013 (14:15 - 15:15)
As MDM shifts from an abstract discipline to a tangible program, governance has to appropriately expand. This broader scope still encompasses data stewardship aspects, but it also has to entail additional decision areas that ensure the value and sustainability of the MDM program. • What should the scope of MDM program governance cover? • What are the different implementation options of master data governance? • What are the barriers to effective master data governance and how can they be overcome?
Mastering Key Roles and Organizational Approaches for Effective MDM
08 February, 2013 (15:45 - 16:45)
Some organizations are setting up new teams, others are re-fashioning existing teams. Either way, new roles, responsibilities and structures are still required. Identifying key resources, aligning them to a strategy, and evolving critical roles over time will enable long-term success with MDM. • Why do people-related issues become the biggest challenges in MDM? • What key roles must be formalized and how do they inter-relate? • Which stakeholder management tactics are most effective?
