Sessions By Type
Keynote Sessions
Typically presented by non-Gartner industry leaders, these plenary sessions are designed to be entertaining and thought-provoking.
Sessions
Gartner Opening Keynote: Top Trends for 2020
14 March, 2012 (08:30 AM - 09:45 AM)
What are the top trends that will impact sales, marketing, customer service, customer management and CRM professionals over the next eight years? In this opening keynote, Gartner analysts Gene Alvarez and Ed Thompson examine the impacts of the economy, management approaches, new technologies and societal developments, highlighting what is already predictable and what might be done to address the trends. Then join Gartner and 1to1 Media as we celebrate our 2012 CRM Excellence Award winners. Don't miss this opportunity to meet these award-winning organizations and learn what makes their CRM programs successful.
Guest Keynote: Invisible or Remarkable?
14 March, 2012 (10:00 AM - 11:00 AM)
Using real-world examples from extremely successful companies, Seth Godin reveals the creative thinking necessary to create a “purple cow” — an offering that stands out and causes customers to take notice. He explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business will become invisible — or remarkable.
Guest Panel Keynote: The New Role of CRM in the age of the Empowered Customer
15 March, 2012 (09:30 AM - 10:30 AM)
Organizations today are challenged more than ever to be on top of their game when embracing digital channels, technologies and devices for competitive advantage. With customer experience frequently dependent on personalized interaction, content relevance and timely response, marketers must team with other business units such as sales and customer service, as well as IT groups. New teams need to be formed to innovate and improve websites, call centers, social media, mobile touch and point-of-sale or service interactions. So how can your brand stand out? By enabling technology solutions that enhance the conversion process, purchase cycle, delivery and use of products and services. This elite panel session will discuss where and how innovation is being driven through better marketing and technology integration
Gartner Keynote: What to do Monday
16 March, 2012 (11:30 AM - 12:15 PM)
When you get back to the office you will have key project and priority decisions to make based on the information at this event. How should you consider and prioritize what to do next?
