Sessions By Type

Analyst-User Roundtables

Hear how your colleagues from various industries tackle problems similar to yours. These small group discussions provide an informal setting for you and your peers to share insight, challenges and concerns on today's hottest topics.

Sessions

Roundtable: The Future of B2B Marketing (For End Users Only. Pre-Registration Required.)

19 May, 2014 (11:00 AM - 12:00 PM)

The buying cycle for B2B products has become more customer-driven, and this is forcing a shift in marketing strategy. In this session, analysts and practitioners will discuss strategies, tactics and technologies needed to ensure future success.

Roundtable: Getting Business Value from Sales Applications (For End-Users Only. Pre-Registration Required)

19 May, 2014 (11:00 AM - 12:00 PM)

Any organization who has invested in salesforce automation struggles with demonstrating business value. The focus of this roundtable is for participants share their successes as how they achieved measurable business benefit from their salesforce automation projects. Participants will discuss both critical success factors and lessons learned about their salesforce automation implementations.

Roundtable: Developing a Strong Partnership Between IT and Marketing (For End Users Only. Pre-Registration Required.)

19 May, 2014 (02:00 PM - 04:00 PM)

With technology permeating almost every aspect of marketing, the relationship between IT and marketing is becoming increasingly critical to success — and it is one of the least developed relationships in a company. In this roundtable, participants will discuss what keeps marketing and IT separate in their organizations, and their experiences on overcoming those barriers to bridge the gap between these two important functions.

Roundtable: What Will Healthcare Exchanges Mean for your Organization? (For End Users Only. Pre-Registration Required.)

19 May, 2014 (02:00 PM - 03:00 PM)

This session will discuss the nature of exchanges as a broad consumer perspective, initiate discussion around how exchanges change the organizational priorities, and develop shared points of view about how exchanges are changing the way business is done in US Healthcare. It will focus on both public and private exchange activities. Particular attention will be paid to payer activities; however, there will be discussion about the consumer and provider points of view related to transparency.

Roundtable: Leveraging Digitalization for Customer-centricity in Insurance (For End Users Only. Pre-Registration Required.)

20 May, 2014 (09:45 AM - 10:45 AM)

Digitalization is one of the top business initiatives among insurers today, but many do not understand how this strategy can be applied to build and promote customer value. This roundtable will explore the new opportunities exposed through digitalization and how leading insurers are already exploiting its capability for competitive advantage.

Roundtable: Building Culture in the Digital Age (For End Users Only. Pre-Registration Required.)

20 May, 2014 (09:45 AM - 10:45 AM)

Leigh McMullen will discuss the different levers for culture change -- top down, bottom up and middle out -- as well as how to best apply them based on your organization’s readiness for that change.

Roundtable: Integrating Customer Support into your Mobile Strategy (For End Users Only. Pre-Registration Required.)

20 May, 2014 (02:15 PM - 03:15 PM)

Marketing has built the apps and the customer expectations, but how will you support the mobile customers consistent with other channels?

Roundtable: Aligning Marketing and Sales Around the Customer (For End Users Only. Pre-Registration Required.)

20 May, 2014 (02:15 PM - 03:15 PM)

As customers take more control of their buying processes, disconnects between marketing and sales create an environment for poor customer experiences. In this roundtable, participants will explore the issues that create tension between sales and marketing, the growing impact of those issues, and paths to improvement.

Roundtable: How The Internet of Things Will Change Customer Engagement (For End Users Only. Pre-Registration Required.)

21 May, 2014 (09:15 AM - 10:15 AM)

Once products are connected to the internet, many new reasons to delight, engage, inform, and transact with customers start to appear. Come discuss with your peers the current and future opportunities in this emerging space.

Roundtable: Creating New Sources of Revenue through Digital Marketing Technology and Techniques (For End Users Only. Pre-Registration Required.)

21 May, 2014 (09:15 AM - 10:15 AM)

To achieve true differentiation in the digital world, brands must increasingly incorporate digital features and data collection mechanisms into physical products. This moderated discussion will take on these two key questions. How can companies create new revenue sources, such as digital subscription services, for existing products? • Which technologies can shape a customer’s buying decision?

An Agenda Just For You

Team Discount

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