Sessions By Type
Analyst-User Roundtables
Hear how your colleagues from various industries tackle problems similar to yours. These small group discussions provide an informal setting for you and your peers to share insight, challenges and concerns on today's hottest topics.
Sessions
Roundtable: Social Media Metrics (Pre-registration required. For End Users Only.)
14 March, 2012 (03:00 PM - 04:00 PM)
No social media initiative is complete unless there are benchmarks, goals and performance metrics to drive activity and investment decisions. In this roundtable, participants will discuss the value, techniques and challenges in analyzing social media.
Roundtable: Best Practices for Driving Sales in the Socially Mobile World of Ecommerce (Pre-registration required. For End Users Only.)
14 March, 2012 (03:00 PM - 04:00 PM)
Organizations are seeking to grow their sales via the web and e-commerce plays a key role in meeting this objective. However, e-commerce is no longer a silo limited to a laptops browser. Organizations interested in discussing how social and mobile trends are changing their customers’ expectations for their organization should attend this session.
Roundtable: Consumer Facing use of Mobility (Pre-registration required. For End Users Only.)
15 March, 2012 (08:00 AM - 09:00 AM)
Join this interactive discussion and share experiences about mobile applications, how effective they are, what techniques can be used to get consumers engaged and more.
Roundtable: Insights on Making your Customer Service Center Social (Pre-registration required. For End Users Only.)
15 March, 2012 (08:00 AM - 09:00 AM)
Your customers expect you to support them on the channel of their choice,which increasingly includes Twitter, Facebook, online communities and forums. This creates new opportunities to improve the customer experience, but it also creates challenges in training and measuring Customer Service representatives and providing appropriate service levels. We will lead participants through a discussion of the issues and best practices for contact centers in a world of Social Media.
Roundtable:The Role of IT in Customer Driven Segmentation (Pre-registration required. For End Users Only.)
15 March, 2012 (04:00 PM - 05:00 PM)
Customer driven segmentation will enable firms to better compete in an end user controlled world. But this means directly responding to customer needs with technology, not just marketing. This session will allow users to explore new roles and challenges for the IT organization as it moves from primarily supporting internal business constituencies to a more central role in understanding and supporting the end customer.
Roundtable: From Mass to 'Me' Marketing — Staying One Step Ahead of Consumer Demand (Pre-registration required. For End Users Only.)
15 March, 2012 (04:00 PM - 05:00 PM)
Old marketing paradigms continue to be demolished with the advent of social and mobile technologies that are making it easy for consumers to demand more personalized attention. Consumer goods companies must adjust to these new realities or risk irrelevancy. As IT leaders, how do you stay one step ahead of the increasing demands and rising expectations of the marketing department and their agencies?
Roundtable: Do Marketing and IT Need to Partner More Closely (Pre-registration required. For End Users Only.)
16 March, 2012 (08:00 AM - 09:00 AM)
Online interactive marketers procure much of their technology externally, often outside IT guidelines. Limitations of this practice are felt when there is a need to access better analysis tools and skills, or to integrate with internal data and processes. We'll take participants through a discussion of the issues and exchange best practices. Come prepared to share.
Roundtable: Best Practices in Selecting and Building Mobile Applications (Pre-registration required. For End Users Only.)
16 March, 2012 (08:00 AM - 09:00 AM)
The tradeoffs inherent in selecting mobile applications are complex, as most popular CRM platforms come with a variety of options. In this session we will discuss what the leading mobile application platforms can do and how they compare with pre-packaged offerings.
