Sessions By Type
Analyst-User Roundtables
Hear how your colleagues from various industries tackle problems similar to yours. These small group discussions provide an informal setting for you and your peers to share insight, challenges and concerns on today's hottest topics.
Sessions
Roundtable:Developing a Strong Partnership Between IT and Marketing (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
01 May, 2013 (02:30 PM - 03:30 PM)
With technology permeating almost every aspect of marketing, the relationship between IT and marketing is becoming increasingly critical to success — and it is one of the least-developed relationships in a company. In this roundtable, participants will discuss what keeps marketing and IT separate in their organizations, and their experiences with overcoming those barriers to bridge the gap between these two important functions.
Roundtable: Practical Ways to Harness Big Data and Social Media to Improve Customer Service (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. )Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
01 May, 2013 (02:30 PM - 03:30 PM)
Getting beyond the hype, we will share insights on the practical steps to use big data and social media to improve customer service, and how to measure results.
Roundtable: Best Practices in Social (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (08:30 AM - 09:30 AM)
In this roundtable discussion, be prepared to share a best practice you’ve established while building out your social for CRM plan. We also want to know what didn’t work, even though you were sure it would.
Roundtable:Digital Marketing Analytics (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (08:30 AM - 09:30 AM)
There is no shortage of analytics tools in a digital marketing organization, but many struggle to use them effectively. Why do some organizations struggle while others succeed? Come to this roundtable ready to share your successes and continuing issues with analytics.
Roundtable:Best Practices for Improving Your Customer Analysis (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (02:00 PM - 03:00 PM)
Be prepared to share one thing you are doing that works well in customer analysis, and ask for help with one thing that’s a struggle.
Roundtable: Mastering Your Customer Data and Creating a Single Source of Truth (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (02:00 PM - 03:00 PM)
This roundtable focuses on how to create a single source of truth for customer data within the organization, using master data management (MDM) disciplines and technologies. This “single view of the customer” will enable more joined-up business processes, better customer experiences and better customer analytics.
Roundtable: Impact of Gamification on Sales (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (03:15 PM - 04:15 PM)
Companies are flocking to programs to motivate, reward and recognize through new methods that don’t always involve compensation. Gamification is being used to change behavior and drive improved results on what are often non-revenue-related accomplishments. Learn how companies are adopting gamification, as well as new and exciting best practices to increase revenue and heighten the customer experience.
Roundtable: Crossing the Chasm of Cross-Channel User Experiences (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (03:15 PM - 04:15 PM)
It's not enough to provide multichannel access. Modern applications increasingly need to orchestrate user interactions across channels: sequential, parallel and complementary.
Roundtable: Best Practices for Developing the Business Case for Customer-Engaging Initiatives (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. )Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
03 May, 2013 (08:15 AM - 09:15 AM)
Many projects fail to meet their originally stated business objectives. A root cause of this problem is the lack of a common understanding among the key stakeholders of the specific project objectives. We will discuss how to ensure a common understanding of a project’s objectives among the key stakeholders.
Roundtable: E-Commerce and Digital Customer Experience(For End Users Only. Pre-Registration Required. Limit 2 per Attendee. )Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
03 May, 2013 (08:15 AM - 09:15 AM)
In this roundtable, attendees will discuss the role of e-commerce in the growing digital customer experience.
