Summit Tracks
Track E: Gaining Analytical Insight
Customer data volume is spiking, and there are more types of it. Meanwhile, demand for analytic insight is on the rise as organizations look for ways to measure and improve their performance and personalize the customer experience. This track addresses both fundamentals of a customer insight strategy (managing the availability of high quality data, measuring the performance of key business processes and functions) and emerging categories of analysis (social media, content analysis, predictive analytics) that are delivering today’s new competitive advantage.
Sessions
Social Media Analysis: From Strategy to Best Practices (limited availability)
14 March, 2012 (11:15 AM - 12:15 PM)
No social media initiative is complete without analytics. It adds new perspectives to the voice of customers and helps target messages more effectively. This presentation examines social analytics and provides advice on how to make it work in your organization.
The Future of Customer Analytics is Already Here
14 March, 2012 (02:15 PM - 03:00 PM)
Understanding their customers is a requirement for any organization, but the complexity of today's business environment requires more-advanced analytic techniques than ever before. This session outlines current best practices and emerging areas of opportunity for analytic differentiation.
The Single View of the Customer: Fact or Fantasy?
14 March, 2012 (03:15 PM - 04:15 PM)
Everyone talks about the single view of the customer, but the organizational reality is that there are multiple, inconsistent silos. To create a unified, trusted view you need information governance and master data management (MDM). Leading organizations are leveraging MDM to improve their business processes, customer experience, customer insight and decision making. Attend this presentation to learn more about MDM and how it can help your CRM strategy.
Make Customer Facing Analytics Part of your Business Model
14 March, 2012 (05:45 PM - 06:30 PM)
Organizations will increasingly use analytics to improve the customer experience. This presentations walks through a five-stage maturity model for how to deliver customer-facing analytics in a way that is strategic to your business.
Web Analytics: Its Expanding Scope and Significance
15 March, 2012 (08:15 AM - 09:15 AM)
Web analytics vendors have gone beyond analytics to offer optimization techniques, such as testing, targeting and recommendations, along with support for mobile applications and integration with other data sources, including social media. This session examines the market and offers advice on how to excel with a Web analytics initiative.
Case Studies: Improving Customer Insight with Predictive Analytics
15 March, 2012 (12:00 PM - 01:00 PM)
Predictive Analytics is a typical starting point for organizations investing in advanced analytics for customer understanding. Attend this session to learn how a consumer oriented company in a highly competitive industry is using predictive analytics to drive business success.
Cool Technologies in Video Analytics
15 March, 2012 (03:00 PM - 04:00 PM)
Video content can be accessed from many devices such as mobile, tablets, PC and TV sets. Startups such as LeanIn are providing data analytics as an overlay on video. This session looks at various technologies and data analysis for customer insight.
Making Metrics Meaningful: How to Understand and Measure What’s Important
16 March, 2012 (08:15 AM - 09:15 AM)
Many organizations track activity because they can and because they always have, but are these metrics still the right ones for measuring useful activities and performance? Technology allows for almost every activity to be measured but too much measurement can be counter-productive. The growth of new channels such as social requires new metrics, but also requires integration with existing performance measurement strategies.
Business Intelligence on the Move: Delivering Insight to Mobile Devices
16 March, 2012 (10:15 AM - 11:15 AM)
Mobile BI is generating enthusiasm, but IT leaders still face uncertainty. This session addresses questions such as which vendor to go with, whether to use native or Web apps, what devices are right for your company and how to leverage existing content and devices’ capabilities.
