Track B: Expand — Moving Up the MDM Maturity Curve
With your MDM program launched, this track is designed to help you take MDM to the next level, and then successive levels thereafter until MDM is part of the very fabric of your organization. We’ll help you move beyond your first initiative, to capture more and more data domains, use cases, and implementation styles, until you have a single, unified view of all of your information assets enterprisewide. We’ll show you how to manage master data as an asset across the organization, and to put in place processes to ensure continuous improvement in the management and use of that information asset. We’ll also demonstrate, through practical case studies and benchmarks, why achieving this level of mastery is critical to your organization’s success.
Sessions
60 Seconds or Bust: Meet the Gartner MDM Analysts
04 May, 2011 (01:15 PM - 01:30 PM)
A fast-paced opener to the event designed to introduce you to the dozen or more Gartner analysts who will be participating in this year's event.
Gartner Keynote: The MDM Scenario
04 May, 2011 (01:30 PM - 02:30 PM)
Interest in MDM continues apace. More and more organizations are recognizing the value of “single version” of the truth of critical data like “customer” or “product” or “hierarchy.” But the barriers to adopting MDM remain high; it is a different way to manage data as an asset, and it impacts so many other things in IT and in the business. We take stock of what has been achieved with MDM so far, and chart the journey going forward. We share our predictions about where MDM is going in terms of technology, best practices, the market and the vendor landscape, to give you the Gartner vision for the future of MDM.
Roundtable: Experiences in Data Quality Improvement: What Works and What Doesn't (Pre-registration is now closed, please stop by the One-on-one scheduling desk to register)
04 May, 2011 (02:45 PM - 03:45 PM)
Join a group of peers to share best practices for discovering, defining, quantifying and improving master data quality. Participants should be beginners to intermediates, and be ready to talk about programs related to "customer," "supplier," "product," "service," "hierarchy" and other master data objects. Come prepared to share a best practice, war story, or success story.
From Establish to Expand: Using Gartner's MDM Maturity Model to Evolve Your MDM Discipline
04 May, 2011 (02:45 PM - 03:45 PM)
Initiating an MDM program is hard; expanding the discipline to more domains, use cases, and enterprisewide can seem daunting. The beauty of MDM is that you can think big, but start small, and build one step at a time. We'll highlight the different starting places from which organizations begin to mature their MDM programs. We'll explore how the Gartner MDM Maturity Model can be used to understand your current organizational capability, as well as charting out a longer-term roadmap.
What an Intelligent Idea! With the Second City Players
04 May, 2011 (04:00 PM - 05:00 PM)
A unique perspective on a serious topic, from the Second City comedy troupe. The Second City has been performing sketch comedy in front of audiences for over 50 years, making it the standard by which comedy and improv in America are judged. Imagine the fun we'll have exploring the comic side of the oxymoron "business intelligence," the debate over whether we master data or it masters us, absurd (yet painfully real) examples of data quality gaffs, and more.
It’s Not MDM Without Data Quality Competency: Effective Techniques For Ensuring Superior Master Data
05 May, 2011 (08:00 AM - 09:00 AM)
The MDM discipline includes data quality as an implicit focus, but an MDM initiative that lacks early, constant, and significant explicit action to address data quality issues will fail. We'll explore strategies for aligning resources and implementing controls to deliver lasting improvements in data quality.
MDM Market Movements and Trends 2011 and Beyond: Does the Phoenix Rise Again?
05 May, 2011 (09:15 AM - 10:15 AM)
As the global economy shows signs of growth, interest in MDM is increasing. Acquisitions and investments in this market remain rife, and more will follow. We'll explore the current and future dynamics and opportunities within software and the MDM market. We'll focus on market taxonomies, vendor revenue, market landscape, market forecast and the business trends in the software industry that are affecting the market.
Case Study: Increasing Business Profitability with Data Quality and Master Data Management
05 May, 2011 (01:30 PM - 02:15 PM)
Discuss how IHG increased its marketing customer base through Data Quality and Master Data Management Initiatives and improved its marketing ROI by automating significant pieces of the marketing process.
Plan for Orphaned Data When Decommissioning Applications
05 May, 2011 (02:30 PM - 03:30 PM)
Applications don't retire all by themselves. They need to be decommissioned. As enterprises rationalize their application portfolios and embrace new delivery models (e.g., cloud), architects need to develop a structured approach to managing residual data. Lawyers and regulators may require access for years or decades. What will it all cost?
Business Intelligence and Master Data Management Synergy
05 May, 2011 (05:00 PM - 06:00 PM)
The intersection of BI with MDM goes beyond just feeding master data into the data warehouse. Many organizations struggle with providing master data for traditional BI information, such as dimensions and measures. Some BI programs have centralized approaches to provide more consistent information, but often this leaves business users without flexibility.
MDM Awards: Finalist Presentations
06 May, 2011 (08:00 AM - 09:00 AM)
Our three finalists in the MDM Excellence Awards tell us how and why they've earned their finalist spot. Don't miss these stories of success, so you can cast an informed vote for our winner, announced later in the day.
MDM and Content Management Can Work Together (Even with SharePoint)
06 May, 2011 (09:15 AM - 10:15 AM)
For most end users, "master data" is an unknown concept. What is important to them is "unstructured information" in Office files, e-mail, and the increasingly ubiquitous SharePoint. IT assumes users will manage this content, while IT focuses on structured information like MDM, but that doesn’t happen. Enterprise content management (ECM) needs the discipline of MDM as much as — or more than —structured data. Learn how to tie the unstructured 80% of your enterprise data into your MDM plans.
MDM Excellence Awards: And the Winner Is ...
06 May, 2011 (11:45 AM - 12:00 PM)
We announce the winner of the 2011 MDM Excellence Award, from among the three finalists who presented their cases earlier in the morning.
Gartner Closing Keynote: An Open Research Meeting
06 May, 2011 (12:00 PM - 12:45 PM)
In a lively session interactive with the audience, the MDM Summit's Gartner analyst team will bring it all home for attendees, with summaries, takeaways and action items.
