Track C: Connect — Making Sure MDM Is Linked Where It's Needed Most
MDM practitioners quickly recognize that, as they develop their MDM program, MDM has a great impact on, and is affected by, a wide variety of systems, processes, initiatives and technologies across IT as well as the business. You’ll see it intertwined with – and critical to the success of – initiatives such as service-oriented architecture (SOA), enterprise information architecture (EIA), data quality and integration, metadata management, business process management (BPM), business intelligence (BI) and performance management (PM). We’ll show you how MDM connects with all of these initiatives and, moreover, how it strengthens each endeavor and your organization’s overall performance.
Sessions
60 Seconds or Bust: Meet the Gartner MDM Analysts
04 May, 2011 (01:15 PM - 01:30 PM)
A fast-paced opener to the event designed to introduce you to the dozen or more Gartner analysts who will be participating in this year's event.
Gartner Keynote: The MDM Scenario
04 May, 2011 (01:30 PM - 02:30 PM)
Interest in MDM continues apace. More and more organizations are recognizing the value of “single version” of the truth of critical data like “customer” or “product” or “hierarchy.” But the barriers to adopting MDM remain high; it is a different way to manage data as an asset, and it impacts so many other things in IT and in the business. We take stock of what has been achieved with MDM so far, and chart the journey going forward. We share our predictions about where MDM is going in terms of technology, best practices, the market and the vendor landscape, to give you the Gartner vision for the future of MDM.
Enterprise Information Architecture and Enterprise Information Management, 2011
04 May, 2011 (02:45 PM - 03:45 PM)
The benefits of holistic information management are clear: Complete and trustworthy information allows business leaders to make better decisions faster. The perils of fragmented information management – unnecessary cost, risk and loss of productivity – are equally clear. We'll help you assess the "state of the art" of enterprise information management (EIM) and help you start or continue your own EIM journey.
What an Intelligent Idea! With the Second City Players
04 May, 2011 (04:00 PM - 05:00 PM)
A unique perspective on a serious topic, from the Second City comedy troupe. The Second City has been performing sketch comedy in front of audiences for over 50 years, making it the standard by which comedy and improv in America are judged. Imagine the fun we'll have exploring the comic side of the oxymoron "business intelligence," the debate over whether we master data or it masters us, absurd (yet painfully real) examples of data quality gaffs, and more.
The Roles and Relationship of MDM and Metadata Management
05 May, 2011 (08:00 AM - 09:00 AM)
Since business services are assembled from software services, which consume data services, all require an agile information architecture. Services will be managed and the metadata about them stored in a repository, along with rules for maintaining their integrity. We'll explain how metadata forms the glue to managing the data services function within your SOA, and assuring that master data is high quality, accessible and available as a called service.
Not Your Father’s ERP: MDM in a Complex Application Landscape
05 May, 2011 (09:15 AM - 10:15 AM)
In many organizations, a large packaged-application suite or suites (e.g., ERP) sits at the center of an overall application architecture. In such complex environments, users struggle with MDM since their packaged vendor’s ideas about MDM may differ from their own. We'll explore how MDM and ERP interact, and focus on how to design an MDM program in such environments.
Addressing the challenge of Master Data Management
05 May, 2011 (01:30 PM - 02:15 PM)
The successful introduction of Master Data Management (MDM) to a large enterprise presents a challenge that is best addressed by keeping an unwavering focus on value creation. This enables us to recognize the opportunities to create (or destroy) business value that present themselves and to act upon them appropriately. Drawing upon the experience of engineering an agile enterprise at Medco Health Solutions, we describe how lasting value is created by using a combination of MDM, business process technology, and an enterprise data fabric. Being that value creation is fundamental to any enterprise-wide MDM effort, we illustrate decision points for each of Gartner’s Seven Building Blocks of MDM - vision, strategy, metrics, governance, organization, processes, and technology infrastructure - and describe how value is created at each juncture.
BPM and MDM: A "Chicken or the Egg" Story
05 May, 2011 (02:30 PM - 03:30 PM)
For years, the IT industry has debated the importance of process vs. data. Rather than resolve the debate, data management professionals, business process architects and application developers have gone off in separate directions, focused on their own domain. In fact, it was the wrong question from the beginning. We'll resolve this age-old "chicken or the egg" debate, and provide clear action plans to take home.
SOA-Based MDM: Why We Need It Now
05 May, 2011 (05:00 PM - 06:00 PM)
MDM offers a solid starting point for new service-oriented architecture (SOA) deployments. To make MDM work effectively, legacy data stores that keep a copy of master data for use in applications, and the emerging MDM systems, need to evolve, so that interaction between the two is radically simpler, faster and more easily managed. Gartner explores a SOA approach to MDM.
MDM Awards: Finalist Presentations
06 May, 2011 (08:00 AM - 09:00 AM)
Our three finalists in the MDM Excellence Awards tell us how and why they've earned their finalist spot. Don't miss these stories of success, so you can cast an informed vote for our winner, announced later in the day.
Data Integration Strategy, Technology and Architecture to Fuel MDM Initiatives
06 May, 2011 (09:15 AM - 10:15 AM)
Solid practices and technology for data integration are required to achieve reliable consolidation, synchronization and delivery of master data throughout the enterprise. Data integration architectures, tools and markets are morphing as they become integral functions in an enterprise's information infrastructure in support of MDM and other critical initiatives.
MDM Excellence Awards: And the Winner Is ...
06 May, 2011 (11:45 AM - 12:00 PM)
We announce the winner of the 2011 MDM Excellence Award, from among the three finalists who presented their cases earlier in the morning.
Gartner Closing Keynote: An Open Research Meeting
06 May, 2011 (12:00 PM - 12:45 PM)
In a lively session interactive with the audience, the MDM Summit's Gartner analyst team will bring it all home for attendees, with summaries, takeaways and action items.
