Sessions By Type
Keynote Sessions
Typically presented by non-Gartner industry leaders, these plenary sessions are designed to be entertaining and thought-provoking.
Sessions
Gartner Opening Keynote: Engaging at the Nexus of Social, Mobile, Information and the Cloud
29 April, 2013 (08:15 AM - 09:15 AM)
The forces that are reshaping computing are keenly felt at the heart of this conference. Together, social, mobile, content and the cloud force enterprises to rethink how they communicate with and serve employees, customers and constituents. Get a sense of technology’s future as we look at the Nexus of Forces.
Guest Keynote: Emotional Design — Total User Experience
30 April, 2013 (08:15 AM - 09:15 AM)
It's all about emotion. To the scientist (and Don Norman is a well-known Professor of Cognitive Science), emotion has many complex facets. In his popular book, Emotional Design, Norman showed how emotion can be treated as three different components, each having very different implications for design, for business, and for your customers. The Visceral level is innate — common across cultures. It's all about appearances and why some things attract us, some repel us: this is where graphical artists and industrial designers exert their power. The Behavioral level is learned, and is different for everyone. This is about how well a product or service performs. Does the company, product, or service deliver without glitches, with pleasure, not frustration: this is where engineering shines. The highest level is Reflection, which is all about image and memory. This is very culture-specific, where culture can be as broad as Chinese vs. Americans, or as specific as American tweenies vs. American teens. This is the playing field of Brand. Perform well here, and you can screw up a bit on the other levels. Perform badly here, and it can take years to recover.
Closing Keynote: Your Engagement Action Plan for the Coming 12 Months
01 May, 2013 (10:15 AM - 11:00 AM)
After a whirlwind three days, an ensemble of Gartner analysts will send you on your way with key recommendations and action plans for optimal engagements during the next 12 months. Not just a perfect take-away summary session, but also highlights of key recommendations you may have missed in other sessions throughout the conference. The result: A simple, straightforward, bulleted road map for how to leverage the nexus of forces to optimize your engagements with and among employees, customers and constituents.
Guest Keynote: The Art of Vision
01 May, 2013 (11:30 AM - 12:30 PM)
As the business landscape changes, leaders must foster a steady stream of disruptive strategies and unexpected solutions to stay ahead. To thrive, executives and entrepreneurs need to rethink the habits that have made them successful, and challenge the conventional wisdom and industry models that have defined their world. Through this entertaining keynote, we uncover new ways to make your organization more creative, innovative and profitable. But, more so, we help your employees to see the need to become better storytellers within and outside your organization.
