Gartner Portals, Content & Collaboration Summit

Track B: Content & Information Management

The surge of available content within and outside enterprises and government agencies presents opportunity and liability—especially the burgeoning world of nontraditional content (e.g., video, tweets) from nontraditional sources (e.g., social media sites). Opportunity lies in being able to mine the unique characteristics of these new content types, mesh these new insights with existing content stores, and come away with better and more advanced decision-making. The liability lies in the risks that runaway content distribution can expose organizations to if you’re unable to rein it all in. In these sessions, we’ll help you capitalize on the opportunities and mitigate the risks of the new content environment.

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Sessions

Workshop: Best Practices in SharePoint Implementation

As SharePoint takes hold in an organization, users naturally start to explore its suitability for a wider range of content management applications and its potential to replace existing solutions. In this workshop, IT leaders can gain deeper understanding of SharePoint implementation best practices and how to optimize their resource investment around it. Learn how to avoid the pitfalls and deliver clear benefit to the business.

Gartner Keynote: Understanding Engagement � New Insights and Interactions Driving Higher Performance

A confluence of new technologies, content, social phenomena, mobility and context is revolutionizing the way we engage with one another, be it with employees, partners, customers or constituents. It�s also revolutionizing the way all of these groups engage with one another, which will have an even greater impact on you and your enterprise. An ensemble of leading Gartner minds will show you how to leverage the opportunities inherent in this new era of engagement to drive higher performance for your organization.

Guest Keynote: Cognitive Surplus � Creativity and Generosity in a Connected Age

New technologies and phenomena like the Web, social networking, peer-to-peer sharing and filtering, and mobility are driving a revolution in how we behave in business and society. Because of this unique confluence of technologies, we're no longer merely consumers online; we�re collaborators and, ultimately, this collaboration will unleash a torrent of creative production that will transform the world. Clay will take us on this fascinating journey from consumption to creativity.

Exploring the Four Worlds of Enterprise Content Management

The ECM market has undergone dramatic change. For 2011, Gartner sees it splitting into four main areas of buyer focus (and vendor influence). Discover how ECM is becoming as much an essential part of an enterprise information infrastructure as it is an investment in strategies, suites and solutions. We review how new delivery models, content-as-infrastructure, and process enablement can all help companies realize a worthwhile return on investment (ROI) while better engaging end users inside and outside the firewall. Key Issues:

• What are the four worlds of ECM?
• How should enterprises focus investment in content technology?
• What vendors are likely to survive and thrive?
• What strategies will deliver the best long-term payoff?

PCC: Proceed With Caution Into the Cloud

The notion of the cloud is changing many aspects of IT � including creating expectations of lower cost, better access to information and architectural flexibility. We explore the content issues in the cloud, looking at drivers like consumerization of IT which have created the demand for contextually delivered content and socially mediated content, as well as more traditional enterprise IT concerns for security and cost management as they evaluate their next generation of content infrastructure. Key Issues:

• What is content in the cloud and what are the forces shaping its adoption?
• How does cloud content management augment or disrupt the broader market for content management?
• What are the best practices and user strategies to make best use of cloud content?

New Content Types and Hybrid Architectures Demand New Strategies for Information Governance

How enterprises create, consume and share information is changing drastically, and the diversity of unstructured content is growing. Enterprises no longer control all the actual technology that workers use to build and share information. Emerging hybrid content architectures separate systems of engagement that are used to create work in progress, drafts and more casual content from systems of record, in which final versions of content may be stored for business continuity, legal or regulatory purpose. Learn how information governance is the key to providing end users with the content and data that they need to do their jobs, while allowing the enterprise to meet regulatory and legal requirements and decrease the IT organization's burden of infrastructure management costs. Key Issues:

• How will new content types and hybrid architectures put your company at new risk or present new opportunities?
• What processes and organizational structures are needed to ensure proper governance?
• What best practices should enterprises look to for information governance?

Enterprise Search That Works: Stories, Systems and Action Items

Enterprise search is pervasive and profoundly unsatisfactory. Workers report they spend five hours a week looking for what they need, and half of them say they fail. Forget the jet pack ... where is our search success? CIOs from government, manufacturing and professional services discuss what they have done to make search work. Key Issues:

• How can enterprise search achieve its potential?
• How can I select vendors for enterprise search effectively?
• What will enterprise search�s future look?

Enterprise Content Management: Best Practices & Benchmarks

After years of fragmentation, frustration and consolidation, enterprise content management (ECM) best practices are emerging that showcase its potential for ROI. Business buyers want clear business cases for further investment, and we've gathered some of the best proof points. We'll also feature a new Gartner Magic Quadrant, case studies, and metrics for success. Key Issues:

• How has the ECM market evolved in the past few years, and where is it headed?
• How can enterprises leverage ECM to deliver ROI?
• What benchmarks and best practices can support the ECM business case?

SharePoint 2010: Is It Enterprise-Class?

We'll address the questions about functionality, governance, deployment strategies, cost management, strengths and weaknesses that have accompanied SharePoint 2010's release. Key Issues:

• What is SharePoint 2010, and how does it stack up against the competition?
• What are governance and implementation best practices for SharePoint 2010?
• What does SharePoint 2010's partner ecosystem look like?

Case Studies in Case Management

Case management is complex. The challenges of managing these typically customer-facing workflows has captured the attention of many technology and solution providers: ECM suites, composite content applications, ISVs, BPM suites, CRM applications, and systems integrators. These case studies suggest how to better manage case work, whatever your industry. Key Issues:

• What characteristics of case management processes are unique across vertical industries?
• How have other enterprises implemented case management solutions?
• What is a decision framework for identifying the most appropriate option?

Web Content Management: Strategies for Customer Engagement

Consumer interactions and expectations for the Web have changed, and organizations need new strategies for keeping consumers engaged. We will look at new web content management technologies and how to optimize your investments to develop a successful and engaging web channel. Key Issues:

• What key market trends are changing the landscape of web content management?
• What are the emerging WCM technologies and trends that drive the marketing engine?
• Which best practices are important to improve web channel business performance?

Guest Keynote: Macrowikinomics � Rebooting Business and the World

The collapse of the financial systems and the global economic crisis of 2009 were a wakeup call to the world. We need to rethink and rebuild the corporation, and many of the industries and institutions that have served us well for decades, even centuries, but no longer can. Many traditional economic and social pillars of the industrial age have come to the end of their life cycle and are being rebuilt around a new collaborative model. How must we change change for a new media, new generation, new economy and a new age of networked intelligence? How can new insights and new interactions drive breakthroughs in performance, customer engagement and marketing?

How Companies That Want Their YouTube Must Prepare for Video Content Management

Company "YouTubes" are proliferating. Early adopters are investigating new uses as video becomes extremely cheap to capture, produce and share. Less is more as companies begin with the simplest software or hardware solutions and seek to capture the full spectrum of video's promise, from synchronous narrowcasts to microvideo-on-demand. Key Issues:

• What is driving the use of video in companies and governments?
• How will video be used in companies and governments through 2014?
• How will video put your company at new risks or present new opportunities?

Agenda Builder Tool

With a wealth of sessions, it is helpful to have a tool to build your own agenda focusing on your own needs. The online Agenda Builder helps you select and add them to your calendar, and to build in networking and reflection time into your schedule. You can follow one of the specific tracks, or sessions based on maturity of your projects, business or technology focused sessions or just simply mix and match!

Click here for the Agenda Builder tool.