Gartner Portals, Content & Collaboration Summit

Track D: Mobility & Context

Mobility and context-aware computing are the next two disruptive trends that will alter how we engage customers, constituents, employees and partners. The migration of portals, content availability and creation, collaboration, communications and social computing to mobile environments—onto smartphones and tablet computers—will place each of these activities into overdrive by increasing the wherewithal for parties to engage with one another regardless of location or time. Add to this heightened availability the notion of context—being able to create and deliver content and services based on who you are, what you’re doing, and where you’re doing it—and you’ve got the makings of unprecedented engagement experiences. In this track, will look at the impact of mobility and context-aware computing on PCC today, tomorrow, and in the ever-more-mobile future.

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Sessions

Gartner Keynote: Understanding Engagement � New Insights and Interactions Driving Higher Performance

A confluence of new technologies, content, social phenomena, mobility and context is revolutionizing the way we engage with one another, be it with employees, partners, customers or constituents. It�s also revolutionizing the way all of these groups engage with one another, which will have an even greater impact on you and your enterprise. An ensemble of leading Gartner minds will show you how to leverage the opportunities inherent in this new era of engagement to drive higher performance for your organization.

Guest Keynote: Cognitive Surplus � Creativity and Generosity in a Connected Age

New technologies and phenomena like the Web, social networking, peer-to-peer sharing and filtering, and mobility are driving a revolution in how we behave in business and society. Because of this unique confluence of technologies, we�re no longer merely consumers online; we�re collaborators and, ultimately, this collaboration will unleash a torrent of creative production that will transform the world. Clay will take us on this fascinating journey from consumption to creativity.

Mobile & Wireless Scenario

In 2011, the mobile market will enter a new phase of competition and evolution. Network technologies such as LTE will start to roll out, operator, handset vendor and ecosystem battles will become more intense, and new types of mobile device and application will emerge. We'll discuss the trends that will define mobility through 2015 and their impact on individuals and corporations. Key Issues:

• What will be the key mobile and wireless technology and market trends through 2015?
• How will corporations choose and use mobile technology, services and tools to support customers and employees?

Context Changes Everything: Everything You Need to Know

Context-aware computing will reshape how end users interact with computing, a new paradigm made possible by the scale and agility of cloud computing, mobility, unified communications and E-commerce. CIOs and senior IT leaders must understand the opportunities and risks of blending information like location, presence and social networks to create context-aware applications. Key Issues:

• How will context-aware computing affect enterprises from 2011 through 2015?
• What strategies and best practices do IT leaders need to put in place to address new business opportunities for context?
• What is the technology and vendor landscape for context-aware computing?

Bring Your Own Mobility: Managing Employee-Owned Technologies

More sophisticated users in the workforce, a broader array of lower-cost devices, and rapidly evolving consumer computing options are pushing employee-owned devices into your organization whether you are aware of it or not, and whether you want it or not. Some companies are beginning to embrace BYOC as a way to save money or to stop having to manage end-user hardware. However, changing ownership doesn�t eliminate the problems of security and compliance or even all of the costs. It does create the need for new application and security architectures, new management and expense processes, as well as new support models. The growth of employee-owned devices is inevitable. You can either manage the process or be overwhelmed by it. Key Issues:

• How can you decide if BYOC programs are appropriate for your company?
• How will technology facilitate working with non-company-owned computing and communications devices?
• How must enterprise policies change to ensure that risks are contained?

The Communicating, Connected, Real-Time Mobile Worker of 2015

The knowledge worker of 2015 will own several wireless devices, be continuously connected, and communicate and collaborate in a wide variety of ways without being tied to specific locations and services. This will be enabled by wireless devices, networks and tools ranging from mainstream communication technologies such as mobile video, social networking and unified communications, through to new tools such as mobile augmented reality. Key Issues:

• Which personal wireless devices, networks and technologies will support mobile knowledge workers through 2015?
• What new mobile working opportunities and challenges will emerge through 2015?

Pocket Power: An Update on the Wild World of Smartphones

Each year, we provide an update on the continuing evolution of mobile devices, associated technologies and their respective operating systems. We'll ground end users with an understanding of smartphone directions combined with a discussion of the various providers of devices and platforms. Key Issues:

• How will the technology of handheld devices evolve and mature during the next five years?
• How will the major hardware and software platform providers fare during the next five years?
• How will collaboration capabilities evolve in the enterprise smartphone market?

Context-Aware Computing: The Importance of Mobile Consumer Application Platforms

As more enterprises deploy mobile applications, they are turning to platforms that scale to reach large audiences. The increased use of such platforms is juxtaposed against expectations for context-aware functions. Software developers, enterprise architects, telecom planners and project managers extending their mobile commerce capabilities need to understand the role that mobile consumer application platforms (MCAPs) will play in delivering context-enriched services and unifying the platforms. Key Issues:

• What is context-aware computing, and why is it important?
• What defines a mobile consumer application platform, and what role do such platforms play in context-aware computing?
• Who are the vendors providing MCAPs, and how will they evolve to meet the opportunities and challenges of context-aware computing?

Tablets in the Enterprise

Fueled by the phenomenal success of the iPad, tablets are the device everyone wants in 2011. Tablets are not notebook replacements. They have unique value in many new and existing applications. We'll cover tablet technologies and applications, and ways to justify investments in them. Key Issues:

• How will tablet technology evolve during the next five years?
• What applications are best-suited for tablet computers?
• How will enterprises justify tablet investments?

Mobile Consumer Application Development for Multiple Platforms

What will be the smartphone OS market share be for Nokia, Apple, Google, Microsoft, Research in Motion or Palm? Which devices will be more pervasive in a given geography: HTC, Samsung, Sony Ericsson or Kindle? Which technologies should mobile consumer applications be built upon: Java, Flash, HTML5 or Objective C? We'll look at how enterprises can select the right tools, platforms and architectures to create compelling services for mobile consumers. Key Issues:

• How will mobile platforms and technologies evolve through 2014?
• What role will fragmentation play?
• What strategies can enterprises take to create compelling mobile experiences that won�t have to be revamped or thrown away in five years?

Guest Keynote: Macrowikinomics � Rebooting Business and the World

The collapse of the financial systems and the global economic crisis of 2009 were a wakeup call to the world. We need to rethink and rebuild the corporation, and many of the industries and institutions that have served us well for decades, even centuries, but no longer can. Many traditional economic and social pillars of the industrial age have come to the end of their life cycle and are being rebuilt around a new collaborative model. How must we change change for a new media, new generation, new economy and a new age of networked intelligence? How can new insights and new interactions drive breakthroughs in performance, customer engagement and marketing?

Mobile CRM: Marketing and Sales

The explosive adoption of social media by individuals and enterprises creates unprecedented sources of insight. While new opportunities to discover patterns, detect early warning signs, and distill other actionable information from the data hold great promise, tools and techniques are sparsely used. Key Issues:

• What new data sources exist because of the explosion of social activity?
• What tools measure the value of social media, and how will the market evolve?
• What are the best practices for gaining and using insight from social networks?

Agenda Builder Tool

With a wealth of sessions, it is helpful to have a tool to build your own agenda focusing on your own needs. The online Agenda Builder helps you select and add them to your calendar, and to build in networking and reflection time into your schedule. You can follow one of the specific tracks, or sessions based on maturity of your projects, business or technology focused sessions or just simply mix and match!

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