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Gartner's Customer Relationship Management (CRM) analysts give their predictions for 2007 for marketing, sales and customer service applications. |
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Topics Discussed

Gartner analysts discussed with participants the following topics:
- CRM Market Growth and the Use of Best-of-Breed Will Make Skill Shortages Worse
- A Return to Growth Fuels Marketing Technology Spending
- Poor Customer Service Will Undercut All IT Efforts
- Diversity Persists in the CRM SFA Market
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Download Presentation (PDF, 192.72 KB)

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