Gartner Predictions for 2007 Customer Relationship Management
23 January 2007





Gartner's Customer Relationship Management (CRM) analysts give their predictions for 2007 for marketing, sales and customer service applications.

Topics Discussed

Gartner analysts discussed with participants the following topics:

  • CRM Market Growth and the Use of Best-of-Breed Will Make Skill Shortages Worse
  • A Return to Growth Fuels Marketing Technology Spending
  • Poor Customer Service Will Undercut All IT Efforts
  • Diversity Persists in the CRM SFA Market


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Teleconference Hosts

Ed Thompson
Ed Thompson
VP Distinguished Analyst



Kimberly Collins
Kimberly Collins
Research VP



Michael Maoz
Michael Maoz
VP Distinguished Analyst



Michael Dunne
Michael Dunne
VP and Research Director





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