Gartner CRM Excellence Awards in cooperation with:  and 
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All organizations who have demonstrated excellence in using CRM are eligible and encouraged to apply including:
- Gartner clients or non-clients
- Large Enterprises, and Small to Midsize businesses
- Private sector, Government and non-profit
- All vertical industries
- US or international organizations
- All business models: business-B2B, B2C, B2B2C…
- Although Vendors or Service Providers are not eligible, they are allowed to assist their customers in submitting an application
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How Are the Winners Selected?
Finalists were selected by a team of Gartner analysts, and industry experts.
The selection is designed around the Eight Building Blocks of CRM Excellence. The criteria used in evaluating CRM Excellence Award candidates include components outlined in the Gartner Research Note titled The Eight Building Blocks of CRM:
Vision Strategy
Valued customer experience Organizational collaboration
Processes Information
Technology Metrics
Selection process for CRM Excellence Awards
Finalists for the "Excellence in Enterprise CRM" were selected based on how well a CRM initiative spanning multiple functions of the organization demonstrated excellence.
Finalists for the "Excellence in Sales, Marketing or Customer Services" Award were selected based on the qualities and results of an initiative or project that targeted a specific business function. All entries were evaluated on:
The ability to demonstrate excellence in implementation
Execution and support for using CRM applications and strategies to deliver a dramatically improved customer experience, while powering growth in both revenue and the customer base.
3 Finalists were selected for each category (Cross-Enterprise and Sales/Marketing/Customer Service) from submitted applications. Each finalist was asked to present their CRM use case to conference delegates at the CRM Summit Fall 2006 which took place Sept 11-Sept 13 in Chicago, IL (more details at gartner.com/us/crm). There, Gartner allowed conference participants to provide their feedback as to which of the finalists is the best example of CRM excellence. From this feedback two winners were selected. The winners were announced at the conference.
Selection process for the CRM Innovator Award
The winner of this new award will be selected by Gartner Analysts from submitted applications, and a follow up conversation with the best candidates. Projects will be evaluated on how well they demonstrated a particularly impressive level of creativity and innovation in their CRM initiatives. The entries will be evaluated on:
- An innovative use of existing technologies and strategies
- Leveraging of innovative technologies and strategies to solve "old problems"
- Novel methods of achieving the transformation to a customer-centric organization
- Especially effective use of innovative customer channels
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