Analyst Profile

Van L. Baker

Van L. Baker

Research VP

28 years at Gartner ,  36 years industry experience
Santa Clara, CA USA

Roles and Responsibilities

Van Baker is a Research Vice President for Gartner's Application Design and Development service. He covers mobile app development strategies, platforms, tools and mobile app outsourcing strategies. He also covers consumer behavior as it relates to the use of consumer mobile apps. Mr. Baker also leads the mobile app development research community, and he advises mobile app development tool vendors in relation to product strategies, branding and marketing.

Areas of Coverage

  • Application Development & Integration


Previous Experience

Prior to joining Gartner, Mr. Baker worked in the computer and retail industry for more than 20 years for such leading companies as HP and Computer Intelligence, where he was responsible for product marketing and distribution channel promotional programs, as well as distribution channel research and consulting. While with HP, Mr. Baker was a marketing manager responsible for the implementation of product marketing campaigns and channel programs for HP's Personal Computer Group. He also sold HP PC and peripheral products to value-added reseller and retail channel accounts.

Professional Background

HP, Director, 10 years


B.A., Psychology, University of California, Berkeley