Analyst Profile

Van L. Baker

Research VP

28 years at Gartner , 36 years industry experience
Santa Clara, CA USA

Roles and Responsibilities

Van Baker is a Research Vice President for Gartner's Application Design and Development service. He covers mobile app development strategies, platforms, tools and mobile app outsourcing strategies. He also covers consumer behavior as it relates to the use of consumer mobile apps. Mr. Baker also leads the mobile app development research community, and he advises mobile app development tool vendors in relation to product strategies, branding and marketing.

Areas of Coverage

Application Development & Integration

Van L. Baker's Recent Gartner Activity

Latest Research

Use Master Chatbots to Improve Conversational Experiences
17-May-2018
Magic Quadrant for Enterprise High-Productivity Application Platform as a Service
26-Apr-2018
Future of Work Scenarios 2035: 'I'd Rather Have a Bot Do It'
04-Apr-2018

On-Demand & Upcoming Webinars

Ways AI, Chatbots and Event-Triggered Apps Enable Digital Business Platforms
05 February 2018

Background

Previous Experience

Prior to joining Gartner, Mr. Baker worked in the computer and retail industry for more than 20 years for such leading companies as HP and Computer Intelligence, where he was responsible for product marketing and distribution channel promotional programs, as well as distribution channel research and consulting. While with HP, Mr. Baker was a marketing manager responsible for the implementation of product marketing campaigns and channel programs for HP's Personal Computer Group. He also sold HP PC and peripheral products to value-added reseller and retail channel accounts.

Professional Background

HP, Director, 10 years

Education

B.A., Psychology, University of California, Berkeley

Languages

English

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16 May 2018
The Gartner Supply Chain Top 25 for 2018 This research unveils the 14th annual global Supply Chain Top 25. It highlights the advanced practices of leading companies that heads of supply chain and strategy organizations can adopt and adapt to compete with the best in the world.
15 May 2018
Retail Supply Chainnovators 2018: Lesara Wins for Accelerating the Concept of Fast Fashion This award recognizes innovative and high-impact initiatives that transform the supply chain. Through a case study of Lesara's winning approach that accelerates fast fashion, supply chain leaders can use this research as a means to inspire, transform and elevate their own supply chain organization.

29 May 2018
IoT's Opportunities and Challenges in 2018 EDT: 9:00 a.m. | PDT: 6:00 a.m. | BST: 14:00 This webinar focuses on how IoT has evolved over the last two years in commercial and enterprise applications, and what the outlook is for its adoption in 2018.
29 May 2018
Key Capabilities to Be a Go-To E-Com Partner or Go Direct-To-Consumer EDT: 10:00 a.m. | PDT: 7:00 a.m. | BST: 15:00 E-commerce sales continue to increase across all industries and brand manufacturers want a share of this growth. To capitalize on this opportunity, brands are positioning themselves as the 'go-to' partner for retailers by offering services such as drop ship, or they're going "direct-to-consumer" without an intermediary. In this webinar, we discuss barriers to success, routes to market to consider, capabilities to enable growth and consumer connection.