Analyst Profile

Lisa Unden-Farboud

Lisa Unden-Farboud

Sr Director Analyst

21 years at Gartner ,  21 years industry experience
United Kingdom

Roles and Responsibilities

Lisa Unden-Farboud is a Research Director in Gartner's IoT and Mobile Research group at Gartner. Her current coverage is focused on Telecom Expense Management (TEM) and she advises end-user organizations, TEM vendors, communication service providers and system integrators/outsourcers in the TEM space. Telecom cost-optimization and ongoing efficiencies are important areas for enterprise communications, especially as it is evolving to encompass other communications areas beyond traditional fixed and mobile. Prior to covering TEM, Lisa focused on enterprise communications services, which incorporate fixed network services and mobile network services, communications service evolution, and carrier strategies. Previously, she managed the process and methodologies associated with the global enterprise communications forecast and was the lead analyst specializing in enterprise network services, access services and carrier strategies and evolution. As an evolution to TEM, Lisa is also developing her coverage in the areas of enterprise mobility such as managed mobility services and mobilizing IoT.

Areas of Coverage

  • Networking & Communications Services


Previous Experience

In her previous position with Gartner, Mrs. Unden-Farboud worked in Germany, focusing on the European voice and data communications market, specifically the Germanic markets and broadband development in these countries. Before that, she held the position of Inquiry Desk Manager for Gartner Dataquest's Telecommunications group. Prior to joining Gartner, Mrs. Unden-Farboud worked at IBM in the Government unit, where she conducted market research and market planning and provided support to the sales team.

Professional Background

IBM, Sales and Marketing Support, 1 year

Industry Awards/Accolades

Multiple awards for research excellence
Revenue Royalty Award - Gartner (for work related to the fastest-growing service in Gartner)


B.A., high class honors, Business Studies, Bristol Business School, University of the West of England



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