Sr Director Analyst
22 years at Gartner
22 years industry experience
Roles and Responsibilities
Lisa Unden-Farboud is a Senior Director Analyst in Gartner's technology and service provider team. Her current coverage is focused on Telecom Expense Management (TEM) and Managed Mobility Services (MMS) and she advises end-user organizations, technology vendors (including TEM and MMS), communication service providers and system integrators/outsourcers, among other vendors. Technology optimization from a cost and efficiency perspective are important areas for enterprises, especially as it is evolving to encompass wider communications related assets beyond traditional fixed and mobile (such as cloud, UCC, IoT, IT). Prior to covering TEM, Ms. Unden-Farboud focused on enterprise communications services, which incorporate fixed network services and mobile network services, communications service evolution, and carrier strategies. Previously, she managed the process and methodologies associated with the global enterprise communications forecast and was the lead analyst specializing in enterprise network services, access services and carrier strategies and evolution. As an evolution to TEM and MMS, Ms. Unden-Farboud is also developing her coverage in the areas of mobilizing IoT and 5G use cases and developing some coverage in technology within the healthcare industry.
Areas of Coverage
- Networking & Communications Services
Lisa Unden-Farboud's Recent Gartner Activity
Report Highlight for Market Insight: Drive Customer Acquisition by Identifying Regional Enterprise MMS Strategic Needs and Challenges
Report Highlight for Market Insight: Leverage Key Performance Indicators and Investment as Differentiators for MMS
Vendor Rating: Orange
In a previous position with Gartner, Ms. Unden-Farboud worked in Germany, focusing on the European voice and data communications market, specifically the Germanic markets and broadband development in these countries. Before that, she held the position of Inquiry Desk Manager for Gartner Dataquest's Telecommunications group. Prior to joining Gartner, Ms. Unden-Farboud worked at IBM in the Government unit, where she conducted market research and market planning and provided support to the sales team.
IBM, Sales and Marketing Support, 1 year
Multiple awards for research excellence
Revenue Royalty Award - Gartner (for work related to the fastest-growing service in Gartner)
B.A., high class honors, Business Studies, Bristol Business School, University of the West of England