21 years at Gartner
23 years industry experience
Roles and Responsibilities
Bettina Tratz-Ryan is a Research Vice President and responsible for smart city and smart ecosystems research worldwide. She analyzes the strategic citizen impact and business value of data and information analytics, Internet of Things, open data marketplaces, applications and complex architectures for cities, local government and urban regions. Her expertise integrates technology models with services and business measures for subsystems such as transportation, mobility, microgrid and buildings. She also works on the business impact related to the Industrie 4.0 framework. Mrs. Tratz-Ryan understands to build green IT and environmental sustainability roadmaps compliant to DIN EN ISO 14001 (1221-2009). With Gartner for 19 years, Mrs. Tratz-Ryan has more than 25 years of industry experience in IT networking for telecommunications, utilities, transportation, healthcare and local governments. Mrs. Tratz-Ryan received two Gartner Thought Leadership awards in 2015 for her smart city research, as well as her contribution to business impact scenarios of smart machines.
Areas of Coverage
Bettina Tratz-Ryan's Recent Gartner Activity
Ms. Tratz-Ryan joined Gartner with the acquisition of Northern Business Information (NBI). At NBI, she was responsible for the European residential broadband equipment and services market. Prior to joining NBI, she worked as a consultant analyst with Frost & Sullivan, where she covered video and broadband issues in the U.S. Before Frost & Sullivan, she worked at Siemens Medical Systems in Germany and in the U.S., conducting research on customer buying centers, healthcare reform, marketing strategies and customer order management.
Frost & Sullivan, Consultant Analyst, 3 years
Siemens, Research Analyst, 1 year
2015 Gartner Thought Leadership Award Smart Cities
2015 Gartner Thought Leadership Award Smart Machines
Abu Dhabi Urban Planning Council Award 2015
B.A., University of Passau/Germany
ISO 140001 certification (UMF-TUEV)
M.B.A., University of Passau/Germany, specializing in Marketing, Organizational Functions and Personnel Management, as well as U.S./U.K. Business Administration