Analyst Profile

Jennifer Barry

Jennifer Barry

Sr Director Analyst

1 year at Gartner,  26 years industry experience

Location:  Rollingwood, TX USA  | Language(s):  English

Roles and Responsibilities

Jennifer Barry is a Senior Director Analyst in Gartners Technology and Service Provider Practice. She provides research and advises start-up, mid-size, and enterprise-level product marketing teams with a focus on IT Services Marketing. Her coverage includes go-to-market and differentiation strategies, channel partner programs, sales enablement, influencer marketing, and customer success.


Previous Experience

Ms. Barry has over 20 years experience in the technology services industry focused on leading the development of marketing service offerings, influencer marketing programs, sales enablement initiatives, and customer experience programs and platforms.

Professional Background

  • Concentrix , Senior Director, Global Influencer Marketing , 5 years
  • IBM , Managed Marketing Global Offering Lead & Customer Experience Consultant , 16 years
  • Lacidar Solutions , President , 5 years


  • BA, Baylor University
  • MBA, University of Texas @ Austin

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