Analyst Profile

Rahim Kaba

Rahim Kaba

Sr Director Analyst

1 year at Gartner,  21 years industry experience

Location:  QC Canada  | Language(s):  English

Roles and Responsibilities

Rahim Kaba is a Senior Director, Analyst in Gartner's Technology Marketing Practice that serves technology & service providers. He provides research and advisory services to help clients improve their product marketing and go-to-market effectiveness with a focus on positioning/differentiation, competitive intelligence, sales enablement, and product launch best practices. He also helps clients with building and growing high-performance product marketing teams.


Previous Experience

Prior to joining Gartner, Rahim spent the majority of his career as a B2B product marketer in small- to mid-sized enterprise software & tech companies focused on driving growth through the launch of new products, enabling global sales teams, ideating on key campaigns and go-to-market strategies, and evangelizing new innovations.He led the global product marketing team at OneSpan, where he was responsible for the go-to-market strategy and execution of the company's portfolio of software solutions for the banking, financial services, and insurance (BFSI) industries.

Professional Background

  • CAE, Product Marketing Manager, 2 years
  • OneSpan, VP Product Marketing, 7 years
  •, VP Marketing, 1 year


  • B.Sc., University of Waterloo
  • M.B.A., EuroMBA Consortium (Maastricht University)