Author Profile

Guy Wood

Guy Wood

Sr Director Analyst

1 year at Gartner,  20 years' experience

Location:  United Kingdom  |  Language(s):  English

Roles and Responsibilities

Mr. Wood is a Senior Director, Research at Gartner, where he is part of the Sales Technologies Group. Mr. Wood researches Sales CRM, focusing on Sales Force Automation and Sales Engagement. He co-authors the CRM Sales Force Automation MQ, the Sales Engagement MG, and the Partner Relationship Management (PRM) MG. Mr. Wood has 20 years of leadership experience and expertise in the execution of sales technologies in the Telecoms & IT industries.


Previous Experience

Mr. Wood has 20 years of experience in Sales Leadership and Sales Operations. He has worked at firms such as BT Global Services and CGI Inc., most recently as the Head of Sales Operations at RM Education. In this role, he directly supported sales teams, the CSO, and the executive by reporting on cadence, discipline, and format of sales reporting for visibility, performance, and strategic decision-making. Mr. Wood built a Renewals Dashboard providing actionable insight to increase renewal ratios; he was the product owner for the Sales CRM program and introduced Sales Enablement/Engagement technology.

Professional Background

  • BT Globlal Services, GM - Mid Market Business Solutions, 6 years
  • CGI Inc. (Logica), Director - CRM and Business Development Process, 12 years
  • RM Education, Head Of Sales Operations, 2 years


  • Greenwich University London
  • Upper Second class (Hons) BA Political Economy