Author Profile

Melissa Lane

Melissa Lane

Sr Director Analyst

1 year at Gartner,  24 years' experience

Location:  MA USA  |  Language(s):  English

Roles and Responsibilities

Melissa Lane is a Sr Director Analyst at Gartner where she covers Analyst Relations as part of the Tech Product Marketing research. Ms. Lane has more than 20 years of tech marketing experience, including global analyst relations, press relations, executive and employee communications, and crisis PR. She has led the communications strategy for three organizations during their acquisitions by HPE, IBM, and Adobe.

Background

Previous Experience

Prior to joining Gartner, Ms. Lane created and led analyst relations teams (public, private, niche and mega vendor) in-house and started her career in global technology public relations agencies.

Professional Background

  • Adobe/Neolane, Marketing Communications, 3 years
  • HPE/Zerto, Global Director, Analyst and Press Relations, 3 years
  • IBM/Resilient Systems, Director of Marketing, 2 years

Education

  • BS, Mass Communications with a minor in Political Science, Boston University
  • MBA, F.W. Olin Graduate School of Business, Babson College

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