Analyst Profile

Adam Sarner

Managing VP

19 years at Gartner , 24 years industry experience
Stamford, CT USA

Roles and Responsibilities

Adam Sarner specializes in digital marketing strategy and technology, including multichannel marketing, lead management, social and mobile marketing, and customer experience management. He serves marketers, helping them assess and take advantage of innovative and emerging marketing trends and put them to business use.

Areas of Coverage

Digital Marketing

Adam Sarner's Recent Gartner Activity

Latest Research

Demand Generation and Sales Enablement Primer for 2017
10-Aug-2017
Social Marketing Primer for 2017
10-Aug-2017
Multichannel Marketing and Communications Primer for 2017
10-Aug-2017

Background

Previous Experience

Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications in the insurance industry.

Professional Background

Signal Administration, Senior Manager, 6 years

Education

B.S., Psychology, State University of New York College at Oneonta
M.B.A., Sacred Heart University, Connecticut (Beta Gamma Sigma)

Languages

English

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11 August 2017
2017 Hype Cycles Highlight Enterprise and Ecosystem Digital Disruptions: A Gartner Trend Insight Report Leading CIOs are engaged across and outside their enterprises to create new business opportunities and improve operational effectiveness. Gartner's 2017 Hype Cycle special report focuses on the biggest trends influencing technology-enabled businesses.
28 July 2017
Scaling Bimodal — Fusing IT With the Business: A Gartner Trend Insight Report Scaling bimodal enables organizations to transform their businesses by exploiting technology strategically. We offer research to help CIOs and IT leaders scale a bimodal approach to collaborate with the business, increase speed, agility and innovation; and deliver on digital business.

24 Aug 2017
How CIOs in Midsize Enterprises Can Use a One-Page Strategy EDT: 11:00 a.m. | PDT: 8:00 a.m. | GMT: 15:00 Strategic planning is at the heart of organizations of all sizes. However, it is an imperative for midsize enterprises that must ensure effective use of ever-scarcer resources. Leading midsize organizations use storytelling to drive purpose and shared outcomes. There is an art and a science to developing an IT strategy. This session explores the art of strategic planning and helps midsize enterprises articulate business success and IT's contribution to that success.
29 Aug 2017
Sourcing & Vendor Management Leadership Vision for 2018 EDT: 11:00 a.m. | PDT: 8:00 a.m. | GMT: 15:00 Sourcing business and IT services is critical to ensuring the successful execution of the strategies set forth by your enterprises. Sourcing, procurement and vendor management (VM) leaders can leverage the Gartner vision to drive strategic planning and operational execution.