Analyst Profile

Adam Sarner

Managing VP

20 years at Gartner , 25 years industry experience
Stamford, CT USA

Roles and Responsibilities

Adam Sarner specializes in digital marketing strategy and technology, including multichannel marketing, lead management, social and mobile marketing, and customer experience management. He serves marketers, helping them assess and take advantage of innovative and emerging marketing trends and put them to business use.

Areas of Coverage

Digital Marketing

Adam Sarner's Recent Gartner Activity

Latest Research

Gartner Marketing Maturity Assessment 2018: Top Three Findings
27-Jun-2018
The Gartner CRM Vendor Guide, 2018
31-May-2018
Adapt to Changing B2B Buying Behaviors With Inbound Marketing Techniques
08-May-2018

Background

Previous Experience

Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications in the insurance industry.

Professional Background

Signal Administration, Senior Manager, 6 years

Education

B.S., Psychology, State University of New York College at Oneonta
M.B.A., Sacred Heart University, Connecticut (Beta Gamma Sigma)

Languages

English

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25 June 2018
Closing the Digital Talent Gap at Midsize Enterprises Midsize enterprises face big challenges to secure talent for digital business transformation. CIOs at MSEs must build an attractive culture, create a long-term workforce development plan, broaden talent search and capitalize on a distinctive employer brand to win the race for digital workers.
30 May 2018
Creating a Sustainable Strategy for Sourcing at Midsize Enterprises CIOs of midsize enterprises lack dedicated sourcing, procurement and relationship management resources. To remedy this, they must implement a pragmatic sourcing strategy that aligns with business goals, achieves the desired outcome of decisions, and leads to an understanding of the marketplace.

23 Jul 2018
Panel Discussion: Emerging Trends in Customer Service & Support Technology EDT: 10:00 a.m. | PDT: 7:00 a.m. | BST: 15:00 Due to the increasing complexity of consumer interactions, customer service organizations need a complex set of applications to support customer engagement across a growing mix of agent-assisted and self-service channels. In this unique panel discussion style webinar, Principal Executive Advisor Pete Slease will moderate a conversation with Gartner Research Directors Jim Davies and Nadine LeBlanc on emerging trends in customer service and support technology. Our aim is to help you navigate the waters of customer service applications in order to select the best technologies and vendors to meet your customers' needs. During this session, you can also ask the panelists your questions on this topic.
23 Jul 2018
Build and Deploy Business Models and Strategy EDT: 11:00 a.m. | PDT: 8:00 a.m. | BST: 16:00 Business models and strategy are mutually complementary, essential tools for navigating the landscape of digital business. Yet many enterprises have weak or nonexistent strategy and very few have documented their business models. This webinar addresses the respective structures and roles of business models and strategy. You will receive insights into how CIOs and IT leaders can build and deploy business models and strategy to chart a path to the enterprise's digital destination.