Analyst Profile

Avivah Litan

Distinguished VP Analyst

21 years at Gartner , 20 years industry experience
MD USA

Roles and Responsibilities

Avivah Litan is a Vice President and Distinguished Analyst in Gartner Research. Ms. Litan is currently managing the Gartner research agenda for blockchain, as part of the newly formed ITL Application Innovation team covering blockchain, AI and IoT. Ms. Litan covers blockchain innovation, technology, use cases, market dynamics and market participants. She has a strong background in many aspects of cybersecurity and fraud, including the integration of AI with these domains that are useful in her blockchain coverage and work in the Application Innovation team.

Avivah Litan's Recent Gartner Activity

Latest Research

Market Guide for Blockchain Platforms
27-Aug-2019
Customer-Driven Alliances Will Unlock Blockchain Potential
19-Aug-2019
Hype Cycle for Blockchain Technologies, 2019
11-Jul-2019

On-Demand & Upcoming Webinars

Overcome 8 Hurdles to Blockchain Scalability and Adoption
07 November 2018
Selecting Blockchain Technology for Your Use Case
12 March 2019
Blockchain Unraveled: What Succeeds and What Doesn?t
12 June 2019

Upcoming Gartner Events

Gartner IT Symposium/Xpo
20 October 2019 - 24 October 2019
Gartner IT Symposium/Xpo
10 November 2019 - 13 November 2019

Background

Previous Experience

Before joining Gartner, Ms. Litan worked as a Director of Financial Systems at the World Bank. She also worked as a journalist and columnist for the Washington Times.

Professional Background

Booz Allen Hamilton, Consultant, 2 years
Sperry Univac, Systems Analyst, 1 year
World Bank, Senior Manager, 15 years

Industry Awards/Accolades

Outstanding Research Achievement Award
Sales Excellence Awards
Several Other Research Awards
Thought Leadership Award

Education

Executive Education Program, Harvard Business School
M.S., Massachusetts Institute of Technology

Languages

English
Hebrew

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13 September 2018
Consumer Products Supply Chainnovators 2018: Brightstar Wins by Bringing the Circular Economy Into the World of Mobile Phones This Chainnovators award recognizes innovative and high-impact initiatives to transform the supply chain. Through a case study of Brightstar's winning circular economy initiative, supply chain leaders can use this research to inspire, transform and elevate their own organization.
18 June 2019
2019 Gartner Supply Chain Top 25: Europe Top 15 This research recognizes and showcases the best practices of Europe’s Top 15 company supply chains for 2019 in conjunction with Gartner’s Supply Chain Global Top 25 for 2019. Supply chain leaders should leverage this research to gain insights into, and be inspired by, Europe’s supply chain leaders.

23 September 2019
Increase the Odds of High Quality Deals for Technology Service Providers EDT: 10:00 a.m. | PDT: 7:00 a.m. | BST: 15:00
In a recent Gartner study of almost 1500 significant technology purchases, only 27% were considered high quality deals that were good for the customer and the vendor. Every enterprise customer is different, but technology and service providers (TSPs) can discover behavior patterns that will let them tailor marketing and sales approaches to win more profitable opportunities and help their customers succeed. This complimentary webinar explores findings from this recent Gartner research study on enterprise technology buying. We look at the data through approach-driven lenses that offer unique perspectives for how you should think about and interact with your customers and guide them toward successful outcomes. We suggest practices that product marketers can adopt to increase their chances of driving high quality deals.

Return to this webpage to watch the webinar live and on-demand. Questions about registering or watching? Email us: gartnerwebinars@gartner.com
23 September 2019
The High-Performing Sales Approach EDT: 11:00 a.m. | PDT: 8:00 a.m. | BST: 16:00
Today?s customers have access to more quality information and less need to look to sellers for data and insights across the purchasing process. In fact, the amount of high-quality information available to customers far exceeds their capacity to consume it, and they develop coping strategies that often only reaffirm their existing beliefs and ignore information that is critical to an effective purchase decision. Sales leaders must recognize the opportunity presented by a crowded informational landscape and evolve the role of the salesperson to better reflect this new reality. This complimentary webinar helps sales professionals become what their customers need most: A guide who can help them navigate an increasingly noisy informational landscape to find the answers they need to make better decisions.

Return to this webpage to watch the webinar live and on-demand. Questions about registering or watching? Email us: gartnerwebinars@gartner.com

Analyst Profile

Avivah Litan

Distinguished VP Analyst

Roles and Responsibilities

Avivah Litan's Recent Gartner Activity

Latest Research

On-Demand & Upcoming Webinars

Upcoming Gartner Events

Background

Previous Experience

Professional Background

Industry Awards/Accolades

Education

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

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