Analyst Profile

Bianca Granetto

Bianca Granetto

Managing Vice President

20 years at Gartner ,  21 years industry experience

Roles and Responsibilities

Bianca Francesca Granetto is a Research Vice President in Gartner's Technology and Service Provider group, where she covers digital transformation and related digital strategies. Ms. Granetto joined Gartner in July 1998 and worked initially with Gartner Consulting, moving to Research in the first quarter of 2007. She is based in Milan, Italy. Her research contributes primarily to the following key initiatives for 2018: build and market enterprise applications, exploit digital disruption opportunities, building and expanding digital business. Her research addresses the needs of business unit leaders, strategic planners, product marketing and product management leaders in the pursuit of digital transformation opportunities or leading digital transformation initiatives within their organizations. Latest research topics covered include emerging digital business models, digital innovation programs, digital applications, digital experience platforms, buyer seller changing market dynamics, business derived value forecast on blockchain. She advises clients on how to improve their overall business strategy and related go-to-market strategies to succeed in the era of digital business and digital disruption.

Areas of Coverage

  • Digital Workplace
  • Software Markets


Previous Experience

Prior to joining Gartner, Ms. Granetto worked for nearly three years at Accenture, spending her last year in the knowledge management (KM) team for Europe and Latin America. There, she developed KM skills and, in particular, was responsible for the implementation of a specific KM strategy that included training and workshops. Before joining Accenture, she worked in Andersen's human resources department for two years and was responsible for staffing projects within the telecommunications portfolio for the Southeast region.

Professional Background

Accenture, Knowledge Management Team, 3 years
Gartner Consulting, Senior Consultant, 8 years


B.A., Politics and Government, London Guildhall University



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