Analyst Profile

Bianca Francesca Granetto

Bianca Francesca Granetto

Research VP

19 years at Gartner ,  20 years industry experience
Milan, MI Italy

Roles and Responsibilities

Bianca Francesca Granetto is a Research Vice President in Gartner's Technology and Service Provider group, where she is Agenda Manager for the Key Initiative titled "Build and Market Digital Offerings." Ms. Granetto joined Gartner in July 1998 and worked initially with Gartner Consulting, moving to Research in the first quarter of 2007. She is based in Milan, Italy. Her research areas of focus are digital business and digital transformation market dynamics, cost optimization and customer experience platforms and technologies (portals, web content management, digital experience platforms), advising software providers on their buyers' changing behaviors and how best to position and compete successfully. She supports providers with the creation of a digital business marketing and go-to-market strategy, particularly in covering branding, communication and market positioning strategies in addition to go-to-market strategies for Europe, the Middle East and Africa. She is also collaborating on the research related to blockchain adoption.

Areas of Coverage

  • Digital Workplace
  • Software Markets


Previous Experience

Prior to joining Gartner, Ms. Granetto worked for nearly three years at Accenture, spending her last year in the knowledge management (KM) team for Europe and Latin America. There, she developed KM skills and, in particular, was responsible for the implementation of a specific KM strategy that included training and workshops. Before joining Accenture, she worked in Andersen's human resources department for two years and was responsible for staffing projects within the telecommunications portfolio for the Southeast region.

Professional Background

Accenture, Knowledge Management Team, 3 years
Gartner Consulting, Senior Consultant, 8 years


B.A., Politics and Government, London Guildhall University