Analyst Profile

Lillian Tay

Lillian Tay

Principal Research Analyst

20 years at Gartner ,  33 years industry experience

Roles and Responsibilities

Lillian Tay is a Principal Analyst in Gartner Technology and Service Provider Research group, where she is responsible for the research and analysis of the personal computer (desktop, notebook, Ultrabook) and media tablet markets in Asia/Pacific. She focuses on the vendors, products, markets, channels and technology issues that are driving the Asia/Pacific markets. She also researches the emerging middle-class consumers in Indonesia. Another area of interest is advising vendors in understanding consumers insights, especially their device and service selection, usage and purchasing behaviors, and issues about bring your own device (BYOD) into the workplace in Asia/Pacific.

Areas of Coverage

  • PCs, Laptops & Handheld Devices


Previous Experience

Based in Singapore, Ms. Tay brings with her more than 20 years of experience from the IT industry and regional exposure that contribute to the analysis of the trends and perspectives of the hardware market. Prior to joining Gartner, Ms. Tay worked as the marketing manager for AST Computers. Before that, she was in the employment of Advanced Logic Research (ALR) for eight years. She initially worked as the product marketing manager for Asia/Pacific and the Middle East, and later as the operations manager with responsibility for the smooth running and productive performance of the Planning, Purchasing, Distribution and Assembly departments in Singapore. Before joining ALR, Ms. Tay served as product marketing executive for Wearnes Technology for two years. She spent six months on an exchange program, where she was based in ALR in Irvine, California, to organize and transfer product-marketing programs to Asia/Pacific. She started her IT career in Automated Systems, a local major PC distributor, as a network specialist on 3Com and ALR personal computers.

Professional Background

AST Computer, Marketing Manager, 3 years
Advanced Logic Research, Operations Manager/Product Marketing Manager, 8 years
Wearnes Technology, Product Marketing Executive, 2 years


Diploma from Chartered Institute of Marketing
Diploma from City and Guilds Computer Studies


Chinese - Mandarin