Analyst Profile

Lillian Tay

Lillian Tay

Sr Principal Analyst

20 years at Gartner ,  33 years industry experience

Roles and Responsibilities

Lillian Tay is a Principal Analyst with Gartner's Personal Technologies team where she is responsible for the research and analysis of the personal computer (desktop, notebook, 2in1), tablet and chromebook for Asia Pacific markets. Other areas of research is on gaming PC and PC as a Service. She focuses on the vendors, products, markets, channels and technology issues that are driving the demand. She also advises vendors in understanding consumers and enterprise insights, especially their device and service selection, usage and purchasing behaviors, and issues about bring your own device (BYOD) into the workplace in Asia/Pacific.

Areas of Coverage

  • PCs, Laptops & Handheld Devices


Previous Experience

Based in Singapore, Ms. Tay brings with her more than 20 years of experience from the IT industry and regional exposure. Prior to joining Gartner, Ms. Tay worked as the marketing manager for AST Computers. Before that, she was in the employment of Advanced Logic Research (ALR) for eight years product as marketing manager and operations manager for Asia/Pacific and the Middle East. Before joining ALR, Ms. Tay served as product marketing executive for Wearnes Technology for two years. She spent six months on an exchange program, where she was based in ALR in Irvine, California, to organize and transfer product-marketing programs to Asia/Pacific.

Professional Background

AST Computer, Marketing Manager, 3 years
Advanced Logic Research, Operations Manager/Product Marketing Manager, 8 years
Wearnes Technology, Product Marketing Executive, 2 years


Diploma From Chartered Institute of Marketing
Diploma From City and Guilds Computer Studies


Chinese - Mandarin

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